Introduction to Journalism and Mass Communication

Core concepts and media functions

336 Previous Year Questions from 2006–2025 · answers and explanations included

Visual recall · The mass-media function set

Surveillance→Correlation→Cultural transmission→Entertainment→Mobilisation

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Previous Year Question practice

Questions, answers & explanations

Open each answer after attempting the question.

336 of 336 questions
Question 1 of 336Original Question No.: 4Asked in: December 2006 Paper II

The US president who introduced the fire side chats with media persons was:

  1. Harry Truman
  2. Theodore Roosevelt
  3. Eisenhover
  4. Franklin Roosevelt
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Correct answer

D. Franklin Roosevelt

The keyed response is option 4, “Franklin Roosevelt”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 2 of 336Original Question No.: 14Asked in: December 2006 Paper II

A system of meaning in language is referred to as:

  1. Grammar
  2. Semantics
  3. Allegory
  4. Diction
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Correct answer

B. Semantics

The keyed response is option 2, “Semantics”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 3 of 336Original Question No.: 15Asked in: December 2006 Paper II

The sound pattern of communicative language is termed as:

  1. Notation
  2. Inter - diction
  3. Phonology
  4. Voice control
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Correct answer

C. Phonology

The keyed response is option 3, “Phonology”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 4 of 336Original Question No.: 23Asked in: December 2006 Paper II

The co-orientation approach in communication is popularly known as:

  1. Kite model
  2. Elite model
  3. Balance model
  4. Community model
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Correct answer

C. Balance model

The keyed response is option 3, “Balance model”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 5 of 336Original Question No.: 30Asked in: December 2006 Paper II

Assertion (A): Media help only to maintain the status quo in the society. Reason (R): Media are the subsystems of social, political and economic systems.

  1. Both (A) and (R) are true
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A)
  3. (A) is true, but (R) is false
  4. (A) is false, but (R) is true 12
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Correct answer

D. (A) is false, but (R) is true 12

Option 4 states the keyed relationship between the assertion and reason: (A) is false, but (R) is true 12. Check each statement first, then test whether the reason actually explains the assertion.

Question 6 of 336Original Question No.: 36Asked in: December 2006 Paper II

People use mass media for four main purposes. The correct sequence of listed functions (Blumler and Katz) are:

  1. Obtaining information, personal identification, social interaction, entertainment.
  2. Social interaction, obtaining information, entertainment, personal identification.
  3. Personal identification, social interaction, entertainment, obtaining information.
  4. Entertainment, obtaining information, personal identification, social interaction.
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Correct answer

A. Obtaining information, personal identification, social interaction, entertainment.

Option 1 gives the keyed pairing or order: Obtaining information, personal identification, social interaction, entertainment.. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 7 of 336Original Question No.: 37Asked in: December 2006 Paper II

The four basic effects that media produce in sequence are:

  1. Amplification, retrieval, displacement, conversion.
  2. Conversion, retrieval, amplification, displacement.
  3. Amplification, retrieval, displacement, conversion.
  4. Amplification, displacement, retrieval, conversion.
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Correct answer

A. Amplification, retrieval, displacement, conversion.

Option 1 gives the keyed pairing or order: Amplification, retrieval, displacement, conversion.. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 8 of 336Original Question No.: 43Asked in: December 2006 Paper II

Match the list I (concepts) with list II (authors): (a) Global village (i) Herbert Schiller (b) Cultural Imperialism (ii) Marshall McLuhan (c) Many voices one world (iii) Cees Hamelink (d) Cultural Autonomy (iv) Sean Macbride Code: (a) (b) (c) (d)

  1. (iii) (iv) (i) (ii)
  2. (i) (iii) (iv) (ii)
  3. (ii) (i) (iv) (iii)
  4. (ii) (iv) (i) (iii)
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Correct answer

C. (ii) (i) (iv) (iii)

Option 3 gives the keyed pairing or order: (ii) (i) (iv) (iii). Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 9 of 336Original Question No.: 44Asked in: December 2006 Paper II

Match the list I (Folk media) with list II (States): (a) Burrakatha (i) Karnataka (b) Tamasha (ii) Kerala (c) Yakshagana (iii) Andhra Pradesh (d) Kathakkali (iv) Maharashtra Code: (a) (b) (c) (d)

  1. (iii) (iv) (i) (ii)
  2. (iv) (i) (ii) (iii)
  3. (iii) (ii) (i) (iv)
  4. (i) (iii) (iv) (ii)
Show answer & explanation
Correct answer

A. (iii) (iv) (i) (ii)

Option 1 gives the keyed pairing or order: (iii) (iv) (i) (ii). Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 10 of 336Original Question No.: 1Asked in: June 2006 Paper II

The theory of spiral of silence is mainly related to: 3

  1. Propaganda
  2. Public Opinion
  3. Advertising
  4. Publicity
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Correct answer

B. Public Opinion

The keyed response is option 2, “Public Opinion”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 11 of 336Original Question No.: 3Asked in: June 2006 Paper II

Expression of Public opinion in mass media is generally referred to as

  1. mass effect
  2. mass culture
  3. Vox Populi
  4. massing opinions
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Correct answer

C. Vox Populi

The keyed response is option 3, “Vox Populi”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 12 of 336Original Question No.: 14Asked in: June 2006 Paper II

In communication, dispersal and fragmentation of society is considered a

  1. side effect
  2. centrifugal effect
  3. centripetal effect
  4. direct effect
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Correct answer

B. centrifugal effect

The keyed response is option 2, “centrifugal effect”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 13 of 336Original Question No.: 17Asked in: June 2006 Paper II

The mediaperson who has written the book ‘ The Island of Blood’ is:

  1. Barkha Dutt
  2. Malini parthasarathy
  3. Kalpana Sharma
  4. Anita Pratap
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Correct answer

D. Anita Pratap

The keyed response is option 4, “Anita Pratap”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 14 of 336Original Question No.: 22Asked in: June 2006 Paper II

The Illusion of spatial distance in a two dimensional medium is referred to as:

  1. balance
  2. perspective
  3. phase
  4. pitch
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Correct answer

B. perspective

The keyed response is option 2, “perspective”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 15 of 336Original Question No.: 26Asked in: June 2006 Paper II

Consider the following statements: Assertion (A): Communication is the basic survival need of human beings. Reason (R): Communication builds relationships.

  1. Both (A) and (R) are true
  2. Both (A) and and (R) are true but (R) is not the correct explanation
  3. (A) is true, but (R) is false
  4. (A) is false, but (R) is true
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Correct answer

B. Both (A) and and (R) are true but (R) is not the correct explanation

Option 2 states the keyed relationship between the assertion and reason: Both (A) and and (R) are true but (R) is not the correct explanation. Check each statement first, then test whether the reason actually explains the assertion.

Question 16 of 336Original Question No.: 36Asked in: June 2006 Paper II

Identify the sequence in which various media related commitees were set up.

