Memory tip
Do not equate economic growth alone with development.
Linked concepts
Year-frequency chart
Questions, answers & explanations
Open each answer after attempting the question.
The developmental model proposed by Nair and White is:
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A. knowledge sharing
The keyed response is option 1, “knowledge sharing”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
The problem - solving model of development communication was suggested by:
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C. R. G. Havelock
The keyed response is option 3, “R. G. Havelock”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
The concept of positivism is found in:
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C. intercultural communication
The keyed response is option 3, “intercultural communication”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
The under-developed, newly independent countries forced to seek technological, training and other support from former Colonizers can be characterised as
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B. North-South relations
The keyed response is option 2, “North-South relations”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
Assertion (A): The dominant paradigm of development appeared to provide a clear-cut blue print for the quick development of third world countries. Reason (R): The paradigm emphasised a non-linear and participatory mediated communication for this purpose.
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B. Both (A) and (R) are true, but (R) is not the correct explanation.
Option 2 states the keyed relationship between the assertion and reason: Both (A) and (R) are true, but (R) is not the correct explanation.. Check each statement first, then test whether the reason actually explains the assertion.
Match the following: List – I (Concept) List – II (Description) (a) Practicus (i) Documented limited effects (b) Academicus (ii) Persuasive, moderate (c) Empiricus (iii) Mass society theorists (d) Dominant paradigm (iv) Media industry advocacy Code: (a) (b) (c) (d)
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B. (ii) (iii) (iv) (i)
Option 2 gives the keyed pairing or order: (ii) (iii) (iv) (i). Reconstruct the dates or associations in development paradigms and indicators before comparing the four sequences.
Assertion (A): Communication for development is possible by development of communication only. Reason (R): Because media is a substitute for social action.
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B. Both (A) and (R) are true.
Option 2 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.
Which of the following does not form a part of Development Communication?
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B. Sensational reporting
The keyed response is option 2, “Sensational reporting”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
Assertion (A): Television can be the best effective media of communication for rural development. Reason (R): As it provides the visual content too.
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C. (A) is incorrect, (R) is correct.
Option 3 states the keyed relationship between the assertion and reason: (A) is incorrect, (R) is correct.. Check each statement first, then test whether the reason actually explains the assertion.
Majid Tehranian has spoken of development becoming a/an
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C. ism
The keyed response is option 3, “ism”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
Identify the correct chronological order of the following books:
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A. Mass media and National Development; The Political Economy of Growth; Communication for development: One World, Multiple Cultures; The Internet Galaxy
Option 1 gives the keyed pairing or order: Mass media and National Development; The Political Economy of Growth; Communication for development: One World, Multiple Cultures; The Internet Galaxy. Reconstruct the dates or associations in development paradigms and indicators before comparing the four sequences.
Assertion (A): Proper and effective use of ICT can change the face of rural development in India. Reason (R): Projects like e-seva and Bhoomi were responsible for the success of rural initiatives as they provided e- literacy kits to kids in these States of Andhra Pradesh and Karnataka.
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C. (A) is true, but (R) is false.
Option 3 states the keyed relationship between the assertion and reason: (A) is true, but (R) is false.. Check each statement first, then test whether the reason actually explains the assertion.
The term, development support communication was advocated by
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C. Erskine Childers
The keyed response is option 3, “Erskine Childers”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
One way news flow leads to
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C. Cultural Imperialism
The keyed response is option 3, “Cultural Imperialism”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
Assertion (A): The concept of development communication has failed to take-off in India. Reason (R): Lack of professional approach and the people’s passion for entertainment, not development, are responsible for the situation.
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B. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
Option 2 states the keyed relationship between the assertion and reason: Both (A) and (R) are true, but (R) is not the correct explanation of (A).. Check each statement first, then test whether the reason actually explains the assertion.
Find out the correct sequence of the following developmental models:
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D. Dominant Paradigm, Dependista, Integrated Rural Development, Participatory
Option 4 gives the keyed pairing or order: Dominant Paradigm, Dependista, Integrated Rural Development, Participatory. Reconstruct the dates or associations in development paradigms and indicators before comparing the four sequences.
For communicators, epistemology is concerned with the theories of
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A. Knowledge
The keyed response is option 1, “Knowledge”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
The perspective of pluralistic model of development is
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C. empowerment
The keyed response is option 3, “empowerment”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
F. Rozario-Braid defined development communication as
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D. Management process
The keyed response is option 4, “Management process”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
Assertion (A): Theories of social change emphasize that individual must change to bring in positive change in society. Reason (R): In traditional societies, individual change depends on various factors and traditional values influence the individual. Codes:
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A. Both (A) and (R) are true.
Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.
Identify the correct sequence of the chronological development of the video format from the following:
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D. Umatic, Betacam, Hi 8, DVC
Option 4 gives the keyed pairing or order: Umatic, Betacam, Hi 8, DVC. Reconstruct the dates or associations in development paradigms and indicators before comparing the four sequences.
What is the overall prediction of the passage about the future direction and speed of the development of communication?
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A. It is to develop more rapidly
The keyed response is option 1, “It is to develop more rapidly”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
The organic model of development demands the beneficiaries to be
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B. Active participants
The keyed response is option 2, “Active participants”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
‘Development is a cruel choice’ is the statement made by
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C. Denis Goulet
The keyed response is option 3, “Denis Goulet”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
Match List – I with List – II: List – I (Film) List – II (Director) a. Pyaasa 1. K. Asif b. Mughal-e-Azam 2. Gurudutt c. Umrao Jaan 3. Bimal Roy d. Do Bigha Zamin 4. Muzaffar Ali Codes: a b c d
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A. 2 1 4 3
Option 1 gives the keyed pairing or order: 2 1 4 3. Reconstruct the dates or associations in development paradigms and indicators before comparing the four sequences.
