Development thinkers and models

The evolutionary universals of development were identified by:

1. John L Woods
2. Walt Rostow
3. Wilbur Schramm
4. Talcott Parsons

The description of mass media as magic multipliers was given by:

1. Walter Lippmann
2. Denis McQuail
3. Daniel Lerner
4. Everette Dennis

Match List I (Book) with List II (Author): List I List II (Book) (Author) (i) Warrior of the Fourth Estate (a) Bill Gates (ii) Future Shock (b) B.G. Verghese (iii) The Road Ahead (c) Daniel Lerner (iv) The Passing of the Traditional (d) Alvin Toffler Society Codes: (a) (b) (c) (d)

1. (iii) (iv) (i) (ii)
2. (ii) (i) (iv) (iii)
3. (iii) (i) (iv) (ii)
4. (iv) (iii) (ii) (i)

Identify the association that is correct:

1. Daniel lerner - Cultivation
2. Wilbur schramm - Diffusion of Innovation
3. Elihu Katz - Grammatolozy
4. Antonio Gramci - Hegemony

Indentify the author who has defined development communication as leapfrogging centuries of under development:

1. Nora quebral
2. Wilbur schramm
3. Daniel herner
4. Everette M Rogers.

The correct sequence of adopters of innovation is:

1. Innovaters — Early Adopters — Laggards — Early Majority — Late Majority
2. Laggards — Innovaters — Early Majority — Late Majority — Early Adopters
3. Innovaters — Early Adopters — Early Majority Late Majority — Laggards.
4. Early Adopters — Innovaters — Early Majority — Late Majority — Laggards.

Assertion (A): Empathy is an important factor in modernisation of traditional societies. Reason (R): Since modernisation is westernisation, mediated development depends on individual empathy in the process.

1. Both (A) and (R) are true.
2. Both (A) and (R) are true, but (R) is not the correct explanation.
3. (A) is true, but (R) is false.
4. (A) is false, but (R) is true.

Who among the following theorists was the first to identify women as primary agents of social change?

1. David McLellend
2. Everett Rogers
3. Everett Hagen
4. Talcot Parsons

Identify the one who is not considered as one of the founders of the discipline of Communication.

1. Harold Lasswell
2. Kurt Lewin
3. Everett Rogers
4. Karl Hoveland

E.M. Rogers, in his theoretical advocacy of diffusion of innovation, introduced the concept of

1. developmental symbolism
2. technocracy
3. cosmopoliteness
4. social interactionism

The metaphor of a wired universe interlinked by a network of computers was popularised by

1. Al Gore
2. Wilbur Schramm
3. Jacobson
4. George Gerbner

The multiplicity model of developmental communication was advocated by

1. Jan Servaes
2. Lucien Pye
3. Shirley White
4. Bella Mody

For Daniel Lerner, exposure to media would energise the process of ________ for development.

1. sensitivity
2. anxiety
3. sympathy
4. empathy

Match List – I with List – II: List – I (Theorist) List – II (Theory) a. Daniel Lerner 1. Primary vs. Secondary social attachment b. Ferdinand Toennies 2. Urban vs. Rural society c. Mahatma Gandhi 3. Gemeinschaft vs. Geselschaft d. C.H. Cooley 4. Traditional vs. Modern society Codes: a b c d

1. 3 1 2 4
2. 1 2 3 4
3. 4 2 1 3
4. 4 3 2 1

The book, ‘Men, Media and Messages’ was written by

1. Wilbur Schramm
2. Melvin DeFleur
3. William Hachten
4. Everett Hagan

Admass in an ad campaign is for

1. Target audience
2. Potential retailers
3. Laggards
4. Pedestrians

The Diffusion of Innovation Theory recognises non-adopters of innovations as __________.

1. majority
2. minority
3. late adopters
4. laggards

Identify the correct chronological order of the following communication scholars.

1. Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam Chomsky
2. Noam Chomsky, Wilbur Schramm, Bernard Berelson, Donald Shaw
3. Donald Shaw, Noam Chomsky, Bernard Berelson, Wilbur Schramm
4. Wilbur Schramm, Donald Shaw, Noam Chomsky, Bernard Berelson

Match the following: Set-I Set-II (Concept/Model) (Author/s) (a) Diffusion of innovation (i) Daniel Lerner (b) Change agent (ii) Robert McNamara (c) Modernising variables (iii) Ryan and Gross (d) Integrated rural development (iv) E.M. Rogers Codes: (a) (b) (c) (d)

1. (iii) (iv) (i) (ii)
2. (ii) (iii) (iv) (i)
3. (i) (ii) (iii) (iv)
4. (iv) (i) (ii) (iii)

Paulo Freire’s theory of dialogical communication is based on

1. Group Communication
2. Intra-personal Communication
3. Mediated Communication
4. Language of Communication

In development communication, a constant exposure to media images would bring about “a revolution of rising expectations.” Who advocated this concept?

1. Lucian Pye
2. Walt Rostow
3. Wilbur Schramm
4. Daniel Lerner

In Daniel Lerner's model of social development, what two functions does mass media perform that are conducive to modernization?

1. Mass media spreads literacy and socialisation
2. Mass media aids the formation of markets and cause societal change
3. Mass media advocates and supports modernisation
4. Mass media disrupts and distorts traditional ideas in society

Arrange the following books as per the correct chronological order of their publication A. The Achieving Society B. Mass Media and National Development C. The Process of Economic Growth D. The Passing of Traditional Society Choose the correct answer from the options given below

1. C,D, A,B
2. D,B,C,A
3. A,C, B,D
4. 8,C,A,D

The book "Diffusion of Innovation" presents the concept of innovation and argues: A. 34% people have the ability to face risks. B. Innovation means a new idea, behaviour or an object. C. Will power to acquire innovation depends on one's ability. D. 50% people have information through inter-personal communication E. 34% people are laggards Choose the most appropriate answer from the options given below:

1. A, C and D only
2. B, C and D only
3. B, D and E only
4. A, B and E only

Match List I with List II LIST I (Books) LIST II (Author) A. {Handbook of Public Relations IL {Mark Tully B. |The Heart of India II. [Daniel Learner C. [India Then and Now IIL. [Philip Lessely D. [The Passing of Traditional Society IV. Veer Sanghvi Choose the correct answer from the options given below:

1. A-II, B-IV, C-I, D-II
2. A-II, B-IV, C-I, D-III
3. A-II, B-I, C-III, D-IV
4. A-III, B-I, C-IV, D-II

F 4 A. Which of the following element must be present for libel to be actionable? A. The defamatory material much be communicated to a third party B. There must be communication of a false statement C. A plaintiff is identified by name or otherwise D. A plaintiff's reputation was hurt E. The defamatory statement was published with negligence Choose the correct answer from the options given below:

1. B, C, D, E Only
2. A, B, C, D, E Only
3. A, C, D, E Only
4. A, C, D Only

@.59 Which of the following is the key principle of development communication, as emphasized by Paulo Freire?

1. Top-down transmission of information
2. Bottom-up participation and empowerment
3. Focus on individual behavior change
4. Use of persuasive message to influence behavior

2 F = A According to the five stage model of Diffusion of Innovation, the fourth stage is:

1. Interest
2. Trial
3. Evaluation
4. Adoption

Match the LIST with LIST LIST-I LIST-I Scholars Works A.| Richard Hoggart I. | The Practice of Everyday Life B.| John Tomlinson IL The Presentation of Self in Everyday Life C.| Michelde Creteau III.| Media Modernization D.| Erving Goffman IV.| The Uses of Literacy Choose the correct answer from the options given below:

1. A-II, B-I, C-IV, D-III
2. A-IV, B-III, C-I, D-II
3. A-III, B-IV, C-II, D-I
4. A-I, B-II, C-III, D-IV

r Aa, Identify the correct statements from the following: A. Mass Media are also called Magic Multipliers. B. The term ‘yellow journalism' was coined to describe the rivalry between two television networks. C. The Voice of America is a private funded broadcasting system launched in 1938. D. Al-Jazeera is based in Qatar and was launched in 1996. E. National Broadcasting Company (NBC) in the US was founded in 1926. Choose the most appropriate answer from the options given below:

1. A, B, C Only
2. B, C, D Only
3. A, D, E Only
4. C, D, E Only

' Sue The concept of ‘Sleeper effect' in communication was developed by:

1. Carl Hovland
2. James E. Grunig
3. David Michaelson
4. Wilbur Schramm