  1. Chanda -Verghese - Kuldip Nayar - Paswan
  2. Verghese - Kuldip Nayar - Paswan - Chanda
  3. Chanda - Kuldip Nayar - Verghese - Paswan
  4. Paswan - Chanda - Kuldip Nayar - Verghese
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Correct answer

A. Chanda -Verghese - Kuldip Nayar - Paswan

Option 1 gives the keyed pairing or order: Chanda -Verghese - Kuldip Nayar - Paswan. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 17 of 336Original Question No.: 47Asked in: June 2006 Paper II

According to the passage, which of the following is an element of the emerging online media grammar? (I) Hypertext (II) Websites (III) Typography

  1. I only
  2. II Only
  3. I and II only
  4. II and III only
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Correct answer

D. II and III only

The keyed response is option 4, “II and III only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 18 of 336Original Question No.: 2Asked in: December 2007 Paper II

One of the long-term and indirect influences of mass communication is:

  1. traditionalisation
  2. socialisation
  3. contemporisation
  4. routinisation
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Correct answer

D. routinisation

The keyed response is option 4, “routinisation”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 19 of 336Original Question No.: 3Asked in: December 2007 Paper II

The outside world depicted by the media are consequences of:

  1. antecedent conditions
  2. classical conditions
  3. precedent conditions
  4. controlled conditions
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Correct answer

D. controlled conditions

Option 4 gives the keyed pairing or order: controlled conditions. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 20 of 336Original Question No.: 6Asked in: December 2007 Paper II

Length of communication is a barrier to:

  1. reception
  2. understanding
  3. acceptance
  4. transmission
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Correct answer

D. transmission

The keyed response is option 4, “transmission”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 21 of 336Original Question No.: 16Asked in: December 2007 Paper II

It is expected that news breeds:

  1. entertainment
  2. expectation
  3. learning
  4. news
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Correct answer

B. expectation

The keyed response is option 2, “expectation”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 22 of 336Original Question No.: 19Asked in: December 2007 Paper II

Libertarianism was born during:

  1. the Age of Conflict
  2. the Age of Reason
  3. the Age of Darkness
  4. the Age of Industrialisation
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Correct answer

D. the Age of Industrialisation

The keyed response is option 4, “the Age of Industrialisation”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 23 of 336Original Question No.: 30Asked in: December 2007 Paper II

Assertion (A): Communication has power value. Reason (R): Those who possess power of communication try to control and those who do not, try to acquire it.

  1. Both (A) and (R) are true
  2. Both (A) and (R) are true, but (R) is not the correct explanation
  3. (A) is true, but (R) is false
  4. (A) is false, but (R) is true
Show answer & explanation
Correct answer

A. Both (A) and (R) are true

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true. Check each statement first, then test whether the reason actually explains the assertion.

Question 24 of 336Original Question No.: 9Asked in: June 2007 Paper II

A reader who has close emotional bonds with a medium and reads it regularly is described as:

  1. main reader
  2. major reader
  3. star reader
  4. primary reader
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Correct answer

D. primary reader

The keyed response is option 4, “primary reader”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 25 of 336Original Question No.: 12Asked in: June 2007 Paper II

The theory of symbolic interactionism emphasises on:

  1. language and meanings
  2. symbols and signs
  3. human behaviour
  4. conventions and beliefs
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Correct answer

B. symbols and signs

The keyed response is option 2, “symbols and signs”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 26 of 336Original Question No.: 19Asked in: June 2007 Paper II

The history of authoritarian theory can be traced to:

  1. Aristotle
  2. Stuart Mill
  3. Adam Smith
  4. Plato
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Correct answer

D. Plato

The keyed response is option 4, “Plato”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 27 of 336Original Question No.: 25Asked in: June 2007 Paper II

In broadcast language, verbs are:

  1. short and active
  2. long and passive
  3. long and active
  4. short and passive Consider the following statements:
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Correct answer

A. short and active

The keyed response is option 1, “short and active”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 28 of 336Original Question No.: 26Asked in: June 2007 Paper II

Assertion (A): In print media, round - up leads have become popular these days. Reason (R): The reader wants encapsuled text for a quick glance.

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation.
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

A. Both (A) and (R) are true.

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 29 of 336Original Question No.: 36Asked in: June 2007 Paper II

Find out the correct sequence of four forms of power in society in relation to media:

  1. economic, political, coercive, symbolic
  2. political, symbolic, economic, coercive
  3. symbolic, coercive, political, economic
  4. coercive, symbolic, political, economic
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Correct answer

A. economic, political, coercive, symbolic

Option 1 gives the keyed pairing or order: economic, political, coercive, symbolic. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 30 of 336Original Question No.: 39Asked in: June 2007 Paper II

Identify the chronological order of the publications started by Mahatma Gandhi:

  1. Young India, Public Opinion, Harijan, Navjeevan
  2. Public Opinion, Young India, Navjeevan, Harijan
  3. Public Opinion, Navjeevan, Young India, Harijan
  4. Harijan, Young India, Public Opinion, Navjeevan
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Correct answer

B. Public Opinion, Young India, Navjeevan, Harijan

Option 2 gives the keyed pairing or order: Public Opinion, Young India, Navjeevan, Harijan. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 31 of 336Original Question No.: 8Asked in: June 2008 Paper II

In the contest of communication congruity refers to:

  1. Truth
  2. Agreement
  3. False
  4. Imbalance
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Correct answer

B. Agreement

The keyed response is option 2, “Agreement”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 32 of 336Original Question No.: 9Asked in: June 2008 Paper II

Selectivity theories emphasize on:

  1. Message
  2. Source
  3. Channel
  4. Entropy
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Correct answer

A. Message

The keyed response is option 1, “Message”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 33 of 336Original Question No.: 17Asked in: June 2008 Paper II

The assumption that individuals create meanings have intentions and make real choices is:

  1. Ariology theory
  2. Actional theory
  3. Nonactional theory
  4. Quotology
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Correct answer

B. Actional theory

The keyed response is option 2, “Actional theory”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 34 of 336Original Question No.: 20Asked in: June 2008 Paper II

The well known sequence ‘Odessa Steps’ appears in:

  1. Mother
  2. War and Peace
  3. Battleship Potemkin
  4. Diary of a Country Priest Consider the following statements:
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Correct answer

C. Battleship Potemkin

Option 3 gives the keyed pairing or order: Battleship Potemkin. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 35 of 336Original Question No.: 31Asked in: June 2008 Paper II

Match List I (Folk Media) with List II (States): List I List II (Folk Media) (States) (i) Yakshagana (a) Haryana (ii) Burrakatha (b) Maharashtra (iii) Tamasha (c) Karnataka (iv) Saang (d) Andhra Pradesh Codes: (a) (b) (c) (d)

  1. (i) (ii) (iii) (iv)
  2. (iii) (i) (iv) (ii)
  3. (ii) (iv) (i) (iii)
  4. (iv) (iii) (i) (ii)
Show answer & explanation
Correct answer

B. (iii) (i) (iv) (ii)

Option 2 gives the keyed pairing or order: (iii) (i) (iv) (ii). Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 36 of 336Original Question No.: 43Asked in: June 2008 Paper II

Identify the correct sequence of stages in diffusion of innovations model:

  1. Knowledge — Confirmation — Persuasion — Decision
  2. Knowledge — Decision — Confirmation — Persuasion
  3. Knowledge — Persuasion — Decision — Confirmation
  4. Knowledge — Persuasion — Confirmation — Decision
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Correct answer

C. Knowledge — Persuasion — Decision — Confirmation

Option 3 gives the keyed pairing or order: Knowledge — Persuasion — Decision — Confirmation. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 37 of 336Original Question No.: 49Asked in: June 2008 Paper II

Being the second largest employer in the country the company mentioned in the above example prioritised two areas. There were:

  1. Schools and Colleges
  2. and Students
  3. Education and Employment
  4. Education and Skills
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Correct answer

C. Education and Employment

The keyed response is option 3, “Education and Employment”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 38 of 336Original Question No.: 50Asked in: June 2008 Paper II

What kind of efforts in community relations are likely to be wasted:

  1. Efforts of a team of persons derived from various departments
  2. Inability to list and refine specific goals
  3. Constant evaluation
  4. Midterm intervention
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Correct answer

B. Inability to list and refine specific goals

The keyed response is option 2, “Inability to list and refine specific goals”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 39 of 336Original Question No.: 3Asked in: December 2009 Paper II

Where is the permanent Secretariat of the SAARC?

