Communication Research

Research foundations and design

123 Previous Year Questions from 2006–2025 · answers and explanations included

Visual recall · Research route

Problem→question→design→data→analysis→inference

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Previous Year Question practice

Questions, answers & explanations

Open each answer after attempting the question.

123 of 123 questions
Question 1 of 123Original Question No.: 32Asked in: December 2006 Paper II

Assertion (A): Content of Indian media is determined by the needs of the audiences. Reason (R): Media research helps to determine the information needs of the people.

  1. Both (A) and (R) are true
  2. Both (A) and (R) are true but (R) is not the correct explanation of (A)
  3. (A) is true but (R) is false
  4. (A) is false but (R) is true
Show answer & explanation
Correct answer

D. (A) is false but (R) is true

Option 4 states the keyed relationship between the assertion and reason: (A) is false but (R) is true. Check each statement first, then test whether the reason actually explains the assertion.

Question 2 of 123Original Question No.: 7Asked in: June 2006 Paper II

The first step in exploratory research is to conduct

  1. a literature survey
  2. an experience survey
  3. a String of case studies
  4. a sample survey
Show answer & explanation
Correct answer

B. an experience survey

The keyed response is option 2, “an experience survey”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 3 of 123Original Question No.: 19Asked in: June 2006 Paper II

In reception analysis, findings are not easily:

  1. replicable
  2. convertible
  3. differentiable
  4. identifiable
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Correct answer

A. replicable

The keyed response is option 1, “replicable”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 4 of 123Original Question No.: 20Asked in: June 2006 Paper II

In factor analysis, a factor is a

  1. construct
  2. bias
  3. value
  4. scale
Show answer & explanation
Correct answer

A. construct

The keyed response is option 1, “construct”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 5 of 123Original Question No.: 8Asked in: December 2007 Paper II

The unquantifiable information about media is labelled as:

  1. soft data
  2. spot data
  3. qualitative data
  4. descriptive data
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Correct answer

D. descriptive data

The keyed response is option 4, “descriptive data”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 6 of 123Original Question No.: 15Asked in: June 2007 Paper II

A computerised media optimisation programme is called:

  1. meteor
  2. media plan
  3. efficiency strategy
  4. operational research
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Correct answer

D. operational research

The keyed response is option 4, “operational research”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 7 of 123Original Question No.: 23Asked in: June 2007 Paper II

Defining a variable in a manner that permits to be measured is described as:

  1. measurement
  2. treatment
  3. operationalisation
  4. analysis
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Correct answer

C. operationalisation

The keyed response is option 3, “operationalisation”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 8 of 123Original Question No.: 27Asked in: June 2007 Paper II

Assertion (A): Normally the relationship between an independent variable and a dependent variable is considered linear. Reason (R): The dependent variable impacts the independent variable to produce infinite results.

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation.
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

B. Both (A) and (R) are true, but (R) is not the correct explanation.

Option 2 states the keyed relationship between the assertion and reason: Both (A) and (R) are true, but (R) is not the correct explanation.. Check each statement first, then test whether the reason actually explains the assertion.

Question 9 of 123Original Question No.: 32Asked in: June 2007 Paper II

Assertion (A): Research in media history in India is imprecise and shabby. Reason (R): Because Indians depend too much on oral history.

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation.
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

C. (A) is true, but (R) is false.

Option 3 states the keyed relationship between the assertion and reason: (A) is true, but (R) is false.. Check each statement first, then test whether the reason actually explains the assertion.

Question 10 of 123Original Question No.: 46Asked in: June 2007 Paper II

Audience research related to reception and used is an interesting challenge in the case of:

  1. Print
  2. Radio
  3. New Media
  4. Television
Show answer & explanation
Correct answer

C. New Media

The keyed response is option 3, “New Media”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 11 of 123Original Question No.: 50Asked in: June 2007 Paper II

The fourth area of challenge in media research is:

  1. tele - working
  2. e - learning
  3. personal media
  4. tele - commuting
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Correct answer

C. personal media

The keyed response is option 3, “personal media”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 12 of 123Original Question No.: 14Asked in: June 2008 Paper II

The use of scientific research methods in Journalism is known as:

  1. Armchair Journalism
  2. Analytical Journalism
  3. Precision Journalism
  4. Sting Journalism
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Correct answer

C. Precision Journalism

The keyed response is option 3, “Precision Journalism”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 13 of 123Original Question No.: 12Asked in: December 2009 Paper II

The logic that something is true because it has always been true is seen in the method of

  1. Tenacity
  2. Intuition
  3. Authority
  4. Scientific
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Correct answer

A. Tenacity

The keyed response is option 1, “Tenacity”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 14 of 123Original Question No.: 33Asked in: June 2009 Paper II

Match the List I (Software ) with List II (Application): List - I List - II (Software ) (Application) (a) SPSS (i) Layout printed material (b) FCP (ii) Sound / Audio Production (c) Protool (iii) Audio / Video Production (d) PageMaker (iv) Statistical Analysis Code: (a) (b) (c) (d)

  1. (ii) (iv) (i) (iii)
  2. (i) (ii) (iii) (iv)
  3. (iv) (iii) (ii) (i)
  4. (iii) (i) (iv) (ii)
Show answer & explanation
Correct answer

C. (iv) (iii) (ii) (i)

Option 3 gives the keyed pairing or order: (iv) (iii) (ii) (i). Reconstruct the dates or associations in research foundations and design before comparing the four sequences.

Question 15 of 123Original Question No.: 48Asked in: June 2009 Paper II

Which of the following is not a meteorological data?

