Advertising concepts and types

Social advertising relates to the advertising of:

1. Social leaders
2. Socially relevant ideas
3. Socialisation
4. Social acceptability

An opinion statement about an organisation or a product is known as:

1. Dirty copy
2. Spoof
3. Spam
4. Puffery

The percentage-of-sales’ approach to advertising budgets ties budgeting to:

1. last year’s sales
2. anticipated sales of the year
3. next year’s forecast sales
4. Competitors’ sales

Assertion (A): Surrogate advertising is a legitimate practice. Reason (R): Advertising provides information about the products.

1. Both (A) and (R) are true
2. Both (A) and and (R) are true but (R) is not the correct explanation
3. (A) is true, but (R) is false
4. (A) is false, but (R) is true

The sequence of mental states through which a buyer passes in purchasing and using a product is:

1. Action-Reaction-Awareness - Interest - Desire
2. Desire - Interest - Awareness - Action-Reaction
3. Awareness - Interest - Desire-Action-Reaction
4. Interest - Awareness - Desire - Action-Reaction

Advertising aimed at consumer promotions where a specific offer is made is known as:

1. scheme advertising
2. promotional advertising
3. selective advertising
4. focus advertising

Impact impression is the degree of consumer reaction to:

1. a product
2. a service
3. an advertisement
4. an in-house offer

Assertion (A): Unlike mass communication, semiology prefers a microscopic approach. Reason (R): In semiology, the emphasis is on deconstruction of texts with surgical precision.

1. Both (A) and (R) are true
2. Both (A) and (R) are true, but (R) is not the correct explanation
3. (A) is true, but (R) is false
4. (A) is false, but (R) is true

Assertion (A): Mass Media have wider sets of responsibilities and obligations in a developing society. Reason (R): When the public service broadcasting is supported by commercial interests.

1. Both (A) and (R) are true
2. Both (A) and (R) are true, but (R) is not the correct explanation
3. (A) is true, but (R) is false
4. (A) is false, but (R) is true

Verify the compatibility of the statements to each other: (i) Retreat by Government has made new communications cartels possible. (ii) New technology has contributed to the media freedom. (iii) The Indian Press is heavily subsidised and hence, cannot criticise the Governments.

1. (i) only
2. (ii) only
3. (i) and (ii) only
4. (i), (ii) and (iii)

A commercial message affects viewers’ receptivity through:

1. churning of products
2. felt emotions
3. controversy
4. highest ratings

The best atmosphere for selling ultimately results in:

1. safe numbers
2. adventures
3. good programmes
4. complex issues

Proofs of a full - colour advertisement printed in one colour at a time are called:

1. monochrome proofs
2. single colour proofs
3. progressive proofs
4. testing proofs

Reader advertisement is set in:

1. the news style
2. the editorial style
3. the feature style
4. the letter style

When the colours in an advertisement are out of line, they are described as:

1. out of border
2. out of justification
3. out of relief
4. out of register

Assertion (A): The dominating trend in the contemporary media is that the brand manager decides what should appear and how, instead of professional in the media. Reason (R): This reflects the global trend in media management.

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation.
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Assertion (A): In a consumer society, happiness is defined as a pleasure through spending. Reason (R): Because TV commercials sell products of various types and brands.

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation.
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Theatre test is conducted to check the effects of a:

1. Campaign
2. Service
3. Advertisement
4. PR

Specific requirements of the client in an ad compaign are called

1. Preferences
2. Must haves
3. Definites
4. Mandatories

According to the author, what cannot dictate the content every minute on news channels?

1. Planned approach
2. Marketing constraints
3. Unplanned approach
4. Rural areas

According to the author, which of the following has become a winning formula for the ratings game?

1. Programming for rural areas
2. Programming with upper class factor
3. Marketing programming
4. Cricket programming

Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The ad agency wants to convey the messages to its clients.