  1. Kathmandu
  2. New Delhi
  3. Islamabad
  4. Colombo
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Correct answer

A. Kathmandu

The keyed response is option 1, “Kathmandu”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 40 of 336Original Question No.: 5Asked in: December 2009 Paper II

DNA is a joint venture of

  1. Zee TV and STAR TV
  2. Zee TV and Dainik Bhaskar
  3. Zee TV and Dainik Jagran
  4. Zee TV and Door Darshan
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Correct answer

B. Zee TV and Dainik Bhaskar

The keyed response is option 2, “Zee TV and Dainik Bhaskar”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 41 of 336Original Question No.: 18Asked in: December 2009 Paper II

Which of the following traditional forms of communication uses rasa, tal, laya and bhava?

  1. Yatra
  2. Baoli
  3. Pala
  4. Kuchipudi
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Correct answer

D. Kuchipudi

The keyed response is option 4, “Kuchipudi”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 42 of 336Original Question No.: 35Asked in: December 2009 Paper II

Match the List-I (Folk media) with List-II (States). List – I List – II (i) Bhaona (a) Maharashtra (ii) Tamasha (b) Kerala (iii) Garba (c) Gujarat (iv) Kathakali (d) Assam Code: (a) (b) (c) (d)

  1. (iv) (i) (ii) (iii)
  2. (iii) (ii) (i) (iv)
  3. (iii) (iv) (ii) (i)
  4. (ii) (iv) (iii) (i)
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Correct answer

A. (iv) (i) (ii) (iii)

Option 1 gives the keyed pairing or order: (iv) (i) (ii) (iii). Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 43 of 336Original Question No.: 37Asked in: December 2009 Paper II

Match the List-I (TV Channels) with List-II (Language). List – I List – II (i) Udaya TV (a) Bengali (ii) OTV (b) Telugu (iii) TV5 (c) Kannada (iv) Star Anand (d) Oriya Code: (a) (b) (c) (d)

  1. (iii) (ii) (i) (iv)
  2. (iv) (i) (ii) (iii)
  3. (iv) (iii) (i) (ii)
  4. (ii) (iv) (iii) (i)
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Correct answer

D. (ii) (iv) (iii) (i)

Option 4 gives the keyed pairing or order: (ii) (iv) (iii) (i). Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 44 of 336Original Question No.: 39Asked in: December 2009 Paper II

Identify the correct set of normative theories as formulated by Siebert.

  1. Authoritarian, Libertarian, Soviet media, Social Responsibility.
  2. Authoritarian, Individual Difference, Social Responsibility, Soviet media.
  3. Social Responsibility, Development media, Authoritarian, Libertarian.
  4. Authoritarian, Democratic Participant, Development Media, Libertarian.
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Correct answer

A. Authoritarian, Libertarian, Soviet media, Social Responsibility.

The keyed response is option 1, “Authoritarian, Libertarian, Soviet media, Social Responsibility.”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 45 of 336Original Question No.: 2Asked in: June 2009 Paper II

IMRB is a unit of:

  1. United Thompson Associates
  2. Universal Thompson Associates
  3. Hindustan Thompson Associates
  4. Indian Thompson Associates
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Correct answer

C. Hindustan Thompson Associates

The keyed response is option 3, “Hindustan Thompson Associates”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 46 of 336Original Question No.: 10Asked in: June 2009 Paper II

IRS was first conducted in the year:

  1. 1995
  2. 1965
  3. 1985
  4. 1945
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Correct answer

A. 1995

The keyed response is option 1, “1995”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 47 of 336Original Question No.: 11Asked in: June 2009 Paper II

The structural potential for communications imperialism was pointed out by:

  1. Cees J. Hamelink
  2. Johan Galtung
  3. Gunnar Myrdal
  4. Armand Mattelart
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Correct answer

B. Johan Galtung

The keyed response is option 2, “Johan Galtung”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 48 of 336Original Question No.: 19Asked in: June 2009 Paper II

‘Yakshagana’ is the folk art of:

  1. Kerala
  2. Assam
  3. Orissa
  4. Karnataka
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Correct answer

D. Karnataka

The keyed response is option 4, “Karnataka”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 49 of 336Original Question No.: 29Asked in: June 2009 Paper II

Assertion (A): India is an information society. Reason (R): An information society is that in which the percentage contribution to GDP and the percentage of population working is services sector is greater.

  1. Both (A) and (R) are true
  2. Both (A) and (R) are true but (R) is not the correct explanation of (A)
  3. (A) is true but (R) is false
  4. (A) is false but (R) is true
Show answer & explanation
Correct answer

B. Both (A) and (R) are true but (R) is not the correct explanation of (A)

Option 2 states the keyed relationship between the assertion and reason: Both (A) and (R) are true but (R) is not the correct explanation of (A). Check each statement first, then test whether the reason actually explains the assertion.

Question 50 of 336Original Question No.: 45Asked in: June 2009 Paper II

Indentify the correct sequence of the steps in a normal TV programme Production:

  1. Script — Looping/Dubbing — Editing — Digitization — Recording
  2. Script — Digitization — Recording — Editing — Looping/Dubbing
  3. Script — Recording — Digitization — Editing — Looping/Dubbing
  4. Recording — Script — Looping/Dubbing — Recording — Digitization
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Correct answer

C. Script — Recording — Digitization — Editing — Looping/Dubbing

Option 3 gives the keyed pairing or order: Script — Recording — Digitization — Editing — Looping/Dubbing. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 51 of 336Original Question No.: 3Asked in: December 2010 Paper II

The primary function of intra- personal communication is

  1. reasoning
  2. relationship building
  3. to inform
  4. to provide relaxation
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Correct answer

A. reasoning

The keyed response is option 1, “reasoning”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 52 of 336Original Question No.: 5Asked in: December 2010 Paper II

In communication, the concept of entropy is identified with

  1. randomness
  2. orderliness
  3. frankness
  4. directness
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Correct answer

A. randomness

The keyed response is option 1, “randomness”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 53 of 336Original Question No.: 14Asked in: December 2010 Paper II

The process of working consciously and unconsciously to preserve the existing views is known as

  1. Cognitive consistency
  2. Behaviour consistency
  3. Individual consistency
  4. Social consistency
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Correct answer

A. Cognitive consistency

The keyed response is option 1, “Cognitive consistency”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 54 of 336Original Question No.: 29Asked in: December 2010 Paper II

Assertion (A): Media professionals do not identify and censure fellow professionals who violate professional standards. Reason (R): Because professional groups tend to protect their members from outside criticism.

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation.
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

B. Both (A) and (R) are true, but (R) is not the correct explanation.

Option 2 states the keyed relationship between the assertion and reason: Both (A) and (R) are true, but (R) is not the correct explanation.. Check each statement first, then test whether the reason actually explains the assertion.

Question 55 of 336Original Question No.: 30Asked in: December 2010 Paper II

Assertion (A): Most early Libertarians had an unrealistic view of how long it would take to find the truth and establish an ideal social order. Reason (R): Because this ideal order was not necessarily a democracy and might not always allow communication freedom.

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation.
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

B. Both (A) and (R) are true, but (R) is not the correct explanation.

Option 2 states the keyed relationship between the assertion and reason: Both (A) and (R) are true, but (R) is not the correct explanation.. Check each statement first, then test whether the reason actually explains the assertion.