  1. Precipitation amount
  2. Cloud cover
  3. Wind speed
  4. The dust content
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Correct answer

D. The dust content

The keyed response is option 4, “The dust content”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 16 of 123Original Question No.: 7Asked in: June 2010 Paper II

Symbols associated with strong emotions and possess the power to stimulate large scale mass action are known as

  1. master symbols
  2. multiple symbols
  3. single symbol
  4. special symbols
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Correct answer

A. master symbols

The keyed response is option 1, “master symbols”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 17 of 123Original Question No.: 10Asked in: June 2010 Paper II

Administrative research is mainly aimed at

  1. dispute resolution
  2. development of institution and policy implementation
  3. searching for useful inputs from other sources
  4. launching organizations
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Correct answer

A. dispute resolution

The keyed response is option 1, “dispute resolution”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 18 of 123Original Question No.: 48Asked in: June 2010 Paper II

Survey research is inadequate to study cultivation because

  1. it allows general exploration
  2. it is based on self reporting
  3. it is a specific measure of TV viewing
  4. it is sensitive to variations in message
Show answer & explanation
Correct answer

D. it is sensitive to variations in message

The keyed response is option 4, “it is sensitive to variations in message”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 19 of 123Original Question No.: 35Asked in: December 2011 Paper II

Identify the correct sequence of items generally written in the methodology section of a research proposal using survey.

  1. Universe – Design – Variables – Sample
  2. Design – Universe – Variables – Sample
  3. Universe – Sample – Design – Variables
  4. Design – Universe – Sample – Variables
Show answer & explanation
Correct answer

D. Design – Universe – Sample – Variables

Option 4 gives the keyed pairing or order: Design – Universe – Sample – Variables. Reconstruct the dates or associations in research foundations and design before comparing the four sequences.

Question 20 of 123Original Question No.: 36Asked in: December 2011 Paper II

Match List – I (Data/Sources) with List – II (Research Design Applied) List – I (Data/Sources) List – II (Research Design Applied) (a) Images and Signs (i) Sociometry (b) Text (ii) Semiotics (c) Relationship (iii) Ethnographic (d) Cultural Practices (iv) Content Analysis Codes: (a) (b) (c) (d)

  1. (ii) (iv) (i) (iii)
  2. (iv) (iii) (ii) (i)
  3. (i) (ii) (iii) (iv)
  4. (iii) (i) (iv) (ii)
Show answer & explanation
Correct answer

A. (ii) (iv) (i) (iii)

Option 1 gives the keyed pairing or order: (ii) (iv) (i) (iii). Reconstruct the dates or associations in research foundations and design before comparing the four sequences.

Question 21 of 123Original Question No.: 23Asked in: June 2011 Paper II

Assertion (A): Many of our social researchers are dubbed as data exporters. Reason (R): We lay too much emphasis on quantitative aspect and neglect the qualitative aspect of research. (A) It is difficult to agree with both

  1. and (R).
  2. Both (A) and (R) are correct.
  3. (A) is incorrect, (R) is correct.
  4. (A) is correct, (R) is incorrect.
Show answer & explanation
Correct answer

A. and (R).

Option 1 states the keyed relationship between the assertion and reason: and (R).. Check each statement first, then test whether the reason actually explains the assertion.

Question 22 of 123Original Question No.: 47Asked in: June 2011 Paper II

A group of psychologists told the American Psychological Association to

  1. Conduct psychological research more
  2. Restrict psychological research on children
  3. ban all kinds of research
  4. conduct only analytical research
Show answer & explanation
Correct answer

B. Restrict psychological research on children

The keyed response is option 2, “Restrict psychological research on children”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 23 of 123Original Question No.: 48Asked in: June 2011 Paper II

The critics do not approve research on children to find out the impact is because they

  1. are affected negatively psychologically
  2. do not have money
  3. become consumerists
  4. shun away from studies
Show answer & explanation
Correct answer

A. are affected negatively psychologically

The keyed response is option 1, “are affected negatively psychologically”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 24 of 123Original Question No.: 21Asked in: December 2012 Paper III

In research, language and argumentation are expected to objectivise:

  1. human experiences
  2. creativity
  3. idealism
  4. institutional norms
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Correct answer

A. human experiences

The keyed response is option 1, “human experiences”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 25 of 123Original Question No.: 23Asked in: December 2012 Paper III

A distinction between administrative and critical communication research was first drawn by

  1. Harold Lasswell
  2. Walter Lippmann
  3. Paul Lazarsfeld
  4. Elihu Katz
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Correct answer

C. Paul Lazarsfeld

The keyed response is option 3, “Paul Lazarsfeld”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 26 of 123Original Question No.: 24Asked in: December 2012 Paper III

Human simulations for research are identified as

  1. role play
  2. experimentation
  3. operation
  4. games
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Correct answer

D. games

The keyed response is option 4, “games”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 27 of 123Original Question No.: 30Asked in: June 2012 Paper III

Most correlational designs have the problem of manipulating

  1. conceptual definitions
  2. control variables
  3. independent variables
  4. dependent variables
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Correct answer

C. independent variables

The keyed response is option 3, “independent variables”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 28 of 123Original Question No.: 32Asked in: June 2012 Paper III

The panel study is sensitive to

  1. experimental mortality
  2. cost-effectiveness
  3. response classification
  4. instrumental criticality
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Correct answer

A. experimental mortality

The keyed response is option 1, “experimental mortality”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 29 of 123Original Question No.: 47Asked in: June 2012 Paper III

Measuring the number of digital errors in a single signal is known as

  1. error rate
  2. distortion scale
  3. fader head
  4. single error code
Show answer & explanation
Correct answer

A. error rate

The keyed response is option 1, “error rate”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 30 of 123Original Question No.: 59Asked in: June 2012 Paper III

Assertion (A): Communication Research is only confined to the elements of transmission model. Reason (R): No fund is available to explore the new areas of communication.

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

C. (A) is true, but (R) is false.

Option 3 states the keyed relationship between the assertion and reason: (A) is true, but (R) is false.. Check each statement first, then test whether the reason actually explains the assertion.

Question 31 of 123Original Question No.: 70Asked in: June 2012 Paper III

Match List – I with List – II: List-I List-II (a) Tamasha (1) Kerala (b) Bhaona (2) Tamil Nadu (c) Therukoothu (3) Assam (d) Theyam (4) Maharashtra Codes: (a) (b) (c) (d)

  1. (4) (3) (2) (1)
  2. (1) (2) (3) (4)
  3. (3) (4) (1) (2)
  4. (2) (1) (4) (3)
Show answer & explanation
Correct answer

A. (4) (3) (2) (1)

Option 1 gives the keyed pairing or order: (4) (3) (2) (1). Reconstruct the dates or associations in research foundations and design before comparing the four sequences.

