Communication Research

Sampling

17 Previous Year Questions from 2006–2025 · answers and explanations included

Visual recall · Sampling frame

Populationframesampleinference

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Previous Year Question practice

Questions, answers & explanations

Open each answer after attempting the question.

17 of 17 questions
Question 1 of 17Original Question No.: 27Asked in: June 2006 Paper II

Assertion (A): Random sample is representative of the universe: Reason (R): Random sample has the units of the universe who are opinion leaders

  1. Both (A) and (R) are true
  2. Both (A) and and (R) are true but (R) is not the correct explanation
  3. (A) is true, but (R) is false
  4. (A) is false, but (R) is true
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Correct answer

C. (A) is true, but (R) is false

Option 3 states the keyed relationship between the assertion and reason: (A) is true, but (R) is false. Check each statement first, then test whether the reason actually explains the assertion.

Question 2 of 17Original Question No.: 12Asked in: June 2008 Paper II

The consistency of a result or of a measure at different points in time is known as:

  1. Snow ball
  2. Multistage
  3. Simulation
  4. Stability
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D. Stability

The keyed response is option 4, “Stability”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.

Question 3 of 17Original Question No.: 40Asked in: June 2009 Paper II

Indentify the correct combination of probability sampling:

  1. Multistage Cluster — Random — Systematic Random — Stratified
  2. Random — Systematic — Multistage — Stratified
  3. Random — Systematic — Stratified — Multistage
  4. Systematic — Stratified — Random — Multistage-
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C. Random — Systematic — Stratified — Multistage

The keyed response is option 3, “Random — Systematic — Stratified — Multistage”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.

Question 4 of 17Original Question No.: 33Asked in: June 2012 Paper III

The snowball sampling method is useful when the universe is small and

  1. scattered
  2. specific
  3. general
  4. concentrated
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B. specific

The keyed response is option 2, “specific”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.

Question 5 of 17Original Question No.: 21Asked in: December 2013 Paper III

A chain of referrals to identify respondents for collection of data will result in the sampling method known as

  1. Snowball
  2. Probability
  3. Incidental
  4. Observational
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A. Snowball

The keyed response is option 1, “Snowball”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.

Question 6 of 17Original Question No.: 11Asked in: December 2014 Paper III

Response Rates do not relate to

  1. Censures
  2. Surveys
  3. Sampling
  4. References
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D. References

The keyed response is option 4, “References”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.

Question 7 of 17Original Question No.: 25Asked in: December 2015 Paper III

The list of population elements from which the sample is drawn is called __________.

  1. population register
  2. sample register
  3. sampling frame
  4. population frame
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C. sampling frame

The keyed response is option 3, “sampling frame”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.

Question 8 of 17Original Question No.: 4Asked in: June 2015 Paper III

The interpretation of information in a way that is consistent with the person’s existing opinion is described as:

  1. selective exposure
  2. selective matching
  3. selective sampling
  4. selective distortion
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D. selective distortion

The keyed response is option 4, “selective distortion”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.

Question 9 of 17Original Question No.: 23Asked in: September 2016 Paper III

The source of a sample is called

  1. Sample distribution
  2. Research matrix
  3. Respondent profile
  4. Sampling frame
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D. Sampling frame

The keyed response is option 4, “Sampling frame”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.

Question 10 of 17Original Question No.: 20Asked in: November 2017 Paper III

External validity can be achieved through:

  1. Random samples
  2. Intervening variables
  3. Concealing errors
  4. Small samples
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Correct answer

A. Random samples

The keyed response is option 1, “Random samples”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.

Question 11 of 17Original Question No.: 35Asked in: July 2018 Paper II

The accuracy of systematic sampling is dependant upon the adequacy of:

  1. the time frame
  2. the operational frame
  3. the sampling frame
  4. the knowledge frame
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Correct answer

C. the sampling frame

The keyed response is option 3, “the sampling frame”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.

