PR foundations, history and models

Canvassing for a cause an individual or an organisation amongst decision makers is termed as:

1. Lobbying
2. Public relations
3. Crusading
4. Image building 8

Assertion (A): Public relations is an essential function of management. Reason (R): Public relations helps to raise the motivational levels of the employees.

1. Both (A) and (R) are true
2. Both (A) and (R) are true but (R) is not the correct explanation of (A)
3. (A) is true but (R) is false
4. (A) is false but (R) is true 14

According to the British Institute of Public Relations, the fourth stage in any Public relations campaign is of:

1. media selection
2. exploration
3. eveluation
4. Publication

Assertion (A): The line of distinction between advertising and public relations is vanishing. Reason (R): Corporate impact is the cause of the trend

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation.
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Spin doctors help to

1. Maximise favourable publicity
2. Maximise unfavourable publicity
3. Minimise favourable publicity
4. Ensure fair coverage

Assertion (A): Public Relations is a deliberate, planned and sustained effort. Reason (R): It is a predetermined and long process.

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

The code of ethics for Public Relations was adopted at an international conference (1965) held at

1. Athens
2. London
3. New York
4. Tokyo

The term ‘VALS’ is related to

1. Public relations
2. Advertising
3. Event management
4. Teleconferencing

Match the following: List – I (Type) List – II (Use/function) (a) White propaganda (i) Advertising, public relations (b) Black propaganda (ii) Deliberate transmission of lies (c) Gray propaganda (iii) Information may be or may not be false (d) Disinformation (iv) False information to discredit the opposition Code: (a) (b) (c) (d)

1. (i) (ii) (iii) (iv)
2. (iv) (iii) (ii) (i)
3. (iii) (ii) (i) (iv)
4. (ii) (iii) (i) (iv)

Write the correct sequence of pubic relations organisations of India.

1. PRSI – PRC – PRCI – PRCAI
2. PRC – PRSI – PRCAI – PRC
3. PRC – PRSI – PRC – PRCAI
4. PRCAI – PRC – PRSI – PRCI

The concept of monochromic behaviour is related to

1. advertising
2. public relations
3. television
4. internet

is the basis of public relations, advocated by the English Philosopher, Jeremy Bentham.

1. Internationalism
2. Religious morality
3. Utilitarianism
4. Stakeholder benefit

The systems theory of public relations is described as a set of united

1. pressure groups
2. subsystems
3. employee systems
4. production systems

Corporate public relations deals with

1. the whole organisation
2. goods and services
3. profits and payments
4. publicity and propaganda

Assertion (A): The Public Relations exercises seldom save a company in crises. Reason (R): Public Relations exercises are dubious in nature.

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

The main purpose of asymmetric two-way model of public relations is

1. distortion of facts
2. scientific persuasion
3. personality promotion
4. discourage competition

The closed systems approach is reflected in ______ public relations.

1. proactive
2. reactive
3. reflective
4. selective

Raymond Williams identified the general process of the meaning production in relation to

1. Ideology
2. Publicity
3. Advertising
4. Public relations

Assertion (A): Public relations as a profession cannot practice the code of Athens always. Reason (R): The profession demands that the practitioners have to assess the assigned task carefully and devise suitable strategies accordingly.

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

The profession of a public relations has evolved from

1. News supply
2. Advertising
3. Personal selling
4. Press agentry

‘Chanakya’ awards conferred annually by

1. PRSI
2. PRCI
3. PRSA
4. PRISA

According to Nicholas Negroponte the world wide web is an engine of

1. power equations
2. political preparations
3. media systems
4. public relations

Match the List-I with List-II. List – I List – II (a) Golden Mean 1. Print (b) Spin doctoring 2. Advertising (c) Crusade 3. Ethics (d) Psycho- graphics 4. Public Relations Codes: (a) (b) (c) (d)

1. 3 1 2 4
2. 3 4 1 2
3. 4 2 3 1
4. 2 1 4 3

Assertion (A): Public relations campaign in India are undertaken without proper research because of ignorance of its effect. Reason (R): The answer to the problem lies in educating the PR campaigners and a change of their minds is possible. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

The professional body, Public Relations Circle, was established at:

1. Mumbai
2. Kolkata
3. Chennai
4. Hyderabad

The first public sector institution to employ public relations practices in India was:

1. Indian Railways
2. Bharath Electronics Limited
3. Hindustan Aeronautics Limited
4. Bharath Heavy Electricals Limited

Public Relations was developed as a unique practice first in:

1. Great Britain
2. Germany
3. France
4. The United States

For a public relations practitioner, status difference is one of the main barriers in

1. mass communication
2. intra-personal communication
3. impersonal communication
4. organizational communication

The four models of public relations describe the different forms of communication between an organisation and its stakeholders were developed by

1. Edward Bernays
2. Ivy Lee
3. Walter Lippman
4. James Gruing and Todd Hunt

Values and Life Style (VALS) classification was developed by

1. David Ogilvy
2. Arnold Mitchell
3. Philip Kotler
4. Edward Bernays

Hierarchy of effects model is a theory related to

1. social marketing
2. international communication
3. public relations
4. political communiation