Question 56 of 336Original Question No.: 32Asked in: December 2010 Paper II

Assertion (A): The quality of newspaper language has improved enormously in recent years. Reason (R): The new technology of communication is responsible for changes in media language.

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation.
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

B. Both (A) and (R) are true, but (R) is not the correct explanation.

Option 2 states the keyed relationship between the assertion and reason: Both (A) and (R) are true, but (R) is not the correct explanation.. Check each statement first, then test whether the reason actually explains the assertion.

Question 57 of 336Original Question No.: 34Asked in: December 2010 Paper II

Assertion (A): In the present day media context, the social responsibility theory is highly relevant. Reason (R): Because of media– plosion and withdrawal of regulation and governance by governments of the day, especially in developing societies.

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation.
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

A. Both (A) and (R) are true.

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 58 of 336Original Question No.: 46Asked in: December 2010 Paper II

According to the author, the absence of free media can result in

  1. better interaction with others
  2. growth of GNP
  3. improving authoritarianism
  4. reducing the quality of human life
Show answer & explanation
Correct answer

D. reducing the quality of human life

The keyed response is option 4, “reducing the quality of human life”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 59 of 336Original Question No.: 50Asked in: December 2010 Paper II

According to the author, public discourse is essential to democratic practice because

  1. it is a cultural innovation.
  2. it helps in forming tolerant values.
  3. it promotes minority rule.
  4. rulers of the community interact with people.
Show answer & explanation
Correct answer

B. it helps in forming tolerant values.

The keyed response is option 2, “it helps in forming tolerant values.”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 60 of 336Original Question No.: 1Asked in: June 2010 Paper II

Currently, yellow journalism is overshadowed by a new term

  1. red journalism
  2. black journalism
  3. green journalism
  4. grey journalism
Show answer & explanation
Correct answer

D. grey journalism

The keyed response is option 4, “grey journalism”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 61 of 336Original Question No.: 6Asked in: June 2010 Paper II

Ritual is a form of communication which has a structured sequence of

  1. iconisation
  2. symbolic acts
  3. mutuality
  4. dissipation
Show answer & explanation
Correct answer

C. mutuality

Option 3 gives the keyed pairing or order: mutuality. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 62 of 336Original Question No.: 11Asked in: June 2010 Paper II

Which of the following Satyajit Ray films had the story written by Rabindranath Tagore?

  1. Charulatha
  2. Sadgati
  3. Ganashatru
  4. Agantuk
Show answer & explanation
Correct answer

A. Charulatha

The keyed response is option 1, “Charulatha”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 63 of 336Original Question No.: 21Asked in: June 2010 Paper II

Under the functionalist paradigm, the news function is denoted as

  1. correlation
  2. mobilisation
  3. propaganda
  4. surveillance
Show answer & explanation
Correct answer

A. correlation

The keyed response is option 1, “correlation”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 64 of 336Original Question No.: 26Asked in: June 2010 Paper II

‘Multiplicity in one world’ is the concept advocated by

  1. Jan Servaes
  2. Bella Mody
  3. J.L. Woods
  4. Diaz-Bordenave
Show answer & explanation
Correct answer

A. Jan Servaes

The keyed response is option 1, “Jan Servaes”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 65 of 336Original Question No.: 29Asked in: June 2010 Paper II

Assertion (A): The new world information and communication order has remained a mirage. Reason (R): The world is unipolar and the United States presides over the world order of media and communication imperialism.

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation.
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

A. Both (A) and (R) are true.

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 66 of 336Original Question No.: 30Asked in: June 2010 Paper II

Assertion (A): SITE was a hardware success, a software failure. Reason (R): Because the contents were produced without the inputs from social scientists.

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation.
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

D. (A) is false, but (R) is true.

Option 4 states the keyed relationship between the assertion and reason: (A) is false, but (R) is true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 67 of 336Original Question No.: 47Asked in: June 2010 Paper II

Detailed measures of viewing habits, using diaries, revealed

  1. no link between personal victimization and their TV viewing.
  2. no link between their local neighbourhood and TV viewing.
  3. US-produced crime dramas had influence.
  4. information in shows relevant to their context affects viewer’s perceptions.
Show answer & explanation
Correct answer

D. information in shows relevant to their context affects viewer’s perceptions.

The keyed response is option 4, “information in shows relevant to their context affects viewer’s perceptions.”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 68 of 336Original Question No.: 50Asked in: June 2010 Paper II

Experimental method should be preferred in studying cultivation because

  1. impact of crime can be understood better.
  2. programmes can be edited to include or exclude specific ingredients.
  3. post-viewing tests can be done.
  4. viewers’ attention can be measured.
Show answer & explanation
Correct answer

D. viewers’ attention can be measured.

The keyed response is option 4, “viewers’ attention can be measured.”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 69 of 336Original Question No.: 1Asked in: December 2011 Paper II

Identify the one that is not a device for propaganda:

  1. Glittering Generality
  2. Name Calling
  3. Card Stacking
  4. Added Value
Show answer & explanation
Correct answer

A. Glittering Generality

The keyed response is option 1, “Glittering Generality”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 70 of 336Original Question No.: 8Asked in: December 2011 Paper II

Mass media objectives include: a. Information b. Education c. Entertainment d. Instruction

  1. a, b
  2. a, b, c
  3. a, b, c, d
  4. a, c
Show answer & explanation
Correct answer

B. a, b, c

The keyed response is option 2, “a, b, c”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 71 of 336Original Question No.: 9Asked in: December 2011 Paper II

Which of the following is not a traditional media? a. Wall painting b. Community singing c. Traveller’s tales d. Posters

  1. a, d
  2. a, c
  3. a, b, d
  4. a, c, d
Show answer & explanation
Correct answer

C. a, b, d

The keyed response is option 3, “a, b, d”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 72 of 336Original Question No.: 11Asked in: December 2011 Paper II

Caricature means

  1. Line drawing of a natural scene
  2. Distorted portrayal of a person, type or action
  3. Profile of a personality
  4. Interesting light reading for promoting the self.
Show answer & explanation
Correct answer

B. Distorted portrayal of a person, type or action

The keyed response is option 2, “Distorted portrayal of a person, type or action”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 73 of 336Original Question No.: 24Asked in: December 2011 Paper II

Assertion (A): When in doubt, leave it out. Reason (R): Time may run out while you try to clarify the doubt.

  1. Both (A) and (R) are incorrect.
  2. Both (A) and (R) are correct.
  3. (A) is correct,(R) is incorrect.
  4. (A) is incorrect, (R) is correct.
Show answer & explanation
Correct answer

D. (A) is incorrect, (R) is correct.

Option 4 states the keyed relationship between the assertion and reason: (A) is incorrect, (R) is correct.. Check each statement first, then test whether the reason actually explains the assertion.

Question 74 of 336Original Question No.: 25Asked in: December 2011 Paper II

Assertion (A): Majority opinion is not public opinion. Reason (R): Majority may not be always right.

  1. (A) is incorrect, (R) is correct.
  2. Both (A) and (R) are correct, but (R) is not the complete reason.
  3. Both (A) and (R) are incorrect.
  4. Both (A) and (R) are correct, but (R) is incorrect reason.
Show answer & explanation
Correct answer

A. (A) is incorrect, (R) is correct.

Option 1 states the keyed relationship between the assertion and reason: (A) is incorrect, (R) is correct.. Check each statement first, then test whether the reason actually explains the assertion.

Question 75 of 336Original Question No.: 9Asked in: June 2011 Paper II

Which of the following is a primary colour?

