Advertising and Marketing Communication

Advertising agencies, research and regulation

9 Previous Year Questions from 2006–2024 · answers and explanations included

Visual recall · Agency chain

Client→agency→media→audience

Year-frequency chart

106
108
109
111
112
113
222
124
Previous Year Question practice

Questions, answers & explanations

Open each answer after attempting the question.

9 of 9 questions
Question 1 of 9Original Question No.: 24Asked in: June 2006 Paper II

The research unit of the advertising agency, ‘the Hindustan Thompson Associates’ is

  1. NRS
  2. IMRB
  3. ORG
  4. MARG
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Correct answer

B. IMRB

The keyed response is option 2, “IMRB”. It directly fits the factual or conceptual cue in this advertising agencies, research and regulation question; use the other choices as contrast points during revision.

Question 2 of 9Original Question No.: 28Asked in: June 2008 Paper II

Assertion (A): Copy testing is a message building methodology that is used when an advertisement is conceived or it is in its initial stages of development prior to ad. making. Reason (R): The tests are designed to solicit responses to the main message of ad. as well as the format in which that message is being presented.

  1. Both (A) and (R) are true
  2. Both (A) and (R) are true, but (R) is not the correct explanation
  3. (A) is true, but (R) is false
  4. (A) is false, but (R) is true
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Correct answer

A. Both (A) and (R) are true

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true. Check each statement first, then test whether the reason actually explains the assertion.

Question 3 of 9Original Question No.: 1Asked in: June 2009 Paper II

Which was the first Indian Advertising agency?

  1. Bharatiya Advertising Agency
  2. Global Advertising Agency
  3. Indian Advertising Agency
  4. National Advertising Agency
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Correct answer

C. Indian Advertising Agency

The keyed response is option 3, “Indian Advertising Agency”. It directly fits the factual or conceptual cue in this advertising agencies, research and regulation question; use the other choices as contrast points during revision.

Question 4 of 9Original Question No.: 15Asked in: June 2011 Paper II

Mudra Communication Ltd is

  1. News Agency
  2. Advertising Agency
  3. Travelling Agency
  4. Feature Syndicate
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Correct answer

B. Advertising Agency

The keyed response is option 2, “Advertising Agency”. It directly fits the factual or conceptual cue in this advertising agencies, research and regulation question; use the other choices as contrast points during revision.

Question 5 of 9Original Question No.: 35Asked in: December 2012 Paper III

The largest advertising agency of the world is

  1. J. Walter Thompson
  2. Saatehi and Saatehi
  3. David Ogilvy Inc.
  4. MacConn-Erikson Worldwide
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Correct answer

D. MacConn-Erikson Worldwide

The keyed response is option 4, “MacConn-Erikson Worldwide”. It directly fits the factual or conceptual cue in this advertising agencies, research and regulation question; use the other choices as contrast points during revision.

Question 6 of 9Original Question No.: 36Asked in: June 2013 Paper III

When an advertising agency offers several specialized services, it is called

  1. Bunch
  2. Umbrella
  3. Boutique
  4. Bouquet
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Correct answer

D. Bouquet

The keyed response is option 4, “Bouquet”. It directly fits the factual or conceptual cue in this advertising agencies, research and regulation question; use the other choices as contrast points during revision.

Question 7 of 9Original Question No.: 27Asked in: December 2022 cycle - 3 March 2023, Shift I

Which of these organizations released Central Government's Ads?

  1. PIB
  2. ABC
  3. DAVP
  4. Enforcement Directorate
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Correct answer

C. DAVP

The keyed response is option 3, “DAVP”. It directly fits the factual or conceptual cue in this advertising agencies, research and regulation question; use the other choices as contrast points during revision.

Question 8 of 9Original Question No.: 40Asked in: December 2022 cycle - 3 March 2023, Shift I

The First Advertising Agency was set up in the year:

  1. 1840
  2. 1749
  3. 1841
  4. 1845
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Correct answer

C. 1841

The keyed response is option 3, “1841”. It directly fits the factual or conceptual cue in this advertising agencies, research and regulation question; use the other choices as contrast points during revision.

Question 9 of 9Original Question No.: 83Asked in: June 2024 - 3 September 2024, Shift II

Match the following institutions with its year of establishment. List - I List - Il (Institutions) (Year of establishment) (A) Audit Bureau of cirulation (I) 1939 (B) Advertising Agencies Association of India (II) 1941 (C) Indian and Eastern Newspapers Society —_— (III) 1948 (D) Indian Languages Newspapers Association (IV) 1945 Choose the correct answer from the options given below:

  1. (A)AID), (8)-1V), (CU), (D)-(0)
  2. (A), (B-(l), (CN), (D)-(1V)
  3. (AYU), (B)1), (CCU), (D)-(V)
  4. (A), (B)-1V), (C)40, (D(C)
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Correct answer

D. (A), (B)-1V), (C)40, (D(C)

Option 4 gives the keyed pairing or order: (A), (B)-1V), (C)40, (D(C). Reconstruct the dates or associations in advertising agencies, research and regulation before comparing the four sequences.

References

  1. Question papers and answer keys: UGC NET Mass Communication and Journalism — June 2006 Paper II; June 2008 Paper II; June 2009 Paper II; June 2011 Paper II; December 2012 Paper III; June 2013 Paper III; December 2022 cycle - 3 March 2023, Shift I; June 2024 - 3 September 2024, Shift II.
  2. Ogilvy, David. Ogilvy on Advertising.
  3. Geskey, Ronald D., Sr. Media Planning & Buying in the 21st Century: Integrating Traditional & Digital Media.
  4. University Grants Commission. UGC NET syllabus listing, Subject Code 63: Mass Communication and Journalism.