Question 32 of 123Original Question No.: 23Asked in: December 2013 Paper III

Spurious relationship between two concepts in a research study offers a

  1. Rival explanation
  2. Support a hypothesis
  3. Covariation
  4. Correct measurement
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Correct answer

A. Rival explanation

The keyed response is option 1, “Rival explanation”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 33 of 123Original Question No.: 14Asked in: June 2013 Paper III

A construct is a combination of

  1. Variables
  2. Hypothesis
  3. Control factors
  4. Concepts
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Correct answer

D. Concepts

The keyed response is option 4, “Concepts”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 34 of 123Original Question No.: 16Asked in: June 2013 Paper III

The case study method is an empirical investigation that uses

  1. multiple data sources
  2. individual data terminals
  3. traditional data sources
  4. a single non-reliable source
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Correct answer

A. multiple data sources

The keyed response is option 1, “multiple data sources”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 35 of 123Original Question No.: 17Asked in: June 2013 Paper III

Every media researcher should attempt to eliminate the influence of

  1. Continuous variables
  2. Independent variables
  3. Control variables
  4. Dependent variables
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Correct answer

C. Control variables

The keyed response is option 3, “Control variables”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 36 of 123Original Question No.: 18Asked in: June 2013 Paper III

Factor analysis is

  1. Univariate
  2. Bivariate
  3. Multivariate
  4. Non-variate
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Correct answer

C. Multivariate

The keyed response is option 3, “Multivariate”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 37 of 123Original Question No.: 46Asked in: June 2013 Paper III

According to a survey by C.J. Nelson Research Inc., an average reader is expected to read a minute

  1. 200 words
  2. 250 words
  3. 300 words
  4. 350 words
Show answer & explanation
Correct answer

B. 250 words

The keyed response is option 2, “250 words”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 38 of 123Original Question No.: 54Asked in: June 2013 Paper III

Assertion (A): In organic model of development, problems are posed to the beneficiaries. Reason (R): Since beneficiaries are helpless, they are tested with goals of self-development. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanationof(A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

C. (A) is true, but (R) is false.

Option 3 states the keyed relationship between the assertion and reason: (A) is true, but (R) is false.. Check each statement first, then test whether the reason actually explains the assertion.

Question 39 of 123Original Question No.: 12Asked in: September 2013 Paper II

Intervening variable is also known as ______ variable.

  1. Dependent
  2. Control
  3. Systematic
  4. Cumulative
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Correct answer

B. Control

The keyed response is option 2, “Control”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 40 of 123Original Question No.: 32Asked in: September 2013 Paper II

In television production intensity, colour, dispersion and direction are closely related to

  1. shot
  2. research
  3. lighting
  4. graphics
Show answer & explanation
Correct answer

C. lighting

The keyed response is option 3, “lighting”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 41 of 123Original Question No.: 55Asked in: September 2013 Paper II

Assertion (A): Media studies are becoming more and more multi-disciplinary these days, especially in the Indian context. Reason (R): As more and more traditional subjects of study are not useful to the employment market, the process of trans- migration in the educational field is inevitable. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

B. Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Option 2 states the keyed relationship between the assertion and reason: Both (A) and (R) are true, but (R) is not the correct explanation of (A).. Check each statement first, then test whether the reason actually explains the assertion.

Question 42 of 123Original Question No.: 3Asked in: December 2014 Paper III

Lack of empathy is the result of

  1. fatalism
  2. cultural experience
  3. stimulated experience
  4. frustrated experience
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Correct answer

D. frustrated experience

The keyed response is option 4, “frustrated experience”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 43 of 123Original Question No.: 8Asked in: December 2014 Paper III

Williams Latane’s work is associated with

  1. Social loafing experiment
  2. Conformity experiment
  3. Line-judging experiment
  4. Thin slices experiment
Show answer & explanation
Correct answer

A. Social loafing experiment

The keyed response is option 1, “Social loafing experiment”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 44 of 123Original Question No.: 25Asked in: December 2014 Paper III

When company websites include a permanent display, usually a small box at the side of the screen that invites users to participate in a research project is known as

  1. a stationary display
  2. an outdoor display
  3. classified
  4. point-of-purchase ads
Show answer & explanation
Correct answer

A. a stationary display

The keyed response is option 1, “a stationary display”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 45 of 123Original Question No.: 28Asked in: December 2014 Paper III

Which of the following theories or designs eliminates the communication bias in a research project?

  1. Experimental Group Design
  2. Control Group Design
  3. Single Blind Theory
  4. Double Blind Theory
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Correct answer

D. Double Blind Theory

The keyed response is option 4, “Double Blind Theory”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 46 of 123Original Question No.: 55Asked in: December 2014 Paper III

Assertion (A): Some research techniques like experimental research are not popular in Indian mass communication. Reason (R): Most researchers are not familiar with experimental research, they avoid using the method. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

A. Both (A) and (R) are true.

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 47 of 123Original Question No.: 64Asked in: December 2014 Paper III

Match List – I with List – II: List – I (Terms) List – II (Description) a. Sociometry research 1. Conduct research and collect data in slips b. Action research 2. Measure physical distance to measure and map the social distance. c. Grounded Theory Research 3. Conduct process research while a project to solve a problem is on. d. Memoiring research 4. Conduct field work first without any plan / preparation and then theorise. Codes: a b c d

  1. 2 3 4 1
  2. 3 2 1 4
  3. 1 4 2 3
  4. 4 1 3 2
Show answer & explanation
Correct answer

A. 2 3 4 1

Option 1 gives the keyed pairing or order: 2 3 4 1. Reconstruct the dates or associations in research foundations and design before comparing the four sequences.

Question 48 of 123Original Question No.: 65Asked in: December 2014 Paper III

Match List – I with List – II: List – I (Title of the articles) List – II (Authors) a. A conceptual model of Communication Research 1. Claude Shannon and Warren Weaver b. Mass Media Flow and differential growth in knowledge 2. Harold Lasswell c. The Mathematical Theory of Communication 3. P.J. Tichenor, G.A. Donohue and C.N. Olieu d. The Structure and Function of Communication in society 4. B.H. Westley and M. Maclean Codes: a b c d

  1. 1 2 4 3
  2. 3 4 2 1
  3. 2 1 3 4
  4. 4 3 1 2
Show answer & explanation
Correct answer

D. 4 3 1 2

Option 4 gives the keyed pairing or order: 4 3 1 2. Reconstruct the dates or associations in research foundations and design before comparing the four sequences.

