Advertising and Marketing Communication

Marketing, brands and consumers

2 Previous Year Questions from 2009–2016 · answers and explanations included

Visual recall · Brand ladder

Identity→Image→Equity→Loyalty

Year-frequency chart

109
116
Previous Year Question practice

Questions, answers & explanations

Open each answer after attempting the question.

2 of 2 questions
Question 1 of 2Original Question No.: 43Asked in: June 2009 Paper II

Advertising strategy is a blend of: (i) Marketing mix (ii) Creative mix (iii) Promotion mix (iv) Population mix

  1. (i), (ii) Only
  2. (i), (iii), (iv) Only
  3. (ii), (iii), (iv) Only
  4. (i), (ii), (iii) Only
Show answer & explanation
Correct answer

A. (i), (ii) Only

The keyed response is option 1, “(i), (ii) Only”. It directly fits the factual or conceptual cue in this marketing, brands and consumers question; use the other choices as contrast points during revision.

Question 2 of 2Original Question No.: 18Asked in: September 2016 Paper III

Use of mail, telephone and other non-personal contact tools to communicate with or solicit a response from specific customers is called.

  1. Advertising
  2. Direct Marketing
  3. Sales Promotion
  4. Public Relations
Show answer & explanation
Correct answer

A. Advertising

The keyed response is option 1, “Advertising”. It directly fits the factual or conceptual cue in this marketing, brands and consumers question; use the other choices as contrast points during revision.

References

  1. Question papers and answer keys: UGC NET Mass Communication and Journalism — June 2009 Paper II; September 2016 Paper III.
  2. Ogilvy, David. Ogilvy on Advertising.
  3. Geskey, Ronald D., Sr. Media Planning & Buying in the 21st Century: Integrating Traditional & Digital Media.
  4. University Grants Commission. UGC NET syllabus listing, Subject Code 63: Mass Communication and Journalism.