Media ownership, economics and organisation

A draft bill to diffuse the monopoly ownership of newspapers in India was initiated during the prime ministership of:

1. Jawahar Lal Nehru
2. Guljari Lal Nanda
3. Indira Gandhi
4. Morarji Desai

In mass media space selling means:

1. Allocation of space to different departments of the media organisation in its office
2. Buying and selling space for the building of a media organisation
3. Selling time units for radio and TV and print space in print media
4. Marketing parking lots for satellites in the space

Assertion (A): Most media persons comply with the policies of respective media organisations. Reason (R): Because they fear institutional authority and sanctions.

1. Both (A) and (R) are true
2. Both (A) and (R) are true, but (R) is not the correct explanation
3. (A) is true, but (R) is false
4. (A) is false, but (R) is true

Identify the correct order of the basic elements of media as studied in most media courses.

1. Technology, reception, production, context, text
2. Reception, production, technology, context, text
3. Text, production, context, reception, technology
4. Production, technology, text, context, reception

Global electronic media are collectively described as:

1. mediascape
2. media monopoly
3. media culture
4. media iceberg

Assertion (A): The media have obligations to society, and media ownership is a public trust. News media should be truthful, accurate and objective. They should provide a forum for ideas and should be free but self-regulated. Reason (R): Codes of ethics, professional standards and intervention of the society may unlikely to ensure media obligation and fairness.

1. Both (A) and (R) are true
2. Both (A) and (R) are true, but (R) is not the correct explanation
3. (A) is true, but (R) is false
4. (A) is false, but (R) is true

Assertion (A): There is a rapidly extending global communication infrastructure, as well as a network of interconnected ownership and management of communication business. Under current conditions, the internationalization of politics and of trade and commerce supports and is stimulated by communication globalization. Reason (R): The effect of such changes may not be experienced directly in respect of culture and have a weak effect on international political and economic relations.

1. Both (A) and (R) are true
2. Both (A) and (R) are true, but (R) is not the correct explanation
3. (A) is true, but (R) is false
4. (A) is false, but (R) is true

CNN-IBN’s editor-in-chief says

1. Ratings govern all programmes
2. Ratings matter only rarely
3. Cannot be obsessed about ratings on a day-to-day basis
4. Ratings are not needed at all

The DSNG technology is widely used in

1. producing serials
2. live coverage of events
3. studio productions
4. reality shows

The circulation of the newspapers and periodicals are calculated by the A.B.C. on the basis of

1. National Readership Survey
2. Survey Conducted by Newspaper Management
3. Spot Study Conducted by the A.B.C. Staff
4. Study conducted by Information and Broadcasting Ministry

When media companies are owned by non-media business houses, it is called

1. Chain ownership
2. Joint Stock ownership
3. Conglomerate media ownership
4. Business ownership

Assertion (A): There is a decline in the popularity of the old media as new media penetrates the society. Reason (R): Because the ownership of new media is not centered on one person or one organization.

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

The possible harmful effects of mediated communication always leads to

1. Production glut
2. Ad attention
3. Economic concerns
4. Moral panics

The process of working on sound after studio production is known as

1. Audio fade
2. RCA
3. Audio boost
4. Audio Sweetening

Assertion (A): Development means equal access to products, services and opportunities on purely economic terms. Reason (R): Bits and watts increase mass production and consumption, resulting in modernized poverty. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanationof(A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Assertion (A): Visual narratives have made the media communication primitive and tribal. Reason (R): New media technology has made the designer production of media contents cheap and effective involving individual idioms. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

The term used for the co-existence of private sector with public sector in broadcasting is

1. Duopoly
2. Oligopoly
3. Monopoly
4. Triopoly

Assertion (A): Cross-media ownership in India is a reflection of global trend in the media industry. Reason (R): The Indian government is unable to withstand the pressure from multinational companies to legislate against media monopoly. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

People and media organisations that move products from producers to consumers are called

1. sellers
2. conduits
3. suppliers
4. channels

Mechanical reproduction in communication leads to __________.

1. denotation
2. connotation
3. notation
4. selection

The four basic inks to a full range colours found in four colour printing are identified as:

1. range colours
2. premium colours
3. process colours
4. production colours

If some media houses have controlling shares in non-media companies, it is known as

1. Horizontal ownership
2. Cross-media ownership
3. Vertical ownership
4. Conglomerate media ownership

Free market processes, it is argued, have given rise to _____ ownership of newspapers.