Question 49 of 123Original Question No.: 16Asked in: June 2014 Paper III

Communist media philosophy believes in using the media for

  1. Entertaining the masses
  2. Planning sound objectives
  3. Elevating public tastes
  4. Counter revolutionary methods
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Correct answer

C. Elevating public tastes

The keyed response is option 3, “Elevating public tastes”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 50 of 123Original Question No.: 26Asked in: June 2014 Paper III

Pavlov and Skinner popularised the stream of

  1. Behavioural research
  2. Diagnostic research
  3. Clinical research
  4. Analytical research
Show answer & explanation
Correct answer

A. Behavioural research

The keyed response is option 1, “Behavioural research”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 51 of 123Original Question No.: 28Asked in: June 2014 Paper III

Hypothesis cannot be in

  1. the nullified form
  2. the declarative form
  3. the directional form
  4. the general form
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Correct answer

D. the general form

The keyed response is option 4, “the general form”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 52 of 123Original Question No.: 35Asked in: June 2014 Paper III

The push-button recording system of A.C. Nielsen is labelled

  1. Data recorder
  2. People’s meter
  3. Electronic diary
  4. Programme recordist
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Correct answer

B. People’s meter

The keyed response is option 2, “People’s meter”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 53 of 123Original Question No.: 59Asked in: June 2014 Paper III

Assertion (A): In media research, the biological and psychological characteristics of respondents change during the course of a study. Reason (R): The respondents may grow older or become tired and their responses change during a long research project. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

A. Both (A) and (R) are true.

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 54 of 123Original Question No.: 3Asked in: December 2015 Paper III

According to semiologists, myths, artworks and subcultures are considered as __________.

  1. co-alitions
  2. non-variables
  3. languages
  4. non-cultural forms
Show answer & explanation
Correct answer

C. languages

The keyed response is option 3, “languages”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 55 of 123Original Question No.: 20Asked in: December 2015 Paper III

Identify a major element of research design from the following:

  1. history
  2. instrumentation
  3. manipulation
  4. maturity
Show answer & explanation
Correct answer

C. manipulation

The keyed response is option 3, “manipulation”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 56 of 123Original Question No.: 21Asked in: December 2015 Paper III

Analytical studies aim at interpreting __________.

  1. history
  2. relationships
  3. confounding variables
  4. publicity programmes
Show answer & explanation
Correct answer

B. relationships

The keyed response is option 2, “relationships”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 57 of 123Original Question No.: 22Asked in: December 2015 Paper III

Informal interviews with experienced persons in the area of research form the basis of

  1. experience survey
  2. literature survey
  3. non - descriptive survey
  4. non - contributory survey
Show answer & explanation
Correct answer

A. experience survey

The keyed response is option 1, “experience survey”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 58 of 123Original Question No.: 23Asked in: December 2015 Paper III

In research, abstract models are not applied to __________.

  1. non - causal relations
  2. conceptual issues
  3. elements of reasoning
  4. real problems
Show answer & explanation
Correct answer

D. real problems

The keyed response is option 4, “real problems”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 59 of 123Original Question No.: 24Asked in: December 2015 Paper III

In social science research, the concept of Verstehen was promoted by __________.

  1. James Carey
  2. James Curran
  3. Max Weber
  4. Leslie Fielden
Show answer & explanation
Correct answer

C. Max Weber

The keyed response is option 3, “Max Weber”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 60 of 123Original Question No.: 26Asked in: December 2015 Paper III

In media research, conclusions from induction are __________.

  1. illogical
  2. tentative
  3. eternal
  4. non-operative
Show answer & explanation
Correct answer

B. tentative

The keyed response is option 2, “tentative”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 61 of 123Original Question No.: 27Asked in: December 2015 Paper III

The constant comparative analysis is involved in __________ approach.

  1. the agenda - setting
  2. personal effects
  3. positivist
  4. grounded theory
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Correct answer

D. grounded theory

The keyed response is option 4, “grounded theory”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 62 of 123Original Question No.: 29Asked in: December 2015 Paper III

The probability of rejecting the null hypothesis when it is true, is called __________.

  1. co-variation
  2. assumption
  3. power
  4. chance value
Show answer & explanation
Correct answer

C. power

The keyed response is option 3, “power”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 63 of 123Original Question No.: 37Asked in: December 2015 Paper III

The Starch test is applied only to __________ media ads.

  1. print
  2. outdoor
  3. broadcast
  4. transit
Show answer & explanation
Correct answer

A. print

The keyed response is option 1, “print”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 64 of 123Original Question No.: 54Asked in: December 2015 Paper III

Assertion (A): The measurement of variables, both social and psychological, in media research, is a tough proposition. Reason (R): Because most properties and objects in social science disciplines are abstract. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

A. Both (A) and (R) are true.

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 65 of 123Original Question No.: 8Asked in: June 2015 Paper III

When an outsider questions the meanings and methods of the project for verification purpose, it is called:

  1. external audit
  2. outsider brief
  3. debriefing
  4. pool vigilance
Show answer & explanation
Correct answer

C. debriefing

The keyed response is option 3, “debriefing”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 66 of 123Original Question No.: 21Asked in: June 2015 Paper III

Intensity sampling is used in:

  1. heuristic research
  2. exploratory research
  3. diagnostic research
  4. historical research
Show answer & explanation
Correct answer

A. heuristic research

The keyed response is option 1, “heuristic research”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 67 of 123Original Question No.: 24Asked in: June 2015 Paper III

Before a case study researcher conducts a pilot study, he must construct a:

  1. study protocol
  2. classic research design
  3. historical diary
  4. legal code
Show answer & explanation
Correct answer

A. study protocol

The keyed response is option 1, “study protocol”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 68 of 123Original Question No.: 26Asked in: June 2015 Paper III

One-tailed test and two-tailed test are associated with:

  1. Causation
  2. concepts
  3. constructs
  4. hypothesis
Show answer & explanation
Correct answer

D. hypothesis

The keyed response is option 4, “hypothesis”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 69 of 123Original Question No.: 66Asked in: June 2015 Paper III

Match the following: Set-I Set-II (Experimenter) (Country of research) (a) Frey (i) India (b) E.M. Rogers (ii) Kenya (c) J. Kronenburg (iii) Turkey (d) Paul Neurath (iv) Columbia Codes: (a) (b) (c) (d)

  1. (iii) (iv) (i) (ii)
  2. (iv) (ii) (iii) (i)
  3. (ii) (iii) (iv) (i)
  4. (iii) (iv) (ii) (i)
Show answer & explanation
Correct answer

D. (iii) (iv) (ii) (i)

Option 4 gives the keyed pairing or order: (iii) (iv) (ii) (i). Reconstruct the dates or associations in research foundations and design before comparing the four sequences.