  1. Blue
  2. Yellow
  3. Cyan
  4. Magenta
Show answer & explanation
Correct answer

A. Blue

The keyed response is option 1, “Blue”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 76 of 336Original Question No.: 10Asked in: June 2011 Paper II

“Comment is free; facts are sacred”. Who made this statement?

  1. C.P. Scott
  2. Brian Robert
  3. William Francis
  4. James Goldsmith
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Correct answer

A. C.P. Scott

The keyed response is option 1, “C.P. Scott”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 77 of 336Original Question No.: 19Asked in: June 2011 Paper II

Assertion (A): Out of sight, out of mind. Out of media, out of mind Reason (R): Without media, no one knows your worth.

  1. Both (A) and (R) are correct.
  2. Both (A) and (R) are incorrect.
  3. (A) is correct, (R) is not fully agreeable.
  4. (A) is incorrect, (R) is correct.
Show answer & explanation
Correct answer

C. (A) is correct, (R) is not fully agreeable.

Option 3 states the keyed relationship between the assertion and reason: (A) is correct, (R) is not fully agreeable.. Check each statement first, then test whether the reason actually explains the assertion.

Question 78 of 336Original Question No.: 20Asked in: June 2011 Paper II

Assertion (A): A good writing should be both informative and interesting. Reason (R): Both information and interest keep the reader glued to the write-up

  1. Both (A) and (R) are incorrect.
  2. Both (A) and (R) are correct.
  3. (A) is correct, (R) is incorrect.
  4. (A) is incorrect, (R) is correct.
Show answer & explanation
Correct answer

B. Both (A) and (R) are correct.

Option 2 states the keyed relationship between the assertion and reason: Both (A) and (R) are correct.. Check each statement first, then test whether the reason actually explains the assertion.

Question 79 of 336Original Question No.: 25Asked in: June 2011 Paper II

Assertion (A): Face-to-Face communication is better than mass communication. Reason (R): Because face emits vibrations and leads to a heart- to-heart communication.

  1. Both (A) and (R) are incorrect.
  2. Both (A) and (R) are correct.
  3. (A) is not correct in all the situations while (R) is correct.
  4. (A) and (R) are not correct in the situations but both may be correct in certain situations.
Show answer & explanation
Correct answer

D. (A) and (R) are not correct in the situations but both may be correct in certain situations.

Option 4 states the keyed relationship between the assertion and reason: (A) and (R) are not correct in the situations but both may be correct in certain situations.. Check each statement first, then test whether the reason actually explains the assertion.

Question 80 of 336Original Question No.: 28Asked in: June 2011 Paper II

Identify the correct sequence of recording format chronologically as they evolved

  1. Blue Ray – Betacam – Mini DV – U matic
  2. Betacam – Mini DV – Blue Ray – U matic
  3. Mini DV – Betacam – U matic – Blue Ray
  4. U matic – Betacam – Mini DV – Blue Ray
Show answer & explanation
Correct answer

D. U matic – Betacam – Mini DV – Blue Ray

Option 4 gives the keyed pairing or order: U matic – Betacam – Mini DV – Blue Ray. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 81 of 336Original Question No.: 50Asked in: June 2011 Paper II

One dilemma that researchers face while designing a research project for children is

  1. the number of children to be included
  2. the number of children to be eliminated
  3. the appropriate amount of negative messages to be included
  4. the appropriate amount of positive messages to be included
Show answer & explanation
Correct answer

C. the appropriate amount of negative messages to be included

The keyed response is option 3, “the appropriate amount of negative messages to be included”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 82 of 336Original Question No.: 2Asked in: December 2012 Paper III

The universal model of communication will have

  1. six components
  2. five components
  3. four components
  4. three components
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Correct answer

B. five components

The keyed response is option 2, “five components”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 83 of 336Original Question No.: 7Asked in: December 2012 Paper III

For Woolfson, individual consciousness, permeated by social communication is

  1. socio-ideological
  2. politico-creative
  3. psycho-persuasive
  4. ideo-cultural
Show answer & explanation
Correct answer

A. socio-ideological

The keyed response is option 1, “socio-ideological”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 84 of 336Original Question No.: 10Asked in: December 2012 Paper III

When media audience derive different meanings from the same text, the message is considered

  1. polysemic
  2. denotative
  3. connotative
  4. contrived
Show answer & explanation
Correct answer

A. polysemic

The keyed response is option 1, “polysemic”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 85 of 336Original Question No.: 15Asked in: December 2012 Paper III

Metanyms are power conveyors of

  1. Myth
  2. Morality
  3. Creativity
  4. Reality
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Correct answer

D. Reality

The keyed response is option 4, “Reality”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 86 of 336Original Question No.: 22Asked in: December 2012 Paper III

The positivist paradigm, adopted by researchers in Mass Communication, makes a liberal use of

  1. descriptions
  2. fictional narratives
  3. aesthetics
  4. quantifications
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Correct answer

D. quantifications

The keyed response is option 4, “quantifications”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 87 of 336Original Question No.: 28Asked in: December 2012 Paper III

can be called as presentational media.

  1. Magazines
  2. Newspapers
  3. Teletext
  4. Body language
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Correct answer

D. Body language

The keyed response is option 4, “Body language”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 88 of 336Original Question No.: 33Asked in: December 2012 Paper III

Narratology generally deals with two major elements; one is Suzyet, i.e. structure, the other being

  1. Character
  2. Author
  3. Fabula
  4. Climax
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Correct answer

C. Fabula

The keyed response is option 3, “Fabula”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 89 of 336Original Question No.: 55Asked in: December 2012 Paper III

Assertion (A): It is difficult to use folk media for the development of scientific temperament among masses in rural India. Reason (R): Folk media depend upon religious discourses to reach out to the masses with moralistic overtones.

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

A. Both (A) and (R) are true.

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 90 of 336Original Question No.: 62Asked in: December 2012 Paper III

Match List – I with List – II: List – I List – II a. Salman Khan 1. Dus ka Dum b. Sunidhi Chauhan 2. Bade Achhe Lagte Hain c. Sakshi Tanwar 3. Indian Idol d. Archana Puran Singh 4. Comedy Circus Codes: a b c d

  1. 4 2 3 1
  2. 1 3 2 4
  3. 3 1 4 2
  4. 2 4 1 3
Show answer & explanation
Correct answer

B. 1 3 2 4

Option 2 gives the keyed pairing or order: 1 3 2 4. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 91 of 336Original Question No.: 73Asked in: December 2012 Paper III

Facial expressions, hair cuts and body languages are known as

  1. Signs
  2. Meaning
  3. Semiotics
  4. Semiology
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Correct answer

A. Signs

The keyed response is option 1, “Signs”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 92 of 336Original Question No.: 75Asked in: December 2012 Paper III

The symbol, according to Peirce is based on

  1. Customs
  2. Deductions
  3. Formula
  4. Relativism
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Correct answer

A. Customs

The keyed response is option 1, “Customs”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 93 of 336Original Question No.: 1Asked in: June 2012 Paper III

Denis McQuail identified the mass media function of

  1. surveillance of environment
  2. transmission of culture
  3. non-formal education
  4. promotion of democratic participation
Show answer & explanation
Correct answer

D. promotion of democratic participation

The keyed response is option 4, “promotion of democratic participation”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 94 of 336Original Question No.: 4Asked in: June 2012 Paper III

Charles R. Wright was the first theorist who identified the media function of

  1. information
  2. education
  3. interpretation
  4. entertainment
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Correct answer

D. entertainment

The keyed response is option 4, “entertainment”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 95 of 336Original Question No.: 11Asked in: June 2012 Paper III

is considered as a mechanical medium.