One of the major elements of a traditional public relations programme is

1. Limiting expenses
2. Authoritarian observation
3. Situation analysis
4. Income ceiling

Assertion (A): Opinion polls and surveys are although valuable, are least preferred by PR persons. Reason (R): These are not expensive for routine public relations practice. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

The First World Assembly of Public Relations Associations was held in:

1. Mexico city
2. New York
3. London
4. Tokyo

In the mediated world, temporary and incomplete consensus is called:

1. Publicity
2. Public opinion
3. Public relations
4. Propaganda

The International Public Relations Review is the publication of:

1. IPRA
2. FAPRA
3. CERP
4. FAPRO

One of the sources of early public relations found in the United States was:

1. School broadcasting
2. TV soap operas
3. Political broadcasting
4. Religious preachings

Assertion (A): Public relations is more an attitude than a technique. Reason (R): As it is an external evidence of managing internal affairs of an institution in a way that makes it maintain the status quo. Code:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Identify the correct order: According to Cutlip, Center and Broom, the correct sequence of four stages of public relations process is:

1. Communication-action, Research-Listening, Planning-decision making, Evaluation
2. Planning-decision making, Evaluation, Communication-action, Research-Listening
3. Evaluation, Planning-decision making, Research-Listening, Communication-action
4. Research-Listening, Planning-decision making, Communication-action, Evaluation

What is the importance of research in public relations? A. To formulate strategy B. To maintain discipline among the employees C. To prevent crises D. To compete with others E. To measure success Choose the correct answer from the options given below

1. A, C and E only
2. B, C and D only
3. A, C and D only
4. C, D and E only

In what way is public relations similar to journalism? A. They interact with people B. They counsel on management issues C. They gather information from different sources D. Their objective is to change peoples attitude E. They practice investigative journalism Choose the correct answer from the options given below:

1. A, B and D only
2. A, Cand D only
3. B, C and E only
4. A, D and E only

Simon Cutlip listed public relations assistance to marketing functions. They are: A. Arranging for public appearances of marketing spokespersons. B. Developing distribution channels to sell the products. C. Probing public opinion in market areas. D. Assisting the company in price fixation of the products. E. Assisting programs concerning consumerism. Choose the correct answer from the options given below:

1. A, B and C only
2. A, Cand E only
3. B, C and D only
4. C, D and E only

In a print media organization, the staff functions include A. Finance B. Legal C. Personnel D. Public relations E. Production F, Marketing of advertised products Choose the correct answer from the options given below:

1. A, D, E and F only
2. B, D, E and F only
3. A, B, C and D only
4. C, D, E and F only

Public Relations specialists create public image for A. Employee B. Employer C. Content writing D. Raise Funds E. Direct Public Relations Choose the correct answer from the options given below:

1. A, B and C only
2. B, C and D only
3. D, E and A only
4. C, B and A only

Correct the sequence of Public Relations process: A. Action B. Research C. Communication D. Evaluation Choose the correct answer from the options given below:

1. B,A,C,D
2. .A, B.C, D
3. .C7A. BD
4. B,D,A,C

The 2010 meeting of the European Summit on measurement which adopted a statement of principles to guide measurement and evaluation of public relations is known as:

1. Madrid Declaration
2. Paris Declaration
3. Geneva Declaration
4. Barcelone Declaration

In a broad sense, the aims of Public Relations are to - (A) Change or neutralize public opinion (B) Crystallize unfarmed opinion (C) conserve positive public opinion (D) Praise top management always (E) Bribe Journalist Choose the correct answer from the options given below:

1. (D), (B) and (A) only
2. (D) and (E) only
3. (A), (B) and (C) only
4. (©), (D) and (A) only

Match List - 1 with List - ID. List - I List - II (Author) (Book) (A) Simon, R. (I} Public Relations: what the research tell us (B) Rust, R.T. (Il) Advertising Management (C) Pavlik, J.V. (III) Advertising media models (D) Leckenby J. and Wedding, N. (IV) Public Relations: Concepts and practices Choose the correct answer from the options given below:

1. (AIH), (B)IV), (©-(), (BU)
2. (A}{H), (B)-(IV), (C)-(11), (D)-()
3. (A}(IV), (B(U), (Q-(0), (B}(U)
4. (AHL, (B)-(V), (©)-(), (D)-(H)

Arrange the steps of Public Relations process in sequential order: A. Evaluating the Programme B. Taking action and communicating C. Defining PR Problem D. Planning and Programming. Choose the correct answer from the options given below:

1. B, C, D, A
2. D, B, C, A
3. C, D, B, A
4. D, C, B, A

Which of the following is NOT true about Exhibition which is considered as a Public Relations tool? A. The item displayed leaves a lasting impression B. It involves participation of people on a large scale C. Products can be demonstrated in a relaxed atmosphere D. It can trigger off sales immediately E. It can effect demand- supply chain immediately Choose the correct answer from the options given below:

1. A,B, D, & E only
2. A,B,C, & E only
3. D & E only
4. B,D, & E only