Question 70 of 123Original Question No.: 15Asked in: July 2016 Paper III

The traditional scientific research is

  1. inductive
  2. deductive
  3. non-hypothetical
  4. non-theoretical
Show answer & explanation
Correct answer

B. deductive

The keyed response is option 2, “deductive”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 71 of 123Original Question No.: 17Asked in: July 2016 Paper III

The value necessary to reject a null hypothesis is identified as

  1. rejection value
  2. cut-off value
  3. critical value
  4. matrix value
Show answer & explanation
Correct answer

C. critical value

The keyed response is option 3, “critical value”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 72 of 123Original Question No.: 18Asked in: July 2016 Paper III

Research questions and hypotheses are investigated with the help of statistical procedures called

  1. internal tests
  2. external speculations
  3. arbitration
  4. algorithm
Show answer & explanation
Correct answer

D. algorithm

The keyed response is option 4, “algorithm”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 73 of 123Original Question No.: 19Asked in: July 2016 Paper III

The probability of rejecting a null hypothesis when it is true, means

  1. Type I error
  2. Type II error
  3. Type III error
  4. Type IV error
Show answer & explanation
Correct answer

A. Type I error

The keyed response is option 1, “Type I error”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 74 of 123Original Question No.: 21Asked in: July 2016 Paper III

For summarisation, the positivist researchers prefer

  1. specific individuals
  2. general categories
  3. unique explanations
  4. special categories
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Correct answer

B. general categories

The keyed response is option 2, “general categories”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 75 of 123Original Question No.: 4Asked in: September 2016 Paper III

American anthropologist Edward Hall developed the study of ______.

  1. Graphics
  2. Chronemics
  3. Kinesics
  4. Proxemics
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Correct answer

D. Proxemics

The keyed response is option 4, “Proxemics”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 76 of 123Original Question No.: 24Asked in: September 2016 Paper III

In research, when imaginary things are treated as though they are real, it is known as

  1. expected reality
  2. representation
  3. reification
  4. re-inforcement
Show answer & explanation
Correct answer

C. reification

The keyed response is option 3, “reification”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 77 of 123Original Question No.: 27Asked in: September 2016 Paper III

A qualitative research project has to deal with the error of

  1. convenience
  2. segregation
  3. incursion
  4. intensity
Show answer & explanation
Correct answer

B. segregation

The keyed response is option 2, “segregation”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 78 of 123Original Question No.: 54Asked in: September 2016 Paper III

Assertion (A): Qualitative researchers consider that quantitative research is affected by the demerit of reductionism. Reason (R): Because qualitative researchers opt for conclusions in the form of consistent interpretations of how something does not function. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

C. (A) is true, but (R) is false.

Option 3 states the keyed relationship between the assertion and reason: (A) is true, but (R) is false.. Check each statement first, then test whether the reason actually explains the assertion.

Question 79 of 123Original Question No.: 4Asked in: January 2017 Paper III

Theory based on empirical observation guided by the scientific method is

  1. Post-positivist Theory
  2. Hermeneutic Theory
  3. Grounded Theory
  4. Axiology
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Correct answer

A. Post-positivist Theory

The keyed response is option 1, “Post-positivist Theory”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 80 of 123Original Question No.: 14Asked in: January 2017 Paper III

The researcher’s attempt to explain the effects at a cultural or societal level is described as

  1. Macroscopic Theory
  2. Microscopic Theory
  3. Media action Theory
  4. Mid-level Theory
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Correct answer

B. Microscopic Theory

The keyed response is option 2, “Microscopic Theory”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 81 of 123Original Question No.: 21Asked in: January 2017 Paper III

A search for truth through accurate observation and interpretation of fact is described as

  1. Method of mysticism
  2. Method of tenacity
  3. Method of authority
  4. Method of science
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Correct answer

D. Method of science

The keyed response is option 4, “Method of science”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 82 of 123Original Question No.: 31Asked in: January 2017 Paper III

Panel studies are used to measure the same sample of subjects at different

  1. Locations
  2. Situations
  3. Levels
  4. Points of time
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Correct answer

D. Points of time

The keyed response is option 4, “Points of time”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 83 of 123Original Question No.: 32Asked in: January 2017 Paper III

Cohort analysis is largely used in

  1. Language research
  2. Symbolic research
  3. Promotional research
  4. Advertising research
Show answer & explanation
Correct answer

D. Advertising research

The keyed response is option 4, “Advertising research”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 84 of 123Original Question No.: 33Asked in: January 2017 Paper III

Political affiliation is an example for

  1. Continuous variable
  2. Discreet variable
  3. Anecdotal variable
  4. Non-continuous variable
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Correct answer

B. Discreet variable

The keyed response is option 2, “Discreet variable”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 85 of 123Original Question No.: 19Asked in: November 2017 Paper III

The element of compensatory rivalry usually happens with:

  1. The researcher
  2. The control group
  3. The experimental group
  4. The staticians
Show answer & explanation
Correct answer

B. The control group

The keyed response is option 2, “The control group”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 86 of 123Original Question No.: 22Asked in: November 2017 Paper III

The reactions of respondents to experimental situations are identified as:

  1. Varied response
  2. Control variables
  3. Demand characteristics
  4. Natural recall
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Correct answer

C. Demand characteristics

The keyed response is option 3, “Demand characteristics”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 87 of 123Original Question No.: 24Asked in: November 2017 Paper III

The people’s meter used by Nielsen Media Research records:

