Communication models and process

Match the list I (terms) with list II (media): (a) Icons (i) Television (b) NLE (ii) Newspapers (c) Blogs (iii) Computer (d) Banner (iv) Internet Code: (a) (b) (c) (d)

1. (iii) (i) (iv) (ii)
2. (i) (iv) (ii) (iii)
3. (i) (iii) (iv) (ii)
4. (ii) (iv) (i) (iii) 20

The author is primarily concerned with:

1. Numbers, varieties and complexities of media
2. Typographical errors and missing pages in a newspaper
3. Kids fighting during a television program
4. Channel noise

The author mentions various interferences in mass communication primarily to:

1. Differentiate between inside and outside interferences
2. Illustrate what is channel noise
3. How we are exposed to the deafness caused by noise
4. Demonstrate that the media constitute a considerable part of their own noise 22

Which of the following pairs includes synonymous expressions?

1. NOISE, Interference
2. Misspelling Fuzzy picture
3. Broken radioset, dead battery
4. Newspaper in a mud puddle, a magazine not delivered

The material in the passage could best be used in an argument for:

1. Why kids and teenagers need to be disciplined
2. Censorship of media
3. Worsening of the problem as media develop
4. The futility of channel noise 24

Match the list 1 (TV Shows) with list (2) TV Shows Channels (a) Indian Idol 1. NDTV (b) Walk the Talk 2. Sony (c) Devil’s Advocate 3. Star one (d) Great Indian Laughter show 4. CNN-IBN Code: (a) (b) (c) (d)

1. 1 3 4 2
2. 2 3 1 4
3. 2 1 4 3
4. 3 4 2 1

The factual information in mass media is often referred to as:

1. news information
2. relational information
3. content information
4. channel information

Lasswell’s model of communication was further improved by:

1. Wilbur Schramm
2. Elihu Katz
3. Braddock
4. David Berlo

Identify the correct sequence of the contributions of the following communication scholars:

1. Wilbur Schramm, Harold Lasswell, Shannon and Weaver, E.M. Rogers.
2. Shannon and Weaver, E.M. Rogers, Wilbur Schramm and Harold Lasswell.
3. Harold Lasswell, E.M. Rogers, Wilbur Schramm, Shannon and Weaver.
4. Harold Lasswell, Shannon and Weaver, Wilbur Schramm, E.M. Rogers.

Match List I (Communication model) with List II (Author): List I List II (Communication model) (Author) (i) Sociological view of (a) Mc Combs and Shaw communication (ii) Spiral of Silence (b) De Fleur (iii) Agenda - Setting (c) Riley and Riley (iv) Dependency (d) Galthung and Ruge (v) Selective gate-keeping (e) Noelle - Neumann Codes: (a) (b) (c) (d) (e)

1. (iii) (iv) (i) (v) (ii)
2. (iv) (i) (v) (ii) (iii)
3. (i) (iii) (iv) (v) (ii)
4. (iii) (i) (v) (iv) (ii)

Find the correct order of communication models in their chronological years:

1. FEX Dance — Lasswell — Osgood and Schramm — Shannon and Weaver
2. Shannon and Weaver — Lasswell — Osgood and Schramm — FEX Dance
3. Shannon and Weaver — Osgood and Schramm — Lasswell — FEX Dance
4. Lasswell — Shannon and Weaver — Osgood and Schramm — FEX Dance

Assertion (A): There is an increasing trend of telecasting more and more reality shows by Indian Television Channels. Reason (R): Because reality shows attract larger viewership.

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Match List-I (Communication Models) with List-II (Authors). List – I List – II (Communication Model) (Author) (i) Mathematical Model (a) F. Ex. Dance (ii) Helical Model (b) E. Noelle - Neumann (iii) ABX Model (c) Shannon and Weaver (iv) Spiral of Silence (d) T. Newcomb Code: (a) (b) (c) (d)

1. (iv) (iii) (ii) (i)
2. (iii) (i) (iv) (ii)
3. (ii) (iv) (i) (iii)
4. (i) (ii) (iii) (iv)

News gathering genre that is most expensive across all news channels is

1. Cricket coverage
2. Urban news coverage
3. Rural news coverage
4. General news coverage

Feedback is considered as

1. conviction
2. motor action
3. description cycle
4. multilaterality

The source – message – channel – receiver model of communication was devised by

1. Shannon and Weaver
2. David Berlo
3. Wilbur Schramm
4. Westley and McLean

Identify the correct chronological order of the publication of the models.