1. Both (A) and (R) are true
2. Both (A) and (R) are true but (R) is not the correct explanation of (A)
3. (A) is true but (R) is false
4. (A) is false but (R) is true

Assertion (A): Viewer fatigue resulted in change in the content of news programing. Reason (R): Proliferation of 24/7 news channels and increasing competition for advertising share has pushed the channels into sensationalising news.

1. Both (A) and (R) are true
2. Both (A) and (R) are true but (R) is not the correct explanation of (A)
3. (A) is true but (R) is false
4. (A) is false but (R) is true

Which of the following is an important factor in Prof. Noam Chomsky’s propaganda model?

1. Ownership
2. Advertising codes
3. Self-regulation
4. Regulatory environment

The Gestalt theory in advertising signifies

1. straight forwardness
2. totality
3. openness
4. compactness

Assertion (A): Subliminal advertising is rampant in Indian media and is unchecked. Reason (R): The self-regulatory mechanism in the form of code of ethics has proved ineffective.

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation.
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Assertion (A): Advertising has far reaching benefits. Reason (R): Because it reaches to the desired minds immediatly.

1. (A) is correct, (R) is incorrect.
2. Both (A) and (R) are incorrect.
3. Both (A) and (R) are correct.
4. (A) is incorrect, (R) is correct.

Ear panels are

1. Panel of experts from Journalism
2. Panel of experts from Beautician course
3. Advertisements on two sides of the Masthead of a newspaper
4. Panel of experts from Ear, Nose and Throat (ENT) Department

Match List – I (films) with List – II (directors) List – I (Films) List – II (Directors) (a) Sooraj Ka Satwaan Ghoda (i) M.S. Satyu (b) Drifters (ii) Andrei Tarkovsky (c) Solaris (iii) Shyam Benegal (d) Garam Hawa (iv) John Grierson Codes: (a) (b) (c) (d)

1. (i) (ii) (iii) (iv)
2. (iii) (iv) (ii) (i)
3. (iv) (iii) (i) (ii)
4. (ii) (i) (iv) (iii)

One of the controversial research about advertising on children is

1. Advertising help manipulating them
2. Selling of Food
3. Selling of Clothes
4. Push Polling

The news media’s primary responsibility to its audience is to provide truthful and accurate information in support of

1. anti-establishment movements
2. understanding news values that influence media decisions
3. Advertising campaigns for establishing brand names
4. Governmental policies of revenue generation

When media consumers search for knowledge as a motive, the need becomes

1. biased
2. selective
3. affective
4. cognitive

According to a survey, advertisements published by women’s magazines were _______ women.

1. conferring status to
2. commoditizing
3. promoting employment of
4. ethicising

An economy dependent upon selling and purchasing goods and services besides advertising to create a climate of purchases is supposed to promote:

1. brand names
2. sale society
3. consumer culture
4. advertising environment

Assertion (A): The editors have lost out to the commercial influence within the newspapers. Reason (R): Existence of “newswhole” is the reason for that.

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

The advertising medium that has the advantage of high selectivity, immediacy and low cost is

1. Newspaper
2. Direct Mail
3. Radio
4. Online

When the frames of a TV commercial are shown to a select group of samples to get their opinion, it is called

1. An Attitude test
2. A Starch test
3. A Bruzzone test
4. A Persuasion test

A broadcast commercial produced for the purpose of demonstration is identified as

1. trial commercial
2. exhibition commercial
3. model spot
4. speculation spot

Assertion (A): Every year a large number of new brands fail and thus die. Reason (R): Brands survive only when they have functional value.

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

A rate of decline in response to advertisements is called

1. Response decay
2. Staggered response
3. Response downturn
4. Response entropy

Publishing or telecasting controversial advertisements is a

1. PR tactic
2. Political stunt
3. Non-commercial strategy
4. Mindless Act

Scheme advertising aims at _________ promotion.