  1. Book
  2. Newspaper
  3. Television
  4. Puppetry
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Correct answer

C. Television

The keyed response is option 3, “Television”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 96 of 336Original Question No.: 14Asked in: June 2012 Paper III

In communication, redundancy has

  1. highest predictability
  2. lowest predictability
  3. balanced predictability
  4. imperfect predictability
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Correct answer

A. highest predictability

The keyed response is option 1, “highest predictability”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 97 of 336Original Question No.: 19Asked in: June 2012 Paper III

The deontological theory of Immanuel Kant prescribed categorical imperatives based on

  1. Public Opinion
  2. Moral Law
  3. Political Behaviour
  4. Personal Convenience
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Correct answer

B. Moral Law

The keyed response is option 2, “Moral Law”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 98 of 336Original Question No.: 25Asked in: June 2012 Paper III

In a case of contempt of Parliament, R.K. Karanjia of the Blitz was _____ by the Speaker of Lok Sabha.

  1. admonished
  2. imprisoned
  3. excluded
  4. reprimanded
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Correct answer

D. reprimanded

The keyed response is option 4, “reprimanded”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 99 of 336Original Question No.: 37Asked in: June 2012 Paper III

A sentence used in communication is a _______ of words.

  1. paradigm
  2. syntagm
  3. consequence
  4. movement
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Correct answer

B. syntagm

The keyed response is option 2, “syntagm”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 100 of 336Original Question No.: 49Asked in: June 2012 Paper III

The Aristotalian dramatic structure that is generally adopted for feature flim has five phases. The four phases are exposition, rising action, climax and falling action. The fifth is

  1. Ending
  2. Resolution
  3. Conclusion
  4. Recommendation
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Correct answer

B. Resolution

The keyed response is option 2, “Resolution”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 101 of 336Original Question No.: 64Asked in: June 2012 Paper III

Find out the correct sequence of the stages identified in the information processing theory.

  1. Attention, comprehension, acceptance, retention, action
  2. Comprehension, acceptance, retention, attention, action
  3. Attention, acceptance, comprehension, retention, action
  4. Attention, action, comprehension, acceptance, retention
Show answer & explanation
Correct answer

A. Attention, comprehension, acceptance, retention, action

Option 1 gives the keyed pairing or order: Attention, comprehension, acceptance, retention, action. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 102 of 336Original Question No.: 71Asked in: June 2012 Paper III

Which sphere of human psyche Sigmund Freud was presumed to have not discovered?

  1. Unconscious
  2. Pre-consciousness
  3. Consciousness
  4. Post consciousness
Show answer & explanation
Correct answer

A. Unconscious

The keyed response is option 1, “Unconscious”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 103 of 336Original Question No.: 72Asked in: June 2012 Paper III

In the example explaining the three spheres of human psyche, which part was identified with pre-conscious?

  1. The iceberg
  2. The topic of iceberg
  3. The portion of iceberg submerged below waterline
  4. The part of iceberg we cannot see
Show answer & explanation
Correct answer

C. The portion of iceberg submerged below waterline

The keyed response is option 3, “The portion of iceberg submerged below waterline”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 104 of 336Original Question No.: 74Asked in: June 2012 Paper III

What did Sigmund Freud believed about Oedipus Complex?

  1. Only female child experience Oedipus Complex
  2. The strong influence of Greek God Oedipus
  3. Young children of about 3 years of age want undivided attention of parent of opposite sex
  4. The unconsciousness in genes of brain
Show answer & explanation
Correct answer

C. Young children of about 3 years of age want undivided attention of parent of opposite sex

The keyed response is option 3, “Young children of about 3 years of age want undivided attention of parent of opposite sex”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 105 of 336Original Question No.: 75Asked in: June 2012 Paper III

How did the critics use Oedipus Complex in the past?

  1. Works of art
  2. Commentaries on Freud’s works
  3. In interpreting King Kong, James Bond stories and films
  4. Explaining fantasies in films
Show answer & explanation
Correct answer

C. In interpreting King Kong, James Bond stories and films

The keyed response is option 3, “In interpreting King Kong, James Bond stories and films”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 106 of 336Original Question No.: 3Asked in: December 2013 Paper III

When media is connected with reality, that type of framing becomes

  1. Analytical
  2. Critical
  3. Referential
  4. Mythological
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Correct answer

C. Referential

The keyed response is option 3, “Referential”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 107 of 336Original Question No.: 5Asked in: December 2013 Paper III

Semiology uses a microscopic view of texts to _________ them.

  1. Construct
  2. Deconstruct
  3. Expand
  4. Shorten
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Correct answer

B. Deconstruct

The keyed response is option 2, “Deconstruct”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 108 of 336Original Question No.: 8Asked in: December 2013 Paper III

A major barrier in the transmission of cognitive data is an individual’s

  1. Personality
  2. Expectation
  3. Language
  4. Status
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Correct answer

B. Expectation

The keyed response is option 2, “Expectation”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 109 of 336Original Question No.: 11Asked in: December 2013 Paper III

Democratic-participant theory of media can be implemented only by

  1. citizen viewpoints
  2. cultural autonomy
  3. public administration
  4. decree
Show answer & explanation
Correct answer

A. citizen viewpoints

The keyed response is option 1, “citizen viewpoints”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 110 of 336Original Question No.: 49Asked in: December 2013 Paper III

Polychronic use of time is popular in ________ culture.

  1. American
  2. British
  3. Ethiopian
  4. Indian
Show answer & explanation
Correct answer

D. Indian

The keyed response is option 4, “Indian”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 111 of 336Original Question No.: 58Asked in: December 2013 Paper III

Assertion (A): Folk media are now museum artefacts. Reason (R): They are unable to survive against the power of technology-propelled mass media.

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

A. Both (A) and (R) are true.

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 112 of 336Original Question No.: 61Asked in: December 2013 Paper III

Identify the correct chronological sequence of the books on communication.

  1. People’s Choice, Effects of Television, Brass Check, Public Opinion
  2. Public Opinion, People’s Choice, Brass Check, Effects of Television
  3. Effects of Television, People’s Choice, Brass Check, Public Opinion
  4. Brass Check, Public Opinion, People’s Choice, Effects of Television
Show answer & explanation
Correct answer

D. Brass Check, Public Opinion, People’s Choice, Effects of Television

Option 4 gives the keyed pairing or order: Brass Check, Public Opinion, People’s Choice, Effects of Television. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 113 of 336Original Question No.: 66Asked in: December 2013 Paper III

Match List – I with List – II: List – I (Model) List – II (Theorist) a. Model of Mass Communication process 1. Comstock b. Cognitive Dissonance Theory 2. Ball-Rokeach & Defleur c. Dependency Model of Mass Communication 3. Festinger d. Psychological model of television effect 4. Maletzke Codes: a b c d

  1. 2 3 4 1
  2. 4 3 2 1
  3. 2 4 1 3
  4. 3 1 2 4
Show answer & explanation
Correct answer

B. 4 3 2 1

Option 2 gives the keyed pairing or order: 4 3 2 1. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 114 of 336Original Question No.: 67Asked in: December 2013 Paper III

Match List – I with List – II: List – I (Theorist) List – II (Theory) a. Rosengren 1. Helical patterns b. Elizabeth Neumann 2. Development media c. F. Dance 3. Centripetal and centrifugal messages d. Y.V. Lakshmana Rao 4. Spiral of Silence Codes: a b c d

  1. 1 2 3 4
  2. 2 1 4 3
  3. 4 3 1 2
  4. 3 4 1 2
Show answer & explanation
Correct answer

D. 3 4 1 2

Option 4 gives the keyed pairing or order: 3 4 1 2. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 115 of 336Original Question No.: 72Asked in: December 2013 Paper III

Why did possession of more information by people take place in Europe?