  1. TV commercials
  2. The programmes watched by people during sweeps
  3. The programmes watched by people at specific times
  4. The names of people in households who participate in Nielsen ratings
Show answer & explanation
Correct answer

B. The programmes watched by people during sweeps

The keyed response is option 2, “The programmes watched by people during sweeps”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 88 of 123Original Question No.: 26Asked in: November 2017 Paper III

Electronic flash memory data storage device used for storing digital information:

  1. Tripod
  2. Flash card
  3. Flash Drive
  4. Memory card
Show answer & explanation
Correct answer

D. Memory card

The keyed response is option 4, “Memory card”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 89 of 123Original Question No.: 19Asked in: July 2018 Paper II

A continuous variable can take:

  1. Any value including fractions
  2. Any value without numbers
  3. Any qualitative assessment
  4. Any superficial statement
Show answer & explanation
Correct answer

A. Any value including fractions

The keyed response is option 1, “Any value including fractions”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 90 of 123Original Question No.: 28Asked in: July 2018 Paper II

Telephone co-incidental is a broadcasting:

  1. Spot sheet
  2. Research procedure
  3. Format
  4. Empanelling
Show answer & explanation
Correct answer

B. Research procedure

The keyed response is option 2, “Research procedure”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 91 of 123Original Question No.: 33Asked in: July 2018 Paper II

In scientific research, the concept of co-variation is explained in terms of:

  1. Difference
  2. Suddenness
  3. Third factor
  4. Association
Show answer & explanation
Correct answer

D. Association

The keyed response is option 4, “Association”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 92 of 123Original Question No.: 34Asked in: July 2018 Paper II

In communication research, formative evaluation includes:

  1. Need assessment
  2. Cost-benefit evaluation
  3. Secondary evaluation
  4. Meta-analysis
Show answer & explanation
Correct answer

A. Need assessment

The keyed response is option 1, “Need assessment”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 93 of 123Original Question No.: 66Asked in: July 2018 Paper II

Assertion (A): In media research, argumentation and language help objectivise experiences. Reason (R): Institutionalisation of objectivity in a systematic fashion is essential to effective media research. Code:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

A. Both (A) and (R) are true.

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 94 of 123Original Question No.: 99Asked in: July 2018 Paper II

According to the passage, what did the recent research find?

  1. A part of the original information reaches us
  2. The consciousness fails to act
  3. It contradicts our assumptions
  4. Sensory information is adequately processed
Show answer & explanation
Correct answer

A. A part of the original information reaches us

The keyed response is option 1, “A part of the original information reaches us”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 95 of 123Original Question No.: 33Asked in: June 2020 cycle - 24 September 2020, Shift II

In which one of the following theories are the attributes of the whole not deducible from the analysis of the parts of an advertisement in isolation?

  1. Gibson Theory
  2. Gestalt Theory
  3. Locke's Theory
  4. Stalagmite Theory
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Correct answer

B. Gestalt Theory

The keyed response is option 2, “Gestalt Theory”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 96 of 123Original Question No.: 38Asked in: June 2020 cycle - 24 September 2020, Shift II

A survey that attempts to explain why certain, conditions exist is known as

  1. Conditional survey
  2. Situational survey
  3. Analytical survey
  4. Predictional survey
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Correct answer

C. Analytical survey

The keyed response is option 3, “Analytical survey”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 97 of 123Original Question No.: 39Asked in: June 2020 cycle - 24 September 2020, Shift II

When a case study researcher prepares a document containing the procedural details before conducting a pilot study, the document is called

  1. Study protocol
  2. Data design
  3. Research frame
  4. Idea book
Show answer & explanation
Correct answer

A. Study protocol

The keyed response is option 1, “Study protocol”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 98 of 123Original Question No.: 58Asked in: June 2020 cycle - 24 September 2020, Shift II

Which of the following are the characteristic features of the positive paradigm in research? A. Uses quantification B. Mostly employed in natural sciences C. Uses hypotheses D. Does not depend upon quantification E. Uses subjective measures F. Highly literary Choose the correct answer from the options given below:

  1. A, E and F only
  2. B, C and D only
  3. D, E and F only
  4. A, B and C only
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Correct answer

D. A, B and C only

The keyed response is option 4, “A, B and C only”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 99 of 123Original Question No.: 82Asked in: June 2020 cycle - 24 September 2020, Shift II

Find out the correct sequence of media research phases as suggested by Wimmer and Dominick: A. Medium B. Media effects C, Media improvement D. Uses and users of medium Choose the correct answer from the options given below

  1. A,B,D,C
  2. A,D,C,B
  3. A, D, B, C
  4. 4,.C,D,8
Show answer & explanation
Correct answer

C. A, D, B, C

Option 3 gives the keyed pairing or order: A, D, B, C. Reconstruct the dates or associations in research foundations and design before comparing the four sequences.

Question 100 of 123Original Question No.: 92Asked in: June 2020 cycle - 24 September 2020, Shift II

What will be the effect of ICT on economy as defined in the passage?

  1. Limited view of IGT perspective
  2. Increase in cultural activities
  3. Ushering in radical social change
  4. Funding of political activities by ICT companies
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Correct answer

C. Ushering in radical social change

The keyed response is option 3, “Ushering in radical social change”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 101 of 123Original Question No.: 19Asked in: December 2022 cycle - 3 March 2023, Shift I

Variables are events between the treatment and the post-test measurement that might affect the outcomes: 1. Background variable 2. Intervening variables 3. Extraneous variable. Alternative variable

  1. USufa (puss) A
  2. Heald ae
  3. Wg aR
  4. die aR
Show answer & explanation
Correct answer

C. Wg aR

The keyed response is option 3, “Wg aR”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 102 of 123Original Question No.: 20Asked in: December 2022 cycle - 3 March 2023, Shift I

The problem of ‘Research Ethics' is concerned with which aspect of research activities?

  1. Defining of population of research.
  2. Evidence based research reporting.
  3. Prescribed format of a thesis.
  4. Data analysis through qualitative or quantitative techniques.
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Correct answer

B. Evidence based research reporting.

The keyed response is option 2, “Evidence based research reporting.”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 103 of 123Original Question No.: 21Asked in: December 2022 cycle - 3 March 2023, Shift I

Which approach is taken into account while selecting research problem in a research?

