Public Relations and Corporate Communication

PR research and evaluation

5 Previous Year Questions from 2014–2020 · answers and explanations included

Visual recall · RACE

Research→Action→Communication→Evaluation

Year-frequency chart

214
215
120
Previous Year Question practice

Questions, answers & explanations

Open each answer after attempting the question.

5 of 5 questions
Question 1 of 5Original Question No.: 15Asked in: December 2014 Paper III

When studies are used to measure a company’s position, it is called

  1. Communication Audit
  2. Corporate Audit
  3. Public-Relations Audit
  4. Social Audit
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Correct answer

C. Public-Relations Audit

The keyed response is option 3, “Public-Relations Audit”. It directly fits the factual or conceptual cue in this pr research and evaluation question; use the other choices as contrast points during revision.

Question 2 of 5Original Question No.: 55Asked in: June 2014 Paper III

Assertion (A): Public opinion polls conducted by Indian media houses lack professionalism. Reason (R): Because Indian publics have no consistent opinions nor the media houses enough resources. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
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Correct answer

C. (A) is true, but (R) is false.

Option 3 states the keyed relationship between the assertion and reason: (A) is true, but (R) is false.. Check each statement first, then test whether the reason actually explains the assertion.

Question 3 of 5Original Question No.: 31Asked in: June 2015 Paper III

The techniques of scheduling media that involves purchasing a large amount of space is called:

  1. Media Concentration theory
  2. Media Dominant theory
  3. Media Monitoring theory
  4. Media Effects theory
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Correct answer

B. Media Dominant theory

The keyed response is option 2, “Media Dominant theory”. It directly fits the factual or conceptual cue in this pr research and evaluation question; use the other choices as contrast points during revision.

Question 4 of 5Original Question No.: 65Asked in: June 2015 Paper III

Match the following: Set-I Set-II (Area) (Originator) (a) Selective exposure (i) Elihu Katz (b) Voter study (ii) C.I. Hovland (c) Influence of opinion leaders (iii) Joseph T. Klapper (d) Limited persuasive effect of media (iv) P. Lazarsfeld Codes: (a) (b) (c) (d)

  1. (iv) (ii) (i) (iii)
  2. (iii) (i) (ii) (iv)
  3. (iii) (iv) (i) (ii)
  4. (ii) (iii) (iv) (i)
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Correct answer

C. (iii) (iv) (i) (ii)

Option 3 gives the keyed pairing or order: (iii) (iv) (i) (ii). Reconstruct the dates or associations in pr research and evaluation before comparing the four sequences.

Question 5 of 5Original Question No.: 64Asked in: June 2020 cycle - 24 September 2020, Shift II

Which of the following are the main stages in public relations research? A. Issues of forecasting B. Knowing the public C. Planning media use D. Consolidation of power E. Employee loyalty Choose the correct answer from the options given below:

  1. A, B and E only
  2. B, Eand D only
  3. A, D and E only
  4. A, B and C only
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Correct answer

D. A, B and C only

The keyed response is option 4, “A, B and C only”. It directly fits the factual or conceptual cue in this pr research and evaluation question; use the other choices as contrast points during revision.

References

  1. Question papers and answer keys: UGC NET Mass Communication and Journalism — December 2014 Paper III; June 2014 Paper III; June 2015 Paper III; June 2020 cycle - 24 September 2020, Shift II.
  2. Vilanilam, John V. Public Relations in India.
  3. University Grants Commission. UGC NET syllabus listing, Subject Code 63: Mass Communication and Journalism.