Methods and data collection

An important principle of ethnographic research is:

1. applicability
2. holism
3. discovery
4. levels of measurement

Match List-I (Concept in Research) with List-II (Type of research or procedure). List – I List – II (Concept in Research) (Type of Research or Procedure) (i) Text (a) Quota Sampling (ii) Unit of Analysis (b) Survey Research (iii) Matrix (c) Historical Research (iv) Schedule (d) Content Analysis Code: (a) (b) (c) (d)

1. (iii) (iv) (i) (ii)
2. (iv) (i) (ii) (iii)
3. (ii) (iii) (iv) (i)
4. (i) (ii) (iii) (iv)

Match the List-I (Concepts in Research) with List-II (when applied). List – I List – II (Concepts in Research) (When applied) (i) Pilot-test (a) After programme is completed (ii) Pre-test (b) Programme when in making (iii) Post-test (c) Schedule/Questionnaire (Instruments) (iv) Process-test (d) Programme in a restricted context Code: (a) (b) (c) (d)

1. (iii) (iv) (i) (ii)
2. (iv) (ii) (iii) (i)
3. (iii) (iv) (ii) (i)
4. (iii) (i) (iv) (ii)

Match List – I with List – II: List – I List – II (a) Content Analysis (i) Same sample studied for long time (b) Simple Random Sampling (ii) Looking at the same problem from qualitative and quantitative methods (c) Triangulation (iii) Unit of analysis (d) Longitudinal research (iv) Survey Design Codes: (a) (b) (c) (d)

1. (ii) (i) (iii) (iv)
2. (iv) (ii) (i) (iii)
3. (iii) (iv) (ii) (i)
4. (i) (iii) (iv) (ii)

A combination of document analysis, observation and interviews are applied usefully in

1. survey research
2. field experiment
3. case study
4. content analysis

Discourse analysis considers all human communication as a

1. content
2. starting point
3. narrative
4. contemplation

Research done after the event is known as

1. Ex Post Facto
2. Pre Test, Post Test
3. Solomon Four Group Design
4. Focus Group

Assertion (A): After the failure of quantitative research methods to investigate the social problems, the communication scholars are now turning to qualitative methods such as ‘participant observation’. Reason (R): The methods are not responsible for failure, it is the shallow knowledge of the scholars that is responsible for the dismal performance of communication research. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Focus group interviews demand the presence of a

1. Moderator
2. Stenographer
3. Commentator
4. Listener

Discourse analysis is the analysis of a text through the identification of

1. repetitiveness
2. opinions
3. language
4. objects

Data point means a/an

1. decimal point
2. probable point
3. identifier
4. observation

Categories in content analysis should display the property of

1. limitation
2. abstraction
3. exhaustivity
4. conflict

According to Kerlinger content analysis is:

1. Unsystematic
2. Biased
3. Manipulative
4. Quantitative

Which of the following do NOT require the application of confidentiality in media research? A. Private information given by participants. B. Health information of participants. C. Observation in public places. D. Activities in public. E. Information in public records. F, Promised anonymity. Choose the correct answer from the options given below:

1. A, B and C only
2. B, C and E only
3. C, D and E only
4. D, E and F only

In which approach hypothesis or theory not applied?

1. Narrative Analysis
2. Discourse Analysis
3. Ground theory
4. None of these

Content Analysis is A. Study of how the mass media create their content B. Study why mass media do so C. Any statistical description of media content D. Study of meaning of a message E. Management of content material Choose the most appropriate answer from the options given below:

1. A, B, D only
2. A, C, E only
3. A, B, C only
4. A, C, D only (4) 1 (2) 2

Which type of research a necessarily involves the collection of data at different points of time?

1. Longitudinal Research
2. Cross sectional Research
3. Focus Group Discussion
4. Discourse Analysis