  1. Researcher's approach
  2. Researcher's interest
  3. Social relevance
  4. Financial availability
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Correct answer

C. Social relevance

The keyed response is option 3, “Social relevance”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 104 of 123Original Question No.: 36Asked in: December 2022 cycle - 3 March 2023, Shift I

Research ‘NOIR' is:

  1. Natural, Ordinary, Informational, Research
  2. Non-functional, Ordinal, Interval, Research
  3. Nominal, Ordinal, Interval, Ratio
  4. National, Ordinary, Informational, Ratio
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Correct answer

C. Nominal, Ordinal, Interval, Ratio

The keyed response is option 3, “Nominal, Ordinal, Interval, Ratio”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 105 of 123Original Question No.: 38Asked in: December 2022 cycle - 3 March 2023, Shift I

Code of Ethics for Media Research is:

  1. Integrity
  2. Responsibility
  3. Professional Competences
  4. All of the above
Show answer & explanation
Correct answer

D. All of the above

The keyed response is option 4, “All of the above”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 106 of 123Original Question No.: 39Asked in: December 2022 cycle - 3 March 2023, Shift I

Imprint lines means

  1. Type Size
  2. A Printing Method
  3. Details of Registration
  4. Lead Story
Show answer & explanation
Correct answer

C. Details of Registration

The keyed response is option 3, “Details of Registration”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 107 of 123Original Question No.: 68Asked in: December 2022 cycle - 3 March 2023, Shift I

Match List I with List II }B.WAFP [Spain [D.ffAsS TV JFrance Choose the correct answer from the options given below:

  1. A-II, B-IV, C-I, D-III
  2. A-II, B-I, C-IV, D-III
  3. A-IV, B-I, C-II, D-III
  4. A-IV, B-II, C-I, D-II
Show answer & explanation
Correct answer

A. A-II, B-IV, C-I, D-III

Option 1 gives the keyed pairing or order: A-II, B-IV, C-I, D-III. Reconstruct the dates or associations in research foundations and design before comparing the four sequences.

Question 108 of 123Original Question No.: 9Asked in: December 2023 - 13 December 2023, Shift II

Vikram Sarabhai is closely associated with

  1. AIR
  2. Bhabha Atomic Research Centre
  3. ISRO
  4. SITE
Show answer & explanation
Correct answer

D. SITE

The keyed response is option 4, “SITE”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 109 of 123Original Question No.: 83Asked in: December 2023 - 13 December 2023, Shift II

ldentify the correct order of research stage A. collection of data B. Fixation of research problem C. Hypothesis formation D. Review of literature E. Analysis and Report writing Choose the correct answer from the options given below

  1. B,C,D,A,E
  2. B,D,C,A,E
  3. A,B,D,C,E
  4. E,A,B,D,C
Show answer & explanation
Correct answer

B. B,D,C,A,E

The keyed response is option 2, “B,D,C,A,E”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 110 of 123Original Question No.: 88Asked in: December 2023 - 13 December 2023, Shift II

Given below are two statements Statements |: A variable which cannot take up exact values is called a ‘desecrate' variable Statements Il: A variable which cannot take up any numerical value (integral/fractional) within a certain range in called a continuous variable In the light of above statements, choose the correct answer from the options given below

  1. Both Statement | and Statement | are true
  2. Both Statement | and Statement |l are false
  3. Statement | is true but Statement |! is false
  4. Statement | is false but Statement II is true
Show answer & explanation
Correct answer

B. Both Statement | and Statement |l are false

The keyed response is option 2, “Both Statement | and Statement |l are false”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 111 of 123Original Question No.: 43Asked in: June 2024 - 3 September 2024, Shift II

Arrange the following steps sequentially, inan analytic induction strategy of hypothesis construction and data analysis, beginning with the first step and continuing till the last step. (A) Study other cases until the hypothesis is in refined form. (B) Study a case to see whether the, hypothesis works. If it doesn't work, reformulate it. (C) Define a topic of interest and develop a hypothesis. (D) Look for ‘negative cases' that might disprove the hypothesis. Reformulate again. (E) Continue until the hypothesis is adequately tested. Choose the correct answer from the options given below:

  1. (B), (©, (A), O) ©)
  2. ©, (B) (A), (D) )
  3. ©, (A), 8), ©)
  4. (B), (A) ©, 0) @)
Show answer & explanation
Correct answer

B. ©, (B) (A), (D) )

Option 2 gives the keyed pairing or order: ©, (B) (A), (D) ). Reconstruct the dates or associations in research foundations and design before comparing the four sequences.

Question 112 of 123Original Question No.: 52Asked in: June 2024 - 3 September 2024, Shift II

Arrange the following steps sequential from beginning to end in a procedure for parametric hypothesis testing in conventional communication studies. (A) Specify the level of significance. (B) Decide the correct sampling distribution. (C) Calculate the probability that Hp is true, (D) State null hypothesis and alternative hypothesis. (E) Sample a random sample and workout an appropriate value from sample data. Choose the correct answer from the options given below:

  1. D), (8), (A), ©)
  2. (D), (A), @), (8), ©)
  3. (0), (©) (A), (), @)
  4. B), (D) (4), &), ©)
Show answer & explanation
Correct answer

B. (D), (A), @), (8), ©)

Option 2 gives the keyed pairing or order: (D), (A), @), (8), ©). Reconstruct the dates or associations in research foundations and design before comparing the four sequences.

Question 113 of 123Original Question No.: 84Asked in: June 2024 - 3 September 2024, Shift II

Match List - I with List - II. List - I List - II (Name of Scheme/Act/Program) (Year of Establishment/Starting/Launching) (A) Pandit Madan Mohan Malaviya (I) 1961 National Mission on and Teaching (PMMMNMIT) (B) Systemic Assimilation of Media Views (Il) 2015 for Decision Making (SAMVAD) (C) National Skill Development Mission (III) 2014 (D) National Council of Educational Research (IV) 2020 and Training (NCERT) Choose the correct answer from the options given below:

  1. (A), (B}(UD), (Q-(1V), (D}(L)
  2. (A}IM), (BHIV), (Q-(1), (D)-(0)
  3. (A)+(UN), (B)-(IV), (Q-(0), (D)-IH)
  4. (AHIV), (B}(1), (C-(), (D}(U)
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Correct answer

B. (A}IM), (BHIV), (Q-(1), (D)-(0)

Option 2 gives the keyed pairing or order: (A}IM), (BHIV), (Q-(1), (D)-(0). Reconstruct the dates or associations in research foundations and design before comparing the four sequences.