1. Institutional
2. Creative
3. Internal
4. Consumer

Theme advertisements normally contain

1. Discount data
2. Emotional appeal
3. Investment information
4. Colourful slang

The principal feature of marketing communication

1. Surplus-demand
2. Product life
3. Hidden prices
4. Two-way communication

The number of agate lines of advertising printed in a specific period is known as

1. Linage
2. Kerning
3. Label head
4. Jim dash

Vox props in telecasts are mostly

1. Studio based
2. Field based
3. Character-generated
4. Advertiser-oriented

Young Persons (Harmful Publications) Act, 1956 emphasise

1. prevention of dissemination of publications harmful to young people.
2. encouragement to young people to contribute to publication of literature
3. prevent young people from advertising their products.
4. security of young people from violence.

Puffery normally contains a statement of

1. Facts
2. Opinion
3. Neutrality
4. Contrasts

A media Moghul, Ted Turner, started his career from

1. television anchoring
2. radio broadcasting
3. print journalism
4. outdoor advertising

When products are sold using designs drawn from media products, it is called

1. promotional sales
2. media promotion
3. character merchandising
4. mediated selling

Product advertising over a small area without damaging national investment is known as

1. product test
2. micro advertising
3. pilot advertising
4. test marketing

Responses of readers to a published advertisement result in

1. purchasing power
2. preference power
3. pulling power
4. promotion power

Direct mail advertising is often referred to as

1. personal selling
2. mail order
3. junk mail
4. postal advertising

Which newspaper carried an advertisement in 1875 announcing presentation of a farce named “Lamentations of Bhart Mata with her children”.

1. Kesari
2. The Tribune
3. Amrit Bazar Patrika
4. The Times of India

Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as

1. play back audit
2. intention scale
3. post-test
4. split-run test

Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’?

1. David Ogilvy
2. Green Rosenburg
3. Philip Kotler
4. R.H. Colley

Which Committee was constituted in 1991 to examine and recommend ways and means to win over advertisers to Doordarshan?

1. Rangnathan Committee
2. Chanda Committee
3. B.G. Verghese Committee
4. Mahalik Committee

Using existing structure in public spaces in advertising is known as

1. On line Advertising
2. Bauner Advertising
3. Transit Advertising
4. Ambient Advertising

Advertising that “ambushes” the viewer is called

1. Classified Display Advertising
2. Institutional Advertising
3. Online Advertising
4. Unconventional Advertising

Assertion (A): Advertisements do not yield the desired effect for many brands/products. Reason (R): The pre-tests and pilot tests for advertisements are done in artificial surrounding, hence, the effectiveness cannot be determined. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

The commercial business house, Procter and Gamble, funded the first audio-visual

1. Documentary programmes
2. Dramas
3. Soap operas
4. Musicals

Assertion (A): The advertising industry in India has of late acquired international character. Reason (R): The collaborative arrangements with big multinational advertising agencies have brought them a global competitive edge. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

The cultural and creative media products are referred to as __________.

1. virtual power
2. economic power
3. horse power
4. soft power

Advertising reflects the ideology of __________.

1. consumers
2. regulators
3. publicists
4. market-place

A document that outlines the message strategy decisions behind an individual advertisement is known as __________.

1. creative concept
2. creative platform
3. creative synopsis
4. creative document

A single frame of a commercial that summarises the core message is labelled as __________.

