Memory tip
Probability sampling needs known selection chances.
Linked concepts
Year-frequency chart
Questions, answers & explanations
Open each answer after attempting the question.
Assertion (A): Random sample is representative of the universe: Reason (R): Random sample has the units of the universe who are opinion leaders
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C. (A) is true, but (R) is false
Option 3 states the keyed relationship between the assertion and reason: (A) is true, but (R) is false. Check each statement first, then test whether the reason actually explains the assertion.
The consistency of a result or of a measure at different points in time is known as:
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D. Stability
The keyed response is option 4, “Stability”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.
Indentify the correct combination of probability sampling:
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C. Random — Systematic — Stratified — Multistage
The keyed response is option 3, “Random — Systematic — Stratified — Multistage”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.
The snowball sampling method is useful when the universe is small and
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B. specific
The keyed response is option 2, “specific”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.
A chain of referrals to identify respondents for collection of data will result in the sampling method known as
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A. Snowball
The keyed response is option 1, “Snowball”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.
Response Rates do not relate to
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D. References
The keyed response is option 4, “References”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.
The list of population elements from which the sample is drawn is called __________.
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C. sampling frame
The keyed response is option 3, “sampling frame”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.
The interpretation of information in a way that is consistent with the person’s existing opinion is described as:
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D. selective distortion
The keyed response is option 4, “selective distortion”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.
The source of a sample is called
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D. Sampling frame
The keyed response is option 4, “Sampling frame”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.
External validity can be achieved through:
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A. Random samples
The keyed response is option 1, “Random samples”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.
The accuracy of systematic sampling is dependant upon the adequacy of:
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C. the sampling frame
The keyed response is option 3, “the sampling frame”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.
Match the following: List - I List - II (Concept) (Description) (a) Literal replication (i) Duplication of only the sampling and experimental procedures of previous analysis (b) Operational replication (ii) Exact duplication of previous analysis (c) Instrumental replication (iii) Tests the validity of methods previously used by deliberately not imitating the previous study (d) Constructive replication (iv) Duplication of dependent measures of the previous study Code: (a) (b) (c) (d)
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A. (ii) (i) (iv) (iii)
Option 1 gives the keyed pairing or order: (ii) (i) (iv) (iii). Reconstruct the dates or associations in sampling before comparing the four sequences.
Calculating sampling error is mostly appropriate with
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B. Probability samples
The keyed response is option 2, “Probability samples”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.
Qualitative Research will often use
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A. Snowball Sampling
The keyed response is option 1, “Snowball Sampling”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.
Disadvantages of stratified sampling is: (A) Comparisons can be mode to other population. (B) Knowledge of the population prior to selection is required. (C) Selection is made from a homogeneous group. (D) Variables that define strata may not be relevant. Choose the correct answer from the options given below:
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B. (B) and (D) only
The keyed response is option 2, “(B) and (D) only”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.
) Q.94 ‘ i The statutory functions of the RNI include: A. Compilation and maintenance of Register of newspapers B. Issue certificate of registration C. Formulate newsprint allocation policy D. Preparation and submission of the report on Press in India E. Assessing and certifying the essential needs of newspaper establishments Choose the most appropriate answer from the options given below:
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C. A, B, D Only
The keyed response is option 3, “A, B, D Only”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.
2.: Which of the following is/are non-random sampling techniques? A. Systematic sampling B. Cluster sampling C. Convenience sampling D. Purposive sampling E. Quota sampling Choose the correct answer from the options given below:
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D. C, D, E Only
The keyed response is option 4, “C, D, E Only”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.
References
- Question papers and answer keys: UGC NET Mass Communication and Journalism — June 2006 Paper II; June 2008 Paper II; June 2009 Paper II; June 2012 Paper III; December 2013 Paper III; December 2014 Paper III; December 2015 Paper III; June 2015 Paper III; September 2016 Paper III; November 2017 Paper III; July 2018 Paper II; June 2020 cycle - 24 September 2020, Shift II; December 2023 - 13 December 2023, Shift II; June 2024 - 3 September 2024, Shift II; June 2025 - 25 June 2025, 3-6 p.m..
- Wimmer, Roger D., and Joseph R. Dominick. Mass Media Research: An Introduction. 9th ed.
- Jensen, Klaus Bruhn, and Nicholas W. Jankowski, editors. A Handbook of Qualitative Methodologies for Mass Communication Research.
- Perry, David K. Theory and Research in Mass Communication: Contexts and Consequences.
- University Grants Commission. UGC NET syllabus listing, Subject Code 63: Mass Communication and Journalism.