1. Osgood E Schramm Model – F.E.X. Dance’s Model – Harold Lasswell Model – Shannon E Weaver Model
2. Osgood E Schramm Model – Shannon E Weaver Model – F.E.X. Dance’s Model – Harold Lasswell Model
3. Osgood E Schramm Model – Harold Lasswell Model – F.E.X. Dance’s Model – Shannon and Weaver Model
4. Harold Lasswell Model – Shannon E Weaver Model – Osgood and Schramm Model – F.E.X. Dance’s Model

In the semiotic theory of communication, any organising system of signs is referred to as a/an

1. code
2. signal
3. symbol
4. icon

Match List – I (Authors) with List – II (Books/Articles). List – I (Authors) List – II (Books/Articles) (a) Harold D. Lasswell (i) The Mathematical Theory of Communication (b) B. H. Westley and M. MaClean (ii) The Gatekeepers: A case in the Selection of News (c) Claude Shannon & Warren Weaver (iii) The Structure and Function of Communication in Society (d) D. M. White (iv) A Conceptual Model of Communication Research Codes: (a) (b) (c) (d)

1. (i) (iii) (ii) (iv)
2. (iii) (iv) (i) (ii)
3. (ii) (i) (iv) (iii)
4. (iv) (ii) (iii) (i)

The communication channels are kept open by

1. removing regulations
2. proactive access
3. Phatic function
4. Emotive function

The Arabic television channel Al- Jazeera has its headquarters at

1. Cairo
2. Tunis
3. Doha
4. Muscat

What do the semiotics and semiology mean?

1. Both mean analysing of signs.
2. Semiotics is theory and semiology is the interpretation of that theory.
3. Semiotics studies signs while semiology creates models.
4. Semiotics studies signs while semiology studies symbols.

Signifier means:

1. meaning
2. concepts
3. signs and symbols that one sees around
4. a collection of signs and symbol

The connection between the signifiers and signified is

1. logical
2. arbitrary
3. calculations
4. theory oriented

Central to the uses and gratifications approach in communication would be

1. messages
2. channels
3. audiences
4. encoders

The process school of communication leans heavily on

1. linguistics
2. applied arts
3. semiotics
4. social sciences

The horizontal dimension in Gerbner’s model denotes

1. Access
2. Noise
3. Feedback
4. Reacts

Simultaneous transmission of several channels of compressed digital contents of television is referred to as

1. Digicast
2. Multicast
3. Narrowcast
4. Personalcast

In non-verbal communication, signs signify

1. nature
2. crime
3. rigidity
4. constructs

Newcomb’s model of communication is

1. linear
2. oval
3. rectangular
4. triangular

MTV was initially started as a/an

1. Satellite Channel
2. Cable Channel
3. Terrestrial Channel
4. Online Channel

Assertion (A): Non-verbal communication is not always through presentational codes such as gestures and eye movements. Reason (R): Presentational codes are limited to face-to-face communication or communication when the communicator is present. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Identify correct sequence of events taken place.

1. Kisan Vani Programme, Digital Radio Transmission, Bhasa Bharati Channel, Service & Home Service.
2. Bhasa Bharati Channel, Kisan Vani Programme, Service & Home Service, Digital Radio Transmission.
3. Digital Radio Transmission, Service & Home Service, Kisan Vani Programme, Bhasa Bharati Channel.
4. Service & Home Service, Digital Radio Channel, Kisan Vani Programme, Bhasa Bharati Channel.

Assertion (A): The Government Control of Television is justified in the age of information explosion, and the TV channels often distort news for TRP ratings. Reason (R): Distortion of news by TV channels cannot be an alibi for Government control of TV as it leads to suppression of news. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Semantic noise is concerned with the understandability of

1. the medium
2. the transmission
3. the encoder
4. the message

‘Rhetoric’ as the basis of better communication was emphasised by

1. Berlo
2. Wilbur Schramm
3. Newcomb
4. Aristotle

One of the objectives of semiotics in television is to identity and deconstruct

1. National identity
2. Reality
3. Mythic structures
4. Hype building

The arbitrary nature of the relationship between the signifier and the signified makes it

1. Polysemic
2. Convenient
3. Prohibitive
4. Purposeless

Level C problem in Shannon and Weaver model deals with

1. Source
2. Message
3. Channel
4. Receiver

has written the book, Newsman’s English.