1. gist
2. basic themes
3. canned copy
4. key frame

An advertising scheduling pattern that has a period of intensified activity is popularly called

1. experimental schedule
2. flight
3. intensive burst
4. focussed campaign

Assertion (A): FM radio in India is an urban phenomenon. Reason (R): Lack of advertising revenue is one of the major reasons for the present flux in FM broadcasting in India. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

In the organic model of development, the beneficiaries become:

1. listeners
2. viewers
3. communicators
4. consumers

In the case of Ministry of Information and Broadcasting Vs. Cricket Association of Bengal, the Supreme Court judgement led to:

1. censorship of foreign journals
2. freeing electronic media from government monopoly
3. imposition of surcharge on media advertisements
4. restriction of media coverage of cricket matches

The test that involves placing two versions of an advertisements in the same issue of newspaper is called:

1. Split-run test
2. Gall-up-Robinson impact test
3. Daniel-starch test
4. Perlson-Influence test

When a set of commercials or announcements is to be written and if it generates a lengthy copy, it is called:

1. donut copy
2. core copy
3. modulated copy
4. open copy

Aerial advertising is a form of:

1. print media
2. in-house advertising
3. electronic advertising
4. out-door advertising

What is the purpose of car advertisements?

1. Persuasion
2. Repair
3. Limited view
4. Attractiveness

What is the use of ritual perspective?

1. Buying a product
2. Sharing beliefs
3. Maintaining silence
4. Effectiveness

Gatekeeping in newspapers is usually associated with

1. views
2. news
3. features
4. advertisements

Assertion (A): The union government can curtail the space available in a newspaper for advertisement. Reason (R): Though the intention is to ‘prevent unfair competition, it cannot be done by reducing the circulation of a group of newspapers’. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Match the following: List – I (Common Organisational Codes) List – II (Organisation / Entities) a. dotcom i. Organisation established by international treaties b. dotnet ii. reserved for accredited, professionals and related entities c. dotPro iii. refers to a network (most of these belong to ISPs) d. dotint iv. indicates commercial site Codes: a b c d

1. i iii ii iv
2. iv iii ii i
3. iii ii i iv
4. i ii iv iii

The organic model of policy making for development prefers

1. Exclusive mass media
2. Advertising
3. Event management
4. Integrated media

Fleishman Hillard is an agency for

1. Advertising
2. Public Relations
3. Book Publishing
4. Commercial feature films production

Match the following: List – I List – II (Author) (Concept) (a) McLuhan (i) advertising can help create a relationship between a person and a product. (b) Doyle Dane Bernbach (ii) is the way it is. (c) Barry Day (iii) the rear view mirror mentality. (d) Walter Cronkite (iv) attitude an advertiser took towards its product. Codes: (a) (b) (c) (d)

1. (i) (iii) (ii) (iv)
2. (iii) (iv) (i) (ii)
3. (iv) (i) (iii) (ii)
4. (ii) (iii) (iv) (i)

Match the following: List – I List – II (Brand) (Tag Line) (a) Nivea Men (i) Innovation for a better life (b) GON (ii) Go solo (c) Hotstar (iii) Lets live limitless (d) LG (iv) It starts with you Codes: (a) (b) (c) (d)

1. (iv) (iii) (ii) (i)
2. (ii) (i) (iv) (iii)
3. (i) (iv) (ii) (iii)
4. (iii) (ii) (i) (iv)

Which societies do not support truth-seeking journalism?

1. Modern democracy
2. Authoritarian
3. Self-government
4. Commercial organizations

Which of the following are online advertisement methods through which advertisers attempt to drive traffic to Internet sites?

1. Banner
2. CPM
3. SEO
4. CPC

A good brand advertisement concentrates on

1. Multiple selling ideas
2. Two selling ideas
3. One selling idea
4. Scattered selling ideas

A special offer to the consumer contained in the body copy of an advertisement is identified as

1. Extra offer
2. Extended offer
3. Buried offer
4. Creative offer

Advertising is an activity that stands for the ideology of

1. power politics
2. social control
3. narcissism
4. market place

The amount of money allocated for the promotion of a brand is called

1. Promotion spend
2. Advertising appropriation
3. Exposure expense
4. Advertising allocation

Find out the correct sequence of following newspapers:

