Media Management and Production

Management, finance and personnel

11 Previous Year Questions from 2008–2023 · answers and explanations included

Visual recall · Management cycle

Planorganiseleadcontrol

Year-frequency chart

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313
114
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223
Previous Year Question practice

Questions, answers & explanations

Open each answer after attempting the question.

11 of 11 questions
Question 1 of 11Original Question No.: 46Asked in: June 2008 Paper II

In the example given above the PR officials of the company sought help from the about:

  1. Student activities
  2. School finances
  3. Requirements in the class room
  4. Telephone facilities in the school
Show answer & explanation
Correct answer

C. Requirements in the class room

The keyed response is option 3, “Requirements in the class room”. It directly fits the factual or conceptual cue in this management, finance and personnel question; use the other choices as contrast points during revision.

Question 2 of 11Original Question No.: 47Asked in: June 2008 Paper II

Based upon the above passage what is not included in the list of corporate resources:

  1. Past experience of the target group
  2. Talent of the workers
  3. Infrastructure available
  4. Budget available
Show answer & explanation
Correct answer

A. Past experience of the target group

The keyed response is option 1, “Past experience of the target group”. It directly fits the factual or conceptual cue in this management, finance and personnel question; use the other choices as contrast points during revision.

Question 3 of 11Original Question No.: 55Asked in: December 2013 Paper III

Assertion (A): The Indian media houses have lost their mission and vision relevant to a developing democracy. Reason (R): The media managers are of present generation and lack a sense of social responsibility, as their main motto is to make profits.

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

B. Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Option 2 states the keyed relationship between the assertion and reason: Both (A) and (R) are true, but (R) is not the correct explanation of (A).. Check each statement first, then test whether the reason actually explains the assertion.

Question 4 of 11Original Question No.: 55Asked in: June 2013 Paper III

Assertion (A): The communitarian strategy of development involves communication, peace, democracy and real development. Reason (R): Because it is opposed to market forces and mechanisms aimed a corporate profits. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

A. Both (A) and (R) are true.

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 5 of 11Original Question No.: 15Asked in: September 2013 Paper II

The ownership of a newspaper press is administered by the general law of

  1. labour
  2. finance
  3. production
  4. property
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Correct answer

D. property

The keyed response is option 4, “property”. It directly fits the factual or conceptual cue in this management, finance and personnel question; use the other choices as contrast points during revision.

Question 6 of 11Original Question No.: 54Asked in: June 2014 Paper III

Assertion (A): Democracy in India is in peril because of mass media. Reason (R): With too many regional satraps controlling regional media, naturally regional issues dominate regional media. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

D. (A) is false, but (R) is true.

Option 4 states the keyed relationship between the assertion and reason: (A) is false, but (R) is true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 7 of 11Original Question No.: 16Asked in: December 2015 Paper III

A television programme becomes a text when it activates __________.

  1. profit motivates
  2. meanings
  3. producers
  4. channels
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Correct answer

B. meanings

The keyed response is option 2, “meanings”. It directly fits the factual or conceptual cue in this management, finance and personnel question; use the other choices as contrast points during revision.

Question 8 of 11Original Question No.: 37Asked in: July 2016 Paper III

The specific items in a TV programme budget are called

  1. essentials
  2. circular items
  3. line items
  4. recurring items
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Correct answer

D. recurring items

The keyed response is option 4, “recurring items”. It directly fits the factual or conceptual cue in this management, finance and personnel question; use the other choices as contrast points during revision.

Question 9 of 11Original Question No.: 60Asked in: July 2018 Paper II

According to Marshall McLuhan, telephone is a __________ medium.

  1. Cool
  2. Hot
  3. Non-profit
  4. Non-Plebian
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Correct answer

A. Cool

The keyed response is option 1, “Cool”. It directly fits the factual or conceptual cue in this management, finance and personnel question; use the other choices as contrast points during revision.

Question 10 of 11Original Question No.: 26Asked in: December 2023 - 13 December 2023, Shift II

What are the function of managers- Planning, organizing Coordination and controlling

  1. Function
  2. Commanding
  3. Skilling
  4. Dictatorship
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Correct answer

B. Commanding

The keyed response is option 2, “Commanding”. It directly fits the factual or conceptual cue in this management, finance and personnel question; use the other choices as contrast points during revision.

Question 11 of 11Original Question No.: 33Asked in: December 2023 - 13 December 2023, Shift II

Which of the following is not a dimension of global cultural flow?

  1. Astroscapes
  2. Technoscapes
  3. Financescapes
  4. Mediascapes
Show answer & explanation
Correct answer

A. Astroscapes

The keyed response is option 1, “Astroscapes”. It directly fits the factual or conceptual cue in this management, finance and personnel question; use the other choices as contrast points during revision.

References

  1. Question papers and answer keys: UGC NET Mass Communication and Journalism — June 2008 Paper II; December 2013 Paper III; June 2013 Paper III; September 2013 Paper II; June 2014 Paper III; December 2015 Paper III; July 2016 Paper III; July 2018 Paper II; December 2023 - 13 December 2023, Shift II.
  2. Pringle, Peter K., and Michael F. Starr. Electronic Media Management. 5th ed.
  3. Vizjak, Andrej, and Max Ringlstetter, editors. Media Management: Leveraging Content for Profitable Growth.
  4. Alexander, Alison, et al., editors. Media Economics: Theory and Practice. 3rd ed.
  5. Thompson, Roy, and Christopher J. Bowen. Grammar of the Edit. 2nd ed.
  6. University Grants Commission. UGC NET syllabus listing, Subject Code 63: Mass Communication and Journalism.