Public Relations and Corporate Communication

PR tools, writing and media relations

6 Previous Year Questions from 2008–2022 · answers and explanations included

Visual recall · PR toolkit

Release→briefing→newsletter→house journal→event

Year-frequency chart

108
109
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122
Previous Year Question practice

Questions, answers & explanations

Open each answer after attempting the question.

6 of 6 questions
Question 1 of 6Original Question No.: 21Asked in: June 2008 Paper II

Assertion (A): While the corporation annual report is now regarded as the keystone of the investor relations programme; it is also being accepted as one of the important documents of a well-rounded public relations plan. Reason (R): Before deciding on a variety of the content or the style and character of the format, it is advisable for those who are to prepare the annual report to have some knowledge of the quality or intelligence level of the reader.

  1. Both (A) and (R) are true
  2. Both (A) and (R) are true, but (R) is not the correct explanation
  3. (A) is true, but (R) is false
  4. (A) is false, but (R) is true
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Correct answer

B. Both (A) and (R) are true, but (R) is not the correct explanation

Option 2 states the keyed relationship between the assertion and reason: Both (A) and (R) are true, but (R) is not the correct explanation. Check each statement first, then test whether the reason actually explains the assertion.

Question 2 of 6Original Question No.: 3Asked in: June 2009 Paper II

What are VNRS?

  1. Video non - residents
  2. Video news releases
  3. Visual news releases
  4. Visual news receivers
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B. Video news releases

The keyed response is option 2, “Video news releases”. It directly fits the factual or conceptual cue in this pr tools, writing and media relations question; use the other choices as contrast points during revision.

Question 3 of 6Original Question No.: 31Asked in: June 2010 Paper II

Assertion (A): The profession of Public Relations in India has not made much head-way despite best efforts by a good number of dedicated professionals. Reason (R): Lack of industrial and corporate interest in media relations is mainly responsible for the dismal situation.

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation.
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

C. (A) is true, but (R) is false.

Option 3 states the keyed relationship between the assertion and reason: (A) is true, but (R) is false.. Check each statement first, then test whether the reason actually explains the assertion.

Question 4 of 6Original Question No.: 4Asked in: December 2013 Paper III

The media audiences are capable of

  1. Passive notion
  2. Negative acceptance
  3. Inadvertence
  4. Critical distance
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D. Critical distance

The keyed response is option 4, “Critical distance”. It directly fits the factual or conceptual cue in this pr tools, writing and media relations question; use the other choices as contrast points during revision.

Question 5 of 6Original Question No.: 38Asked in: June 2015 Paper III

The House Journal “Hamara” is published by:

  1. Air India
  2. Bank of India
  3. Indian Hotels
  4. Hindustan Lever Ltd.
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Correct answer

D. Hindustan Lever Ltd.

The keyed response is option 4, “Hindustan Lever Ltd.”. It directly fits the factual or conceptual cue in this pr tools, writing and media relations question; use the other choices as contrast points during revision.

Question 6 of 6Original Question No.: 24Asked in: December 2022 cycle - 3 March 2023, Shift I

Which of the function of Public Relations is not included?

  1. Press Release
  2. Press Tour
  3. News Reporting
  4. Press Contact
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Correct answer

C. News Reporting

The keyed response is option 3, “News Reporting”. It directly fits the factual or conceptual cue in this pr tools, writing and media relations question; use the other choices as contrast points during revision.

References

  1. Question papers and answer keys: UGC NET Mass Communication and Journalism — June 2008 Paper II; June 2009 Paper II; June 2010 Paper II; December 2013 Paper III; June 2015 Paper III; December 2022 cycle - 3 March 2023, Shift I.
  2. Vilanilam, John V. Public Relations in India.
  3. University Grants Commission. UGC NET syllabus listing, Subject Code 63: Mass Communication and Journalism.