1. India Gazette, Calcutta Gazette and Oriental Advertiser, Bengal Journal, Bombay Herald
2. Calcutta Gazette and Oriental Advertiser, Bengal Journal, Bombay Herald, India Gazette
3. India gazette, Bengal Journal, Bombay Herald, Calcutta Gazette and Oriental Advertiser
4. Bombay Herald, Bengal Journal, Calcutta Gazette and Oriental Advertiser, India Gazette

Match the following: List – I (Brand) List – II (Tag line) (a) Phillips LED lights (i) Your journey our passion (b) Skoda (ii) Go further (c) Ford (iii) Its simply clever (d) Bridgestone Tyres (iv) Innovation and You Codes: (a) (b) (c) (d)

1. (iv) (iii) (ii) (i)
2. (i) (ii) (iv) (iii)
3. (ii) (i) (iii) (iv)
4. (iii) (iv) (i) (ii)

The media that has been facing decline in advertising revenue in the Western world is:

1. Newspaper industry
2. Radio
3. Television
4. Google

In the commercial world, Public Relations and Advertising are associated with:

1. Propaganda
2. Marketing
3. Diplomacy
4. Secret service

Banner advertisement is a type of:

1. Outdoor Advertising
2. Interactive Advertising
3. Corporate Advertising
4. Paid Advertising

Social marketing theory is essentially ________.

1. Content - dominated
2. Source - dominated
3. Receiver - dominated
4. Channel - dominated

refers to the number of billboards used for an advertisement.

1. Cumes
2. Counter boards
3. Facings
4. Deckers

Who commands higher advertising prices globally for now?

1. Digital music
2. Digital news
3. Digital video
4. Television

Transition from one scene to another in a TV commercial is referred to as:

1. Movement
2. Linkage
3. Bridge
4. Run - in

Assertion (A): In the present day democracy, the rights and duties of publics to communicate has become less acceptable. Reason (R): Because of commercialisation and professionalisation, media viewpoints of others are of little consequence in media content selection. Code:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Assertion (A): Print media is less socially responsible than the electronic media. Reason (R): Because the electronic media depend heavily on commercial revenue and as such they have to protect their commercial interests. Code:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

During the period of internal emergency 1975-77, the union government’s control of advertisement distribution was challenged at the Calcutta High Court by:

1. The Statesman
2. The Jugantar
3. The Telegraph
4. The Anand Bazar Patrika

The main objective of national advertising is to establish __________ of the product in the consumer mind.

1. the distributor
2. the reach
3. the value
4. the ethicality

After the introductory stage, the advertising spiral moves towards:

1. the retentive stage
2. the new pioneering stage
3. the competitive stage
4. the rejection stage

The main aim of narrowcasting is to:

1. Expand the geographical reach
2. Serve niche’s audience
3. Access more advertisements
4. Increase entertainment component

Media freedom should reconcile with:

1. Political power
2. Advertiser’s influence
3. People’s arrogance
4. Society’s collective interests

Find out the correct chronological order of the following media organizations.

1. Indian Society of Advertisers - Advertising Council of India - Public Relations Society of India - Audit Bureau of Circulation.
2. Advertising Council of India - Audit Bureau of Circulation - Public Relations Society of India - Indian Society of Advertisers.
3. Public Relations Society of India - Audit Bureau of Circulation - Indian Society of Advertisers - Advertising Council of India.
4. Audit Bureau of Circulation - Indian Society of Advertisers - Public Relations Society of India - Advertising Council of India.

Identify the correct chronological order of establishment of advertising agencies of the following:

1. Chaitra Leo Burnetta Inc, Trikaya Grey Advertising India Ltd. Mudra Communications, FCB-Ulka Advertising.
2. Mudra Communications, FCB-Ulka Advertising, Chaitra Leo Burnetta Inc, Trikaya Grey Advertising India Ltd.
3. FCB-Ulka Advertising, Mudra Communications, Trikaya Grey Advertising India Ltd. Chaitra Leo Burnetta Inc.
4. Trikaya Grey Advertising India Ltd. Chaitra Leo Burnetta Inc, FCB-Ulka Advertising, Mudra Communications.