1. Mitchel V. Charnley
2. Bruce Westley
3. John Hohenberg
4. Harold Evans

Match the following: List - I List - II (Media Channel) (Country/Area) (a) M - Net (i) Venezuela (b) Televisora Del Sur (ii) China (c) CCTV - 9 (iii) France (d) TV - 5 (iv) South Africa Codes: (a) (b) (c) (d)

1. (i) (ii) (iii) (iv)
2. (ii) (iii) (iv) (i)
3. (iii) (iv) (i) (ii)
4. (iv) (i) (ii) (iii)

Match the following: List - I List - II (Model) (Elements) (a) Jakobson’s (i) E, E1 and SE (b) Westley and Mac Lean’s (ii) ABX triangle (c) Newcomb’s (iii) ABXC (d) Gerbner’s (iv) Constitutive factors Codes: (a) (b) (c) (d)

1. (i) (iv) (ii) (iii)
2. (iv) (iii) (ii) (i)
3. (iii) (ii) (i) (iv)
4. (ii) (i) (iii) (iv)

Semiotic analysis regards media texts as a collection of

1. alphabets
2. words
3. questions
4. paradigms

Social control in media organizations are normally exercised through

1. legal procedures
2. formal channels
3. informal channels
4. religious codes

“Everybody is doing”, a theme promoted through a media channel is known as

1. Band wagon
2. Name calling
3. Transfer
4. Card-stacking

Identify the correct sequence of communication models that were proposed by scholars:

1. Maxwell McCombs & Donald Shaw, Elihu Katz & Paul Lazarsfeld, Harold Lasswell, David White
2. Harold Lasswell, David White, Elihu Katz & Paul Lazarsfeld, Maxwell McCombs & Donald Shaw
3. Elihu Katz & Paul Lazarsfeld, Harold Lasswell, David White, Maxwell McCombs & Donald Shaw
4. Harold Lasswell, Elihu Katz & Paul Lazarsfeld, David White, Maxwell McCombs & Donald Shaw

Fox News was one of the first television channels to reject the idea of

1. Political bias
2. Political conservatism
3. Political evaluation
4. Political neutrality

When codes of communication are not meaningfully shared, it leads to

1. Physical noise
2. Mechanical noise
3. Semantic noise
4. Psychological noise

Assertion (A): In technological histories, the media seem to continually drift as signifiers. Reason (R): Because media are instruments of “mass impression”. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

‘Mental images’ that enable people to classify objects and to structure responses are known as:

1. Stereotypes
2. Verbal commands
3. Non verbal cues
4. Typifications

Assertion (A): People watch television because they are very fond of news. Reason (R): Some news channels are not objective and neutral in their coverage of news. Code:

1. (A) is true but (R) is not the correct explanation of (A).
2. (R) is true but (A) is not the correct explanation of (R).
3. Both (A) and (R) are correct.
4. Both (A) and (R) are incorrect.

Match the following: List-I List-II (Author) (Concept) (a) Harold D Lasswell (i) Multistep flow (b) Paul Lazousfeld (ii) Propoganda Techniques (c) Carl L. Hovel (iii) Information Theory (d) Claude and Shannon (iv) Persuasion in communication Code: (a) (b) (c) (d)

1. (ii) (i) (iv) (iii)
2. (iv) (iii) (ii) (i)
3. (iii) (ii) (i) (iv)
4. (i) (iv) (iii) (ii)

Who is the father of the mathematical theory of communication?

1. Marshall Mcluhan
2. Wilbar Schramm
3. Shannon and Weaver
4. Ossgod

Which one are the types of non-verbal communication? A. Kinesics B. Proxemics C. Posture and gesture D. Presentation E. Speech Choose the correct answer from the options given below

1. A, B, E Only
2. D, A, E Only
3. A, B, C Only
4. A,B, D only

Identity the correct chronological order of the following communication Models A. Osgood Model B. Claude Shannon and Weaver model C. Lasswell's Model D. Westly and Maclean Model E. New Comb's Model Choose the correct answer from the options given below

1. C,D,B,E,A
2. B,C,E,A,D
3. B,D, E,C,A
4. C,B,E,A,D

The book ‘The Structure of Scientific Revolution was written by:

1. Klaus Krippendorff
2. Harold Lasswell
3. Thomus Kuhn
4. Devis Mc Quail

Who coined the term Mc Donaldization?

1. Marshall McLuhan
2. Neil Postman
3. George Ritzer
4. Claude Shannon

Arrange the following theories and models in the ascending order of their first publication year. (A) Shannon and weavers's mathematical model (B) Gerbner's general model of communication (C) Lasswell model (D) Osgood and schramm's circular model (E) Dance's Helical model Choose the correct answer from the options given below:

1. (A), (D), ©), (), (E)
2. (D), (A), (8), (), (0
3. ©, (A), (O), (8), (6)
4. ©, (D), (A), (8), (E)

Newcomb's tripartite communication model is consisting of: (A) L (B) A (C) B (D) X (E) Z Choose the correct answer from the options given below:

1. (B), (©) and (D) only
2. (A) and (E) only
3. (A), (D) and (E) only
4. (B), (D) and (E) only