Question 114 of 123Original Question No.: 91Asked in: June 2024 - 3 September 2024, Shift II

When Exploratory Research is used?

  1. Ample information is available
  2. Available information is known and easy to research
  3. No information or little information is available
  4. Available information is known but difficult to research
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Correct answer

C. No information or little information is available

The keyed response is option 3, “No information or little information is available”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 115 of 123Original Question No.: 92Asked in: June 2024 - 3 September 2024, Shift II

Exploratory Research is:

  1. Qualitative
  2. Quantitative
  3. Paradigm
  4. Model
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Correct answer

A. Qualitative

The keyed response is option 1, “Qualitative”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 116 of 123Original Question No.: 93Asked in: June 2024 - 3 September 2024, Shift II

The researcher while conducting exploratory research

  1. has a lot of knowledge about the problem
  2. has false knowledge about the problem
  3. has little or no knowledge about the problem
  4. has vast/correct and true information about the problem
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Correct answer

C. has little or no knowledge about the problem

The keyed response is option 3, “has little or no knowledge about the problem”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 117 of 123Original Question No.: 94Asked in: June 2024 - 3 September 2024, Shift II

What is the disadvantage of exploratory study?

  1. It hardly gives satisfactory answer to research questions
  2. It always provide satisfactory answer to research questions
  3. It never provide satisfactory answer to research questions
  4. It has no potential for finding out correct answer to research questions
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Correct answer

A. It hardly gives satisfactory answer to research questions

The keyed response is option 1, “It hardly gives satisfactory answer to research questions”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 118 of 123Original Question No.: 17Asked in: June 2025 - 25 June 2025, 3-6 p.m.

ogy According to Wimmer and Dominick, a good research hypothesis should meet which of the following criteria? A. It should contest current knowledge in the area B. It should follow logical consistency C. It should be in its most parsimonious form D. It should be testable E. It should be compatible with current knowledge in the area Choose the correct answer from the options given below:

  1. A,B, C, D Only
  2. A, C, D, E Only
  3. B,C,D,E Only
  4. A, B, D, E Only
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Correct answer

C. B,C,D,E Only

The keyed response is option 3, “B,C,D,E Only”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 119 of 123Original Question No.: 21Asked in: June 2025 - 25 June 2025, 3-6 p.m.

an: a The study of body movements in communication is known as?

  1. Linguistics
  2. Haptics
  3. Pragmatics
  4. Kinesics
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Correct answer

D. Kinesics

The keyed response is option 4, “Kinesics”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 120 of 123Original Question No.: 36Asked in: June 2025 - 25 June 2025, 3-6 p.m.

Arrange the following in sequential order: A. Review existing research B. Develop hypothesis C. Determine appropriate methodology D. Analyze and interpret the results E. Collect relevant data Choose the correct answer from the options given below:

  1. A, B, C, E, D
  2. A, B, C, D, E
  3. B, A, C, D, E
  4. B, A, C, E, D
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Correct answer

A. A, B, C, E, D

Option 1 gives the keyed pairing or order: A, B, C, E, D. Reconstruct the dates or associations in research foundations and design before comparing the four sequences.

Question 121 of 123Original Question No.: 58Asked in: June 2025 - 25 June 2025, 3-6 p.m.

23. "Go Red for Women' in the US was an awareness campaign for:

  1. Safety for women
  2. Women empowerment
  3. Beauty contest campaign
  4. Heart disease in women
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Correct answer

D. Heart disease in women

The keyed response is option 4, “Heart disease in women”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 122 of 123Original Question No.: 73Asked in: June 2025 - 25 June 2025, 3-6 p.m.

The study of different groups of people at different times from the same population is called:

  1. Case studies
  2. Cohort analysis
  3. Panel studies
  4. Trend studies
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Correct answer

D. Trend studies

The keyed response is option 4, “Trend studies”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

Question 123 of 123Original Question No.: 86Asked in: June 2025 - 25 June 2025, 3-6 p.m.

Ad d a GET IT ON Q136 Write in sequential order the phases in the development of mass media research as postulated by ‘Wimmer and Dominick: A. The medium B. Effects of the medium C. How the medium can be improved D. Uses and users of the medium Choose the correct answer from the options given below:

  1. B,A,C,D
  2. .A; B,C, D
  3. .€,D, By A:
  4. A4,D,B,C
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Correct answer

D. A4,D,B,C

The keyed response is option 4, “A4,D,B,C”. It directly fits the factual or conceptual cue in this research foundations and design question; use the other choices as contrast points during revision.

References

  1. Question papers and answer keys: UGC NET Mass Communication and Journalism — December 2006 Paper II; June 2006 Paper II; December 2007 Paper II; June 2007 Paper II; June 2008 Paper II; December 2009 Paper II; June 2009 Paper II; June 2010 Paper II; December 2011 Paper II; June 2011 Paper II; December 2012 Paper III; June 2012 Paper III; December 2013 Paper III; June 2013 Paper III; September 2013 Paper II; December 2014 Paper III; June 2014 Paper III; December 2015 Paper III; June 2015 Paper III; July 2016 Paper III; September 2016 Paper III; January 2017 Paper III; November 2017 Paper III; July 2018 Paper II; June 2020 cycle - 24 September 2020, Shift II; December 2022 cycle - 3 March 2023, Shift I; December 2023 - 13 December 2023, Shift II; June 2024 - 3 September 2024, Shift II; June 2025 - 25 June 2025, 3-6 p.m..
  2. Wimmer, Roger D., and Joseph R. Dominick. Mass Media Research: An Introduction. 9th ed.
  3. Jensen, Klaus Bruhn, and Nicholas W. Jankowski, editors. A Handbook of Qualitative Methodologies for Mass Communication Research.
  4. Perry, David K. Theory and Research in Mass Communication: Contexts and Consequences.
  5. University Grants Commission. UGC NET syllabus listing, Subject Code 63: Mass Communication and Journalism.