The Human Development Index was created by:
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C. Amartya Sen and Mehbub-ul-Haq.
The keyed response is option 3, “Amartya Sen and Mehbub-ul-Haq.”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
Identify the person who defined development communication for the first time in 1970s.
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C. Nora C. Quebral
The keyed response is option 3, “Nora C. Quebral”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
The concept of development emanated directly from theories of:
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D. social evolution
The keyed response is option 4, “social evolution”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
The communication component of the dependency paradigm is most often referred to as
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D. cultural imperialism
The keyed response is option 4, “cultural imperialism”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
Match the following: List – I (Author) List – II (Book) a. David McClelland i. On the Theory of Social Change b. Walt Rostow ii. The Achieving Society c. Everett Hagan iii. Small is Beautiful d. E.F. Schumacher iv. Stages of Economic Growth Codes: a b c d
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D. ii iv i iii
Option 4 gives the keyed pairing or order: ii iv i iii. Reconstruct the dates or associations in development paradigms and indicators before comparing the four sequences.
Robert Merton advocated for the development of
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B. Middle range theories
The keyed response is option 2, “Middle range theories”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
The concept of development indicators became popular because of normative theories of
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D. Social change
The keyed response is option 4, “Social change”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
Identify the correct sequence of the following concepts in development communication:
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D. Dominant Paradigm, Diffusion of Innovations, Organic Development, Communication Approach.
Option 4 gives the keyed pairing or order: Dominant Paradigm, Diffusion of Innovations, Organic Development, Communication Approach.. Reconstruct the dates or associations in development paradigms and indicators before comparing the four sequences.
The prevailing thought or theory of the time in a scientific discipline is identified as
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A. Dominant paradigm
The keyed response is option 1, “Dominant paradigm”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
‘Another Development’ also means
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C. sustainable development
The keyed response is option 3, “sustainable development”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
Communication for sustainable development is not
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C. neutral
The keyed response is option 3, “neutral”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
Personality Journalism is the other name for:
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D. Celebrity Journalism
The keyed response is option 4, “Celebrity Journalism”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
Communication for sustainable development focuses on:
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A. Transformative learning
The keyed response is option 1, “Transformative learning”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
Identify correct sequence of trends:
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C. Public broadcasting services, Programme format developments, MTV generation, Cable TV.
Option 3 gives the keyed pairing or order: Public broadcasting services, Programme format developments, MTV generation, Cable TV.. Reconstruct the dates or associations in development paradigms and indicators before comparing the four sequences.
Social change training model in developmental communication has its origins from the following: A. Western social psychology B. Asian theories of communication C. The Chinese model of socialism D. Latin American educational communication Choose the correct answer from the options given below:
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D. A and D only
The keyed response is option 4, “A and D only”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
The dominant paradigm of development was criticized for A. It was pro-west B. It was ethnocentric C. Cultural imperialism D. Focus on agriculture E. Non-industrial development Choose the correct answer from the options given below:
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B. A, B and C only
The keyed response is option 2, “A, B and C only”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
Identify the logical sequence of developmental phases: A. Assessing actions B. Planning procedure C. Identifying problems D. Goal setting Choose the correct answer from the options given below
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B. C,D,B, A
Option 2 gives the keyed pairing or order: C,D,B, A. Reconstruct the dates or associations in development paradigms and indicators before comparing the four sequences.
Given below are two statements, one is labelled as Assertion A and other one labelled as Reason R Assertion A: The Latin American view of developmental communication was not ‘being in the world', Reason R: Their concept of developmental communication introduced a high level of epistemology aimed at understanding social reality. In light of the above statements, choose the most appropriate answer from the options given below
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D. Ais not correct but R is correct
Option 4 states the keyed relationship between the assertion and reason: Ais not correct but R is correct. Check each statement first, then test whether the reason actually explains the assertion.
The global information society emphasizes on
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A. Expanding IT benefits to society
The keyed response is option 1, “Expanding IT benefits to society”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
What is the trend in new millennium?
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C. Admiring the benefits of ICT
The keyed response is option 3, “Admiring the benefits of ICT”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
"Resource Mobilization theory has been considered as a good starting point for the interpretation of utility and Impact of social media technologies in social movements". This statement is related to which of the following?
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C. Eltantvi and Veest
The keyed response is option 3, “Eltantvi and Veest”. It directly fits the factual or conceptual cue in this development paradigms and indicators question; use the other choices as contrast points during revision.
Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R Assertion A: TV has become an powerful instrument of social change in India. Reason R: TV has been approachable medium to mass public In the light of the above statements, choose the most appropriate answer from the options given below
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A. Both A and R are correct and R is the correct explanation A
Option 1 states the keyed relationship between the assertion and reason: Both A and R are correct and R is the correct explanation A. Check each statement first, then test whether the reason actually explains the assertion.
References
- Question papers and answer keys: UGC NET Mass Communication and Journalism — June 2006 Paper II; June 2007 Paper II; December 2009 Paper II; December 2010 Paper II; December 2011 Paper II; June 2011 Paper II; December 2012 Paper III; June 2012 Paper III; December 2013 Paper III; June 2013 Paper III; September 2013 Paper II; December 2014 Paper III; June 2014 Paper III; December 2015 Paper III; June 2015 Paper III; July 2016 Paper III; September 2016 Paper III; January 2017 Paper III; July 2018 Paper II; June 2020 cycle - 24 September 2020, Shift II; December 2022 cycle - 3 March 2023, Shift I; December 2023 - 13 December 2023, Shift II.
- Servaes, Jan, editor. Communication for Development and Social Change.
- University Grants Commission. UGC NET syllabus listing, Subject Code 63: Mass Communication and Journalism.