Public Relations and Corporate Communication

Crisis, CSR and campaigns

5 Previous Year Questions from 2012–2018 · answers and explanations included

Visual recall · Crisis rhythm

Prepare→respond→correct→rebuild trust

Year-frequency chart

112
114
116
117
118
Previous Year Question practice

Questions, answers & explanations

Open each answer after attempting the question.

5 of 5 questions
Question 1 of 5Original Question No.: 16Asked in: June 2012 Paper III

‘Enlightened self-interest’ is the notion behind

  1. risk management
  2. event management
  3. corporate social responsibility
  4. publicity campaigns
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Correct answer

C. corporate social responsibility

The keyed response is option 3, “corporate social responsibility”. It directly fits the factual or conceptual cue in this crisis, csr and campaigns question; use the other choices as contrast points during revision.

Question 2 of 5Original Question No.: 13Asked in: June 2014 Paper III

Journalism that promotes civic commitment and citizen participation in democratic processes is known as

  1. Advocacy Journalism
  2. Public Journalism
  3. Alternative Journalism
  4. Counter media
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Correct answer

B. Public Journalism

The keyed response is option 2, “Public Journalism”. It directly fits the factual or conceptual cue in this crisis, csr and campaigns question; use the other choices as contrast points during revision.

Question 3 of 5Original Question No.: 54Asked in: July 2016 Paper III

Assertion (A): It is said that advocacy of communitarian strategy does demand a theoretical manipulation. Reason (R): Because there is enough literature and also historical evidence to say that it is a viable communication and development policy option. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
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Correct answer

D. (A) is false, but (R) is true.

Option 4 states the keyed relationship between the assertion and reason: (A) is false, but (R) is true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 4 of 5Original Question No.: 18Asked in: November 2017 Paper III

For Jan Servaes, cultural diversity belongs to the cluster of:

  1. Normative concepts
  2. Contextual concepts
  3. Strategic concepts
  4. Advocacy concepts
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Correct answer

B. Contextual concepts

The keyed response is option 2, “Contextual concepts”. It directly fits the factual or conceptual cue in this crisis, csr and campaigns question; use the other choices as contrast points during revision.

Question 5 of 5Original Question No.: 22Asked in: July 2018 Paper II

A large part of business and financial news is:

  1. Advocacy
  2. Entertainment
  3. Moralistic
  4. Ideological
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Correct answer

A. Advocacy

The keyed response is option 1, “Advocacy”. It directly fits the factual or conceptual cue in this crisis, csr and campaigns question; use the other choices as contrast points during revision.

References

  1. Question papers and answer keys: UGC NET Mass Communication and Journalism — June 2012 Paper III; June 2014 Paper III; July 2016 Paper III; November 2017 Paper III; July 2018 Paper II.
  2. Vilanilam, John V. Public Relations in India.
  3. University Grants Commission. UGC NET syllabus listing, Subject Code 63: Mass Communication and Journalism.