Memory tip
Choose statistics based on measurement level, distribution and design.
Linked concepts
Year-frequency chart
Questions, answers & explanations
Open each answer after attempting the question.
The square of standard deviation is called:
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B. Standard Variance
The keyed response is option 2, “Standard Variance”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
The statistical test developed by R.A. Fisher is:
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A. Anova
The keyed response is option 1, “Anova”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
Match the List - I (Statistical Test) with List - II (Descriptions): List - I (Statistical Test) List - II (Descriptions) (a) The t’ test (i) Similarities of difference between two or more frequency distribution (b) Chi-square (ii) Comparison between means (c) ANOVA (iii) Uses principal component analysis (d) Factor analysis (iv) Uses F statistic Code: (a) (b) (c) (d)
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A. (i) (iii) (ii) (iv)
Option 1 gives the keyed pairing or order: (i) (iii) (ii) (iv). Reconstruct the dates or associations in statistics and analysis before comparing the four sequences.
The comprehensive sequence of lines that contain the field of lines creating a video picture is identified as:
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C. raster
Option 3 gives the keyed pairing or order: raster. Reconstruct the dates or associations in statistics and analysis before comparing the four sequences.
An inductive method is normally used in:
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D. exploratory research
The keyed response is option 4, “exploratory research”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
One - tailed test is a statistical test based on the presumption that the hypothesis in question is:
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D. directional
The keyed response is option 4, “directional”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
Which of the following statistical tools is used for Prediction?
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B. Regression
The keyed response is option 2, “Regression”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
The correlation that was run was:
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A. Between Weather data and viewing habit.
The keyed response is option 1, “Between Weather data and viewing habit.”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
The main point of the research that was done by Roe and Vandelbosch firmly establishers:
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A. That Weather is the important variable to determine the viewership.
The keyed response is option 1, “That Weather is the important variable to determine the viewership.”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
The standard deviation of the sampling distribution of means is called
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A. standard error
The keyed response is option 1, “standard error”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
Testing the clarity of a tool or instrument for collecting information is known as
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A. Pilot-test
The keyed response is option 1, “Pilot-test”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
Match the following: List – I List – II (Model) (Proponent) (a) Hierarchy of effects (i) George Gerbner (b) Audience-centred social marketing (ii) Janice Radway (c) Mean World Index (iii) Rice and Atkin (d) Feminist reception studies (iv) Brenda Dervin Code: (a) (b) (c) (d)
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A. (iii) (iv) (i) (ii)
Option 1 gives the keyed pairing or order: (iii) (iv) (i) (ii). Reconstruct the dates or associations in statistics and analysis before comparing the four sequences.
Match the following statistical test to their application: List – I List – II (a) T test (i) Prediction (b) X2 test (ii) Comparison of means of two groups (c) Correlation (iii) Observed Vs. expected frequencies (d) Multiple regression (iv) Covariance Code: (a) (b) (c) (d)
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C. (i) (iv) (iii) (ii)
Option 3 gives the keyed pairing or order: (i) (iv) (iii) (ii). Reconstruct the dates or associations in statistics and analysis before comparing the four sequences.
The survey result in Gerbner’s study revealed a correlation between
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B. amount of viewing and variations in television content.
The keyed response is option 2, “amount of viewing and variations in television content.”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
In Radio, the term FM stands for
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B. Frequency Modulated
The keyed response is option 2, “Frequency Modulated”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
The fitness of good test of applying chi-square to find out the association between two variables demands a minimum sample of
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D. 50
The keyed response is option 4, “50”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
Non-parametric tests are generally applied to analyse
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A. Nominal data
The keyed response is option 1, “Nominal data”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
In communication research, the chi-square statistic is also referred to as
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C. Crosstabs
The keyed response is option 3, “Crosstabs”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
Non-parametric tests measure variables at
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C. Nominal level
The keyed response is option 3, “Nominal level”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
Readability tests do not test
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D. Word familiarity
The keyed response is option 4, “Word familiarity”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
Personal, real time and customized online media with a 3-D mode are called
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D. immersive media
The keyed response is option 4, “immersive media”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
One of the important ways to ascertain the range of spread of variables in a sample is through the calculations of:
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D. Standard Deviation
The keyed response is option 4, “Standard Deviation”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
The test normally used to find out the significance of mean difference among four independent variables is __________.
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D. Analysis of variance
The keyed response is option 4, “Analysis of variance”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
The concept of central limit theorem helps in the computation of:
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D. sampling error
The keyed response is option 4, “sampling error”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
The correlation computed between pairs of variables is known as:
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A. Q type factor analysis
The keyed response is option 1, “Q type factor analysis”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
The post-test only control group design’ is amenable to the application of:
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B. t-test
The keyed response is option 2, “t-test”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
Yate’s correction is used in
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C. chi-square test
The keyed response is option 3, “chi-square test”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
The standard deviation of the sampling distribution of means is also known as
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A. standard error
The keyed response is option 1, “standard error”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
The given range with a known degree of confidence having an assertion of true values is referred to as
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C. confidence interval
The keyed response is option 3, “confidence interval”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
Match List I with List Il List | List Il Graphs Description A. Line graph |. Presents a frequency distribution B. Histograph i]. Represents components parts C. Lorenz curve Ill. Shows changes in data relationship over a period D. Pie chart IV. Uses two quantitative variables Choose the correct answer from the options given below:
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B. A-Ill,B-1,C-IV, D-Il
Option 2 gives the keyed pairing or order: A-Ill,B-1,C-IV, D-Il. Reconstruct the dates or associations in statistics and analysis before comparing the four sequences.
The degree to which a test actually measures what it purports to measure is known as
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A. Validity
The keyed response is option 1, “Validity”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
Which of the following is a common reliability coefficient?
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B. Croubach's Alpha
The keyed response is option 2, “Croubach's Alpha”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
Cronbach's Alpha uses the analysis of variance approach to assess:
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D. Internal consistency of a measure
The keyed response is option 4, “Internal consistency of a measure”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
Sampling error indicates:
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B. How close the data from a sample are to the population mean
The keyed response is option 2, “How close the data from a sample are to the population mean”. It directly fits the factual or conceptual cue in this statistics and analysis question; use the other choices as contrast points during revision.
References
- Question papers and answer keys: UGC NET Mass Communication and Journalism — December 2006 Paper II; December 2007 Paper II; June 2007 Paper II; June 2009 Paper II; June 2010 Paper II; June 2011 Paper II; December 2012 Paper III; December 2013 Paper III; June 2013 Paper III; September 2013 Paper II; December 2014 Paper III; December 2015 Paper III; June 2015 Paper III; July 2016 Paper III; September 2016 Paper III; June 2020 cycle - 24 September 2020, Shift II; December 2023 - 13 December 2023, Shift II; June 2024 - 3 September 2024, Shift II; June 2025 - 25 June 2025, 3-6 p.m..
- Wimmer, Roger D., and Joseph R. Dominick. Mass Media Research: An Introduction. 9th ed.
- Jensen, Klaus Bruhn, and Nicholas W. Jankowski, editors. A Handbook of Qualitative Methodologies for Mass Communication Research.
- Perry, David K. Theory and Research in Mass Communication: Contexts and Consequences.
- University Grants Commission. UGC NET syllabus listing, Subject Code 63: Mass Communication and Journalism.