  1. Political reasons
  2. Social status
  3. Financial issues
  4. Oral transmission
Show answer & explanation
Correct answer

B. Social status

The keyed response is option 2, “Social status”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 116 of 336Original Question No.: 75Asked in: December 2013 Paper III

What would contemporary analysits’ view of language of printing?

  1. Social semiotic
  2. Financial outlay
  3. Profit-making
  4. Structured writing
Show answer & explanation
Correct answer

A. Social semiotic

The keyed response is option 1, “Social semiotic”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 117 of 336Original Question No.: 1Asked in: June 2013 Paper III

In communication, social meanings are part of

  1. Message speed
  2. Interpretation
  3. Investigation
  4. Non-responsiveness
Show answer & explanation
Correct answer

B. Interpretation

The keyed response is option 2, “Interpretation”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 118 of 336Original Question No.: 2Asked in: June 2013 Paper III

Cognitive Mapping is a

  1. Particular form
  2. Cultural racism
  3. Speculative aesthetic principle
  4. Definitive recognition
Show answer & explanation
Correct answer

C. Speculative aesthetic principle

The keyed response is option 3, “Speculative aesthetic principle”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 119 of 336Original Question No.: 9Asked in: June 2013 Paper III

The relationship of the sign to others in its system is called by Saussure as

  1. Reality
  2. Externality
  3. Changeability
  4. Value
Show answer & explanation
Correct answer

D. Value

The keyed response is option 4, “Value”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 120 of 336Original Question No.: 41Asked in: June 2013 Paper III

Which country got the Chairmanship of NAM pool in 1976?

  1. Pakistan
  2. Afghanistan
  3. India
  4. Sri Lanka
Show answer & explanation
Correct answer

C. India

The keyed response is option 3, “India”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 121 of 336Original Question No.: 50Asked in: June 2013 Paper III

Two facing pages in the centre of magazine create a/an

  1. Double page
  2. Centre spread
  3. Open page
  4. Combined page
Show answer & explanation
Correct answer

B. Centre spread

The keyed response is option 2, “Centre spread”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 122 of 336Original Question No.: 59Asked in: June 2013 Paper III

Assertion (A): No significant code can be separated from the social practices of its users. Reason (R): Language used by people does not have any significant relationship with their routine actions and activities. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

C. (A) is true, but (R) is false.

Option 3 states the keyed relationship between the assertion and reason: (A) is true, but (R) is false.. Check each statement first, then test whether the reason actually explains the assertion.

Question 123 of 336Original Question No.: 61Asked in: June 2013 Paper III

Find out the correct sequence of the stages in E.M. Roger’s model of diffusion of innovations:

  1. Knowledge, decision, persuasion, confirmation
  2. Knowledge, persuasion, decision, confirmation
  3. Knowledge, confirmation, persuasion, decision
  4. Knowledge, persuasion, confirmation, decision
Show answer & explanation
Correct answer

B. Knowledge, persuasion, decision, confirmation

Option 2 gives the keyed pairing or order: Knowledge, persuasion, decision, confirmation. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 124 of 336Original Question No.: 67Asked in: June 2013 Paper III

Match List – I with List – II: List – I List – II a. Roland Barthes 1. Structural relations of traffic lights b. C.S. Pierce 2. Focus on sign itself c. Ferdinand Saussure 3. Two orders of signification d. Edmund Leach 4. Triangulation of sign, the user and external reality Codes: a b c d

  1. 2 3 4 1
  2. 1 4 2 3
  3. 3 4 2 1
  4. 4 1 3 2
Show answer & explanation
Correct answer

C. 3 4 2 1

Option 3 gives the keyed pairing or order: 3 4 2 1. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 125 of 336Original Question No.: 68Asked in: June 2013 Paper III

Match List – I with List – II: List – I List – II a. Stay ahead of times 1. Onida b. Neighbour’s Envy 2. Nokia c. Graduate to Times 3. The Hindu d. Connecting People 4. The Times of India Codes: a b c d

  1. 3 2 1 4
  2. 3 1 2 4
  3. 3 1 4 2
  4. 3 2 4 1
Show answer & explanation
Correct answer

C. 3 1 4 2

Option 3 gives the keyed pairing or order: 3 1 4 2. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 126 of 336Original Question No.: 69Asked in: June 2013 Paper III

Match List – I with List – II: List – I (Personality) List – II (Association) a. Edward R. Murrow 1. Advertising b. Philo Farnsworth 2. Radio c. John Hooper 3. Public-Relations d. P.T. Barnum 4. Television Codes: a b c d

  1. 3 1 2 4
  2. 4 3 1 2
  3. 1 3 2 4
  4. 2 4 1 3
Show answer & explanation
Correct answer

D. 2 4 1 3

Option 4 gives the keyed pairing or order: 2 4 1 3. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 127 of 336Original Question No.: 72Asked in: June 2013 Paper III

What is magic logic, according to the authors?

  1. Reference to pre-existing definitions
  2. Reference to content
  3. Reference to format of content
  4. Reference to different contents
Show answer & explanation
Correct answer

C. Reference to format of content

The keyed response is option 3, “Reference to format of content”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 128 of 336Original Question No.: 75Asked in: June 2013 Paper III

What are the ‘representations of reality’?

  1. Producers
  2. Stereotypes
  3. Effects on society
  4. Unit ideas
Show answer & explanation
Correct answer

B. Stereotypes

The keyed response is option 2, “Stereotypes”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 129 of 336Original Question No.: 11Asked in: September 2013 Paper II

One condition in causation is

  1. constant
  2. co-variation
  3. cogence
  4. co-existence
Show answer & explanation
Correct answer

B. co-variation

The keyed response is option 2, “co-variation”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 130 of 336Original Question No.: 13Asked in: September 2013 Paper II

An Audience Research Unit of Doordarshan conducted a study in 1993 which revealed that development oriented programmes do not have viewership because of

  1. lack of local specificity
  2. absence of entertainment
  3. language barrier
  4. lack of diversity in programmes
Show answer & explanation
Correct answer

A. lack of local specificity

The keyed response is option 1, “lack of local specificity”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 131 of 336Original Question No.: 16Asked in: September 2013 Paper II

The eye-movement that flows in the shape of letter ‘s’ is

  1. gaze motion
  2. proportion
  3. balance
  4. emphasis
Show answer & explanation
Correct answer

A. gaze motion

The keyed response is option 1, “gaze motion”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 132 of 336Original Question No.: 17Asked in: September 2013 Paper II

Which medium is traditionally known as poor cousin of television and print media?

