Publics, stakeholders and corporate communication

Assertion (A): Communications service is the role most frequently associated with public relations. It includes the inward communication of information about the company and its activities to all publics of interest to the company. The communications may be given by any appropriate media. Reason (R): It is broader than mere issuance of press releases as it encompasses the total process of projecting the corporate image using news media, corporate citizenship and by the use of other tools of external communication.

1. Both (A) and (R) are true
2. Both (A) and (R) are true, but (R) is not the correct explanation
3. (A) is true, but (R) is false
4. (A) is false, but (R) is true

Identify the correct chronological sequence of magazines that were launched:

1. India Today — The Week — Frontline — Outlook
2. The Week — India Today — Outlook — Frontline
3. Outlook — India Today — The Week — Frontline
4. India Today — Frontline — The Week — Outlook

Community relations can result in benefitting the company by:

1. Receiving more charity
2. Engaging better manpower
3. Exploiting the target audience
4. Reducing dependence upon the society

Consider the following statements: Assertion (A): Corporate identity leads to Corporate Image. Reason (R): It promotes social identity and social responsibility.

1. Both (A) and (R) are true
2. Both (A) and (R) are true but (R) is not the correct explanation of (A)
3. (A) is true but (R) is false
4. (A) is false but (R) is true

In societal corporation, the Government and society collaborate through

1. symmetrical communication
2. asymmetrical communication
3. individual communication
4. corporate communication

identification and analysis of situation, problem and offering solution to achieve organisational objectives will come under

1. diplomacy
2. Crisis management
3. Strategic communication
4. Community relations

The Central Board of Information was the forerunner of:

1. Press Information Bureau
2. Directorate of Information and Broadcasting
3. War Publicity Board
4. FICCI

A clipsheet normally contains

1. head-leaders
2. crosslines
3. publicity stories
4. scoops

Publications that are aimed at a certain level of employees across industries are known as:

1. Vertical publications
2. Horizontal publications
3. Top-down publications
4. Specialised publications

Assertion (A): As a management function, public relations can evaluate the options, opinions and attitudes of both internal and external publics. Reason (R): It gives an opportunity of being sensitive to collective views of publics that differ from what is termed as public opinion. Code:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Which news element is sometimes described as "The basi

1. Softness of events
2. Grapevine
3. Negativity
4. Corporate publicity

What are the main components of public relations? A. Media relations B. Publicity C. Community relations D. Psychological service E. Financial management Choose the correct answer from the options given below:

1. A, D and E only
2. A, B and C only
3. A, Cand D only
4. B, Cand D only

Payni Funds studies show a link between:

1. Advertisers and Consumers
2. Technology and Corporate Communication
3. Movies and Social Aberrations
4. Use of internet and parental monitoring