Advertising and Marketing Communication

Media planning and buying

9 Previous Year Questions from 2009–2020 · answers and explanations included

Visual recall · Media math

Reach × Frequency = GRP

Year-frequency chart

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Previous Year Question practice

Questions, answers & explanations

Open each answer after attempting the question.

9 of 9 questions
Question 1 of 9Original Question No.: 9Asked in: December 2009 Paper II

What are GRP’s?

  1. Group rating points
  2. General rating points
  3. Gross rating points
  4. Generated rating points
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Correct answer

C. Gross rating points

The keyed response is option 3, “Gross rating points”. It directly fits the factual or conceptual cue in this media planning and buying question; use the other choices as contrast points during revision.

Question 2 of 9Original Question No.: 43Asked in: December 2009 Paper II

Which of the following are fundamental to media planning? i. Compliance ii. Reach iii. Cost iv. Power v. Frequency

  1. i, ii, and iv only
  2. ii, iii and iv only
  3. ii, iii and v only
  4. iii, iv and v only
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Correct answer

C. ii, iii and v only

The keyed response is option 3, “ii, iii and v only”. It directly fits the factual or conceptual cue in this media planning and buying question; use the other choices as contrast points during revision.

Question 3 of 9Original Question No.: 18Asked in: June 2010 Paper II

PR-mix is a blend of

  1. population mix
  2. promotion mix
  3. propaganda mix
  4. external media mix
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Correct answer

B. promotion mix

The keyed response is option 2, “promotion mix”. It directly fits the factual or conceptual cue in this media planning and buying question; use the other choices as contrast points during revision.

Question 4 of 9Original Question No.: 38Asked in: December 2011 Paper II

Match List – I (Concepts) with List – II (Specialised area). List – I (Concepts) List – II (Specialised Area) (a) Share of Voice (i) Folk Media (b) Ordinary Folks (ii) Cultivation Theory (c) Baul Folk (iii) Advertising (d) Mainstreaming (iv) Propaganda Theory Codes: (a) (b) (c) (d)

  1. (iii) (iv) (i) (ii)
  2. (ii) (iii) (iv) (i)
  3. (iv) (i) (ii) (iii)
  4. (i) (ii) (iii) (iv)
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Correct answer

A. (iii) (iv) (i) (ii)

Option 1 gives the keyed pairing or order: (iii) (iv) (i) (ii). Reconstruct the dates or associations in media planning and buying before comparing the four sequences.

Question 5 of 9Original Question No.: 35Asked in: December 2013 Paper III

A cut from one sound to another without breaking a continuity is

  1. Segue
  2. Harmonics
  3. Hiss
  4. Timbre
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Correct answer

A. Segue

The keyed response is option 1, “Segue”. It directly fits the factual or conceptual cue in this media planning and buying question; use the other choices as contrast points during revision.

Question 6 of 9Original Question No.: 34Asked in: June 2014 Paper III

CPM is associated with advertising in

  1. Broadcast media
  2. Print media
  3. Visual media
  4. New media
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Correct answer

B. Print media

The keyed response is option 2, “Print media”. It directly fits the factual or conceptual cue in this media planning and buying question; use the other choices as contrast points during revision.

Question 7 of 9Original Question No.: 65Asked in: September 2016 Paper III

Match the following: List – I List – II (Method) (Description) (a) Callout (i) Telephone Survey (b) CPM (ii) Measuring television advertisements (c) Recall Study (iii) Cost per thousand (d) Forced exposure (iv) Testing music on air Codes: (a) (b) (c) (d)

  1. (ii) (iii) (iv) (i)
  2. (iv) (iii) (i) (ii)
  3. (iii) (iv) (ii) (i)
  4. (i) (ii) (iii) (iv)
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Correct answer

B. (iv) (iii) (i) (ii)

Option 2 gives the keyed pairing or order: (iv) (iii) (i) (ii). Reconstruct the dates or associations in media planning and buying before comparing the four sequences.

Question 8 of 9Original Question No.: 36Asked in: November 2017 Paper III

Cover×frequency will lead to:

  1. Hard facts
  2. Direct exposure
  3. Gross rating points
  4. Tie - in
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Correct answer

C. Gross rating points

The keyed response is option 3, “Gross rating points”. It directly fits the factual or conceptual cue in this media planning and buying question; use the other choices as contrast points during revision.

Question 9 of 9Original Question No.: 25Asked in: June 2020 cycle - 24 September 2020, Shift II

What is the series of decisions involved in delivering the messagestowthe target'audience called?

  1. Media strategy
  2. Media marketing
  3. Media planning
  4. Media objectives
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Correct answer

C. Media planning

The keyed response is option 3, “Media planning”. It directly fits the factual or conceptual cue in this media planning and buying question; use the other choices as contrast points during revision.

References

  1. Question papers and answer keys: UGC NET Mass Communication and Journalism — December 2009 Paper II; June 2010 Paper II; December 2011 Paper II; December 2013 Paper III; June 2014 Paper III; September 2016 Paper III; November 2017 Paper III; June 2020 cycle - 24 September 2020, Shift II.
  2. Ogilvy, David. Ogilvy on Advertising.
  3. Geskey, Ronald D., Sr. Media Planning & Buying in the 21st Century: Integrating Traditional & Digital Media.
  4. University Grants Commission. UGC NET syllabus listing, Subject Code 63: Mass Communication and Journalism.