Which one of the following is beyond the functions of advertising from the advertiser's perspective?

1. Creating a brand image
2. Persuading people
3. Selling the product
4. Provide product and brand information

In advertising strategy, which one of the following has a direct bearing on the creative strategy and the media strategy?

1. The name of the product
2. The target audience
3. The logo
4. The advertising copy

Traditionally, what is the major objective of most marketing programmes?

1. To remove the competitive brand from the market
2. To sell a product, service or idea
3. To persuade people to invest in a product el a)
4. To create awareness about the owners of the compan

The commercial content in‘mass media is often referred to as

1. Dominant code
2. Conflict content
3. Noise
4. Test information

The performance based advertising is specific to

1. Print
2. Online
3. Radio
4. Television

Advertising sensitive issues like AIDS and environmental awareness fall under

1. Vision campaign
2. Corporate strategy
3. Industrial promotion
4. Corporate social responsibility

Creating a perceived differénce in the minds of consumers betweenian organization's brand vis-a-vis competition is called

1. Product strategy
2. Product placement
3. Product differentiation
4. Product identification

From the sales angle, a good and effective advertisement should A. Disregard correctness B. Produce disaffection C. Create prejudice against competitors D. Attract attention E. Arouse curiosity F. Transmit a congenial message Choose the correct answer from the options given below

1. A, B and C only
2. B, C and E only
3. C, D and E only
4. D, E and F only

In advertising, the credibility of the source is judged on two dimensions. They are: A. Parallel dimension B. Cognitive dimension C. Access dimension D. Affective dimension Choose the correct answer from the options given below:

1. A and B only
2. B and D only
3. B and C only
4. A and C only

Development of underdevelopment is described as a A. Capitalist expansion B. Zero-sum proposition C. Core-periphery relations D. Political compulsion E. Ideological divide F. By product of media dependency Choose the correct answer from the options given below:

1. A, B and D only
2. A, C and E only
3. A, B and C only
4. D, E and F only

Match List I with List Il List | List Il Element Description A. Puffery |, Public Relations B. Pseudo-Event ll. Advertising C. Name-calling Ill. Informal communication D. Grapevine IV. Propaganda Choose the correct answer from the options given below:

1. A4-1V,B-1,C- Il, D-Ill
2. A-II,B-1il,C-IV, D-1
3. A-1I,B-1,C-IV, D-Ill
4. A-I,B-I,C-1, D-IV

Which type of advertising is "Point of Sale"?

1. Mobile Advertising
2. Transport Advertising
3. Direct Advertising
4. Window Display Advertising

In the constitutional assembly, the Anglo Indian and Parsis were represented by: A. Rajendra Prasad B. Sarojini Naidu C. Frank Anthony D. H.P. Modi E. Abdul Kalam Azad Choose the correct answer from the options given below:

1. Cand D only
2. Aand D only
3. D and E only
4. E and A only

Good Advertisement is expected to build relationship with whom? A. The Buyer B. The Brand C. The Advertiser D. The Loyal Customer E. The Retailor Choose the correct answer from the options given below:

1. A, E and B only
2. A, B and D only
3. A, D and C only
4. B, Eand D only

According to Needs theory in Advertising, most commonly identified needs are A. Popularity B. Anger C. Achievement D. Laugh E. Novelty Choose the correct answer from the options given below:

1. A, B, C only
2. A, C, E only
3. C, D, E only
4. B,C, E only

Write the correct sequence of Television events. A. SITE programme started. B. Regular service started in Delhi. C. Commercial TV commenced D. INSAT 1A became operational E. Terrestrial Transmission started Choose the correct answer from the options given below:

1. A, B, D, C, E
2. B, A, C, E, D
3. C, D, A, B, E
4. B, C, E, D, A

Given below are two statements: StatementI: Kuleshov effect theory proposed by Russian film theorist Lev Kuleshov says that a single shot can be given a different interpretation when shown next to another one. Statement II: Those who already are knowledgeable receive more benefit from the media and new information technologies than those who are not. In the light of the above statements, choose the correct answer from the options given below:

1. Both Statement I and Statement II are correct.
2. Both Statement I and Statement II are incorrect.
3. Statement I is correct but Statement II is incorrect.
4. Statement I is incorrect but Statement II is correct.