Question 12 of 17Original Question No.: 90Asked in: July 2018 Paper II

Match the following: List - I List - II (Concept) (Description) (a) Literal replication (i) Duplication of only the sampling and experimental procedures of previous analysis (b) Operational replication (ii) Exact duplication of previous analysis (c) Instrumental replication (iii) Tests the validity of methods previously used by deliberately not imitating the previous study (d) Constructive replication (iv) Duplication of dependent measures of the previous study Code: (a) (b) (c) (d)

  1. (ii) (i) (iv) (iii)
  2. (iii) (ii) (i) (iv)
  3. (iv) (iii) (ii) (i)
  4. (i) (iv) (iii) (ii)
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A. (ii) (i) (iv) (iii)

Option 1 gives the keyed pairing or order: (ii) (i) (iv) (iii). Reconstruct the dates or associations in sampling before comparing the four sequences.

Question 13 of 17Original Question No.: 40Asked in: June 2020 cycle - 24 September 2020, Shift II

Calculating sampling error is mostly appropriate with

  1. Non-probability samples
  2. Probability samples
  3. Limited population
  4. Large population
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B. Probability samples

The keyed response is option 2, “Probability samples”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.

Question 14 of 17Original Question No.: 15Asked in: December 2023 - 13 December 2023, Shift II

Qualitative Research will often use

  1. Snowball Sampling
  2. Random Sampling
  3. Convenience Sampling
  4. Voluntary Sampling
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Correct answer

A. Snowball Sampling

The keyed response is option 1, “Snowball Sampling”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.

Question 15 of 17Original Question No.: 67Asked in: June 2024 - 3 September 2024, Shift II

Disadvantages of stratified sampling is: (A) Comparisons can be mode to other population. (B) Knowledge of the population prior to selection is required. (C) Selection is made from a homogeneous group. (D) Variables that define strata may not be relevant. Choose the correct answer from the options given below:

  1. (A) and (B) only
  2. (B) and (D) only
  3. (C) and (D) only
  4. (A) and (C) only
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B. (B) and (D) only

The keyed response is option 2, “(B) and (D) only”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.

Question 16 of 17Original Question No.: 44Asked in: June 2025 - 25 June 2025, 3-6 p.m.

) Q.94 ‘ i The statutory functions of the RNI include: A. Compilation and maintenance of Register of newspapers B. Issue certificate of registration C. Formulate newsprint allocation policy D. Preparation and submission of the report on Press in India E. Assessing and certifying the essential needs of newspaper establishments Choose the most appropriate answer from the options given below:

  1. A, B, C, D Only
  2. A, C, D, E Only
  3. A, B, D Only
  4. B, C, D, E Only
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C. A, B, D Only

The keyed response is option 3, “A, B, D Only”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.

Question 17 of 17Original Question No.: 45Asked in: June 2025 - 25 June 2025, 3-6 p.m.

2.: Which of the following is/are non-random sampling techniques? A. Systematic sampling B. Cluster sampling C. Convenience sampling D. Purposive sampling E. Quota sampling Choose the correct answer from the options given below:

  1. A, D, E Only
  2. B, C, D, E Only
  3. B, D, E Only
  4. C, D, E Only
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Correct answer

D. C, D, E Only

The keyed response is option 4, “C, D, E Only”. It directly fits the factual or conceptual cue in this sampling question; use the other choices as contrast points during revision.

References

  1. Question papers and answer keys: UGC NET Mass Communication and Journalism — June 2006 Paper II; June 2008 Paper II; June 2009 Paper II; June 2012 Paper III; December 2013 Paper III; December 2014 Paper III; December 2015 Paper III; June 2015 Paper III; September 2016 Paper III; November 2017 Paper III; July 2018 Paper II; June 2020 cycle - 24 September 2020, Shift II; December 2023 - 13 December 2023, Shift II; June 2024 - 3 September 2024, Shift II; June 2025 - 25 June 2025, 3-6 p.m..
  2. Wimmer, Roger D., and Joseph R. Dominick. Mass Media Research: An Introduction. 9th ed.
  3. Jensen, Klaus Bruhn, and Nicholas W. Jankowski, editors. A Handbook of Qualitative Methodologies for Mass Communication Research.
  4. Perry, David K. Theory and Research in Mass Communication: Contexts and Consequences.
  5. University Grants Commission. UGC NET syllabus listing, Subject Code 63: Mass Communication and Journalism.