1. trust
2. plutocratic
3. co-operative
4. idealistic

Assertion (A): The cross-media ownership has brought a new dimension to the business media management in India. Reason (R): The advertising outlay of corporate houses and the governments has made cross-media ownership highly viable in the country. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Communication is also defined as the symbolic production of _____.

1. Conviction
2. Tradition
3. Morality
4. Reality

The direct mechanical reproduction of behaviour is known as

1. Imitation
2. Cognition
3. Impact
4. Stimulus

Assertion (A): Media outlets provide preferential treatment to corporate houses in their news production. Reason (R): The internalisation of values is done through institutional practices by promoting self-regulation. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Assertion (A): The early analysis of media treatment of women amounted to their ‘symbolic annihilation’. Reason (R): Because of power structures, women were systematically sub-ordinated and in knowledge production, women are objects instead of active subjects. Codes:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Identify the emerging trend in news production in the wake of media market orientation.

1. Dumbing-down of news
2. Serious political discussion
3. Academic analysis
4. Mind-broadening information

When an operating model of communication represents some aspect of reality, it represents:

1. Stimulation
2. Stagnation
3. Simulation
4. Stratification

Assertion (A): Market based media ownership aims to create an informed citizenry. Reason (R): Such an architecture of media system delivers enormous amounts of news on public affairs. Code:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

One of the emancipatory uses of media is:

1. Collective production
2. Centrally-controlled programmes
3. Depoliticisation
4. Production by specialists

A major recommendation of the Mac Bride Commission was:

1. Centralisation of media ownership
2. Restriction on technology transfer
3. Democratisation of media
4. Higher tariff for telecommunication

When a media house buys other companies related to its core business it is called:

1. Horizontal integration
2. Vertical integration
3. Lateral integration
4. Collateral integration

Assertion (A): In media management, operating skills and maintenance skills are one and the same. Reason (R): Technological developments in both hardware and software of media production have caused changes. Code:

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Given below are two statements, one is labelled as Assertion A and other one labelled as Reason R Assertion A: Media oligopoly is a reality of the twenty-first century. Reason R: Technology induced hybridization of analogue and digital media is consolidated into the control of a very few rich and powerful owners across the globe. In light of the above statements, choose the correct answer from the options given below

1. Both A and R are true and R is the correct explanation of A
2. Both A and R are true but R is NOT the correct explanation of A
3. A is true but R is false
4. A is false but R is true

What are the types of Intra-Media competition? A. Perfect Competition B. Holistic Competition C. Oligopoly D. Monopoly E_ Holypoly Choose the correct answer from the options given below

1. A,B and C only
2. A, C and D only
3. B, C and D only
4. C, DandE only

What are the major elements of Radio Production? A. Sound effect B. Script C. Voice D. Voice Mixer E. Announcer Choose the most appropriate answer from the option given below

1. A,B and C Only
2. A, C and E Only
3. B, E and D Only
4. E,B andC Only

What can be the indicators to measure economic development in a country? A. Gross National Production B. Women Empowerment C. Gross Enrollment in Education D. Per capita income E. Economic Well being Choose the most appropriate answer from the option given below

1. B, D and E Only
2. C, D and E Only
3. A, D and E Only
4. C,BandA Only

In the SCP model used in the study of Media Economics, what does ‘P' stand for?

1. Product
2. Place
3. Performance
4. Price

Arrange the following Films and TV shows produced by Walt Disney studio in ascending order according to the year of first release. (A) Cinderalla (B) The Mickey Mouse Club (C) The Jungle Book (D) Snow white and Seven Dwarfs (E) Mary Poppins Choose the correct answer from the options given below:

1. (A), (D), (E), (B), (C)
2. (B), (A), (C), (E), (D)
3. (D), (A), (B), (E), (C)
4. (B), (C), (A), (E), (D)

Match the LIST-I with LIST-I LIST-I LIST-I Media Ownership A.| Fox News I. | Walt Disney Company B.| Newline Cinema IL. | Warner Brothers C.} Viacom IIl.} Rupert Murdoch D.| ABC IV. | Paramount Pictures Choose the correct answer from the options given below:

1. A-IV, B-IIl, C-I, D-II
2. A-IIl, B-II, C-IV, D-I
3. A-I, B-II, C-IV, D-III
4. A-II, B-I, C-IIl, D-IV