Avoiding Commercials while videotaping by using the pause button, known

1. Zipping
2. Zapping
3. Zimes
4. Admonition

Total coverage by television and radio of a given geographic area is

1. Blank Coverage
2. National Coverage
3. Zero Coverage
4. Blanket Coverage

Match List | with List II Choose the correct answer from the options given below:

1. A-ll,B-Ill,C-IV,D-
2. A-Ill, B—1,C-Il,D-IV
3. A-II,B-1, C-IV, D-Ill
4. A-Ill,B-IV,C-ll,D-

Arrange the following feature in Pinterest in chronologically ascending order A. Beginning of ‘Visual Search' function B. Beginning of advertisement in the form of ‘Pracharit Pin' C. Beginning of ‘Idea Pins' feature D. Permission for search with images in place of words E. Beginning of ‘Today' Tab on Home feed Choose the correct answer from the options given below

1. B,A,D,C,E
2. B,D, A, E, C
3. A,B,C,D,E
4. A,C,D,B,E

Identify the chronological sequence of following periods of advertising history A. pre-print and initial printing period B. Expansion period of advertising C. Scientific development of advertising D. Modern period of advertising E. Fully commercial and Ultra Modern Period of advertising Choose the correct answer from the options given below

1. A,D,C,B,E
2. D,B,C,A,E
3. B, A, D, C, E
4. A,B,C,D,E

Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R Assertion A: Digital Media technologies can be seen as being socially shaped prior to use Reason R: The popularization of a technology in commercial societies implies design motivated by profit In the light of the above statements, choose the most appropriate answer from the options given below

1. Both A and R are correct and R is the correct explanation A
2. Both A and R are correct and R is NOT the correct explanation A
3. Ais correct but R is not correct
4. Ais not correct but R is correct

‘News is something somebody somewhere doesn't want printed. All the rest is Advertising'. This statement is attributed to:

1. Lord North cliffe
2. Tom Wolfe
3. Bill Rosenthiel
4. M.V. Kamath

Identify the correct order of an Advertising campaign. (A) Developing a creactive strategy (B) Establishing short term and long term objectives (C) Selecting appropriate media (D) Creating message (E) Outlining a plan to measure the outcome Choose the correct answer from the options given below:

1. (D), (B), (©), (A), (E)
2. (D), (©), (B), (E), (A)
3. (A), (B), (D), (©), (BE)
4. (B), (A), (D), (©), (B)

Bait-and-switch advertising occurs when the advertised goods and service are: (A) Not reached to the market (B) withdrawn from the market (C) and duplicates are supplied (D) and substitutes are put in place (E) Over supplied in the market Choose the correct answer from the options given below:

1. (B) and (D) only
2. (A) and (C) only
3. (E) and (D) only
4. © only

a s ee Arrange the following in correct sequence beginning from the first: A. The Internet Advertising Agency Double click founded B. Benjamin Franklin sells ad space in the Pennsylvania gazette C. Establishment of the American Advertising Agencies D. Tobacco Ads banned from TV in United States E. Federal Trade Commission is established to monitor advertising practices Choose the correct answer from the options given below:

1. E,C,B,D,A
2. -B, E,' CDA
3. C,D,E, BA
4. B,D, A, C,E

g ss 2 ‘ Which was the first modern advertising agency established for advertisers?

1. J. Walter Thompson
2. Ogilvy & Mather
3. N.W. Ayer & Son
4. Young and Rubican