  1. out-door media
  2. transit media
  3. folk media
  4. new media
Show answer & explanation
Correct answer

A. out-door media

The keyed response is option 1, “out-door media”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 133 of 336Original Question No.: 20Asked in: September 2013 Paper II

The social responsibility model of media developed along with the growth of

  1. mixed economics
  2. capitalist societies
  3. socialist societies
  4. dictatorial regimes
Show answer & explanation
Correct answer

A. mixed economics

The keyed response is option 1, “mixed economics”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 134 of 336Original Question No.: 28Asked in: September 2013 Paper II

The key feature of media performance is

  1. mobilization
  2. sensationalization
  3. personalization
  4. urbanization
Show answer & explanation
Correct answer

C. personalization

The keyed response is option 3, “personalization”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 135 of 336Original Question No.: 29Asked in: September 2013 Paper II

The country in which the print medium is growing fast in the world is

  1. the United States
  2. France
  3. Canada
  4. India
Show answer & explanation
Correct answer

D. India

The keyed response is option 4, “India”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 136 of 336Original Question No.: 48Asked in: September 2013 Paper II

The book, ‘Bias of Communication’ was written by

  1. Harold Innis
  2. Herbert Gans
  3. D.R. Leduc
  4. J.H. Boyer
Show answer & explanation
Correct answer

A. Harold Innis

The keyed response is option 1, “Harold Innis”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 137 of 336Original Question No.: 58Asked in: September 2013 Paper II

Assertion (A): When the selected signs are combined into a message, it becomes a syntagm. Reason (R): It happens as vocabularies in a language form a paradigm. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

B. Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Option 2 states the keyed relationship between the assertion and reason: Both (A) and (R) are true, but (R) is not the correct explanation of (A).. Check each statement first, then test whether the reason actually explains the assertion.

Question 138 of 336Original Question No.: 64Asked in: September 2013 Paper II

Identify the correct sequence of McQuail’s five basic functions of media.

  1. Information, Correlation, Continuity, Entertainment, Mobilization.
  2. Correlation, Continuity, Entertainment, Mobilization, Information.
  3. Continuity, Mobilization, Entertainment, Correlation, Information.
  4. Entertainment, Correlation, Mobilization, Continuity, Information.
Show answer & explanation
Correct answer

A. Information, Correlation, Continuity, Entertainment, Mobilization.

Option 1 gives the keyed pairing or order: Information, Correlation, Continuity, Entertainment, Mobilization.. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 139 of 336Original Question No.: 69Asked in: September 2013 Paper II

Match the List-I with List-II. List – I List – II (a) Jhanak Jhanak Payal Baaje 1. P.C. Barua (b) Maya 2. Ardeshir Irani (c) Alam Ara 3. Satyajit Ray (d) Pather Panchali 4. V. Shantaram Codes: (a) (b) (c) (d)

  1. 1 3 2 4
  2. 3 2 4 1
  3. 2 4 3 1
  4. 4 1 2 3
Show answer & explanation
Correct answer

D. 4 1 2 3

Option 4 gives the keyed pairing or order: 4 1 2 3. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 140 of 336Original Question No.: 70Asked in: September 2013 Paper II

Match the List-I with List-II. List – I List – II (a) Dependista Theory 1. Capitalist approach (b) Basic needs model 2. Grass-roots approach (c) Industria- lization 3. Marxist approach (d) Another development 4. Gandhian approach Codes: (a) (b) (c) (d)

  1. 4 2 1 3
  2. 4 3 2 1
  3. 3 4 1 2
  4. 3 1 2 4
Show answer & explanation
Correct answer

C. 3 4 1 2

Option 3 gives the keyed pairing or order: 3 4 1 2. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 141 of 336Original Question No.: 74Asked in: September 2013 Paper II

What is the preference of many people?

  1. Simulation
  2. Stimulation
  3. Synchronization
  4. Symmetry
Show answer & explanation
Correct answer

A. Simulation

The keyed response is option 1, “Simulation”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 142 of 336Original Question No.: 75Asked in: September 2013 Paper II

What is an example of asymmetrical communication?

  1. Traditional media
  2. Telephone communication
  3. Answering machine
  4. Private networks
Show answer & explanation
Correct answer

B. Telephone communication

The keyed response is option 2, “Telephone communication”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 143 of 336Original Question No.: 2Asked in: December 2014 Paper III

Public Opinion means

  1. Opinion held by general public
  2. Media driven opinion
  3. Political decision made
  4. Opinion held by foreign countries
Show answer & explanation
Correct answer

A. Opinion held by general public

The keyed response is option 1, “Opinion held by general public”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 144 of 336Original Question No.: 5Asked in: December 2014 Paper III

The economy that is increasingly based on knowledge and information is called as

  1. Knowledge economy
  2. Information economy
  3. The Third Wave economy
  4. The Electronic economy
Show answer & explanation
Correct answer

C. The Third Wave economy

The keyed response is option 3, “The Third Wave economy”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 145 of 336Original Question No.: 6Asked in: December 2014 Paper III

Herbert Schiller described the information received by the poor as

  1. Entertainment
  2. Anti-people
  3. Information slavery
  4. Information garbage
Show answer & explanation
Correct answer

D. Information garbage

The keyed response is option 4, “Information garbage”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 146 of 336Original Question No.: 16Asked in: December 2014 Paper III

Who said “media is used by an individuals to connect or disconnect themselves from others”?

  1. Franklin John Henrilp
  2. Franklin Hamilton
  3. Marshall McLuhan
  4. Franklin Rosario Baird
Show answer & explanation
Correct answer

A. Franklin John Henrilp

The keyed response is option 1, “Franklin John Henrilp”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 147 of 336Original Question No.: 17Asked in: December 2014 Paper III

Joseph Luft and Harrington Ingham deviced Johari Window of Human Communication with four chambers or windows. Which among the following is not the window suggested by them?

  1. Open
  2. Blind
  3. Hidden
  4. Cover
Show answer & explanation
Correct answer

D. Cover

The keyed response is option 4, “Cover”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 148 of 336Original Question No.: 18Asked in: December 2014 Paper III

The influential theorist of dependency ______ made a distinction between world systems and mini-systems.

  1. Immanual Wallerstein
  2. Alejandro Poters
  3. Hermassi E.
  4. Ernest Mandel
Show answer & explanation
Correct answer

A. Immanual Wallerstein

The keyed response is option 1, “Immanual Wallerstein”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 149 of 336Original Question No.: 48Asked in: December 2014 Paper III

Theatre is an example of:

  1. Hybrid effect
  2. Snowball effect
  3. Panopticism
  4. Synopticism
Show answer & explanation
Correct answer

D. Synopticism

The keyed response is option 4, “Synopticism”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 150 of 336Original Question No.: 51Asked in: December 2014 Paper III

Assertion (A): Conflicts arise among individuals when there is an imbalance in interpersonal communication. Reason (R): If people take care of communication by using good language, conflicts subside. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R), is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

A. Both (A) and (R) are true.

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 151 of 336Original Question No.: 52Asked in: December 2014 Paper III

Assertion (A): Different forms of writing have emerged as different channels of mass communication have different ways of expression. Reason (R): The purpose of writing is to explain a point of view, and different forms of writing are only used to confuse the media user. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

C. (A) is true, but (R) is false.

Option 3 states the keyed relationship between the assertion and reason: (A) is true, but (R) is false.. Check each statement first, then test whether the reason actually explains the assertion.

Question 152 of 336Original Question No.: 66Asked in: December 2014 Paper III

Find out the correct sequence of the concept generation process based on the four-stage- model.

  1. Preparation, Incubation, Illumination, Verification
  2. Verification, Illumination, Incubation, Preparation
  3. Preparation, Illumination, Incubation, Verification
  4. Incubation, Illumination, Preparation, Verification
Show answer & explanation
Correct answer

A. Preparation, Incubation, Illumination, Verification

Option 1 gives the keyed pairing or order: Preparation, Incubation, Illumination, Verification. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 153 of 336Original Question No.: 71Asked in: December 2014 Paper III

When was the phrase ‘New World Order’ used? And who used the phrase?

  1. In 1990, George Bush
  2. In 1944, H.G. Wells
  3. George Bush in 1990 and H.G. Wells in 1944
  4. By scholars during 1989
Show answer & explanation
Correct answer

C. George Bush in 1990 and H.G. Wells in 1944

The keyed response is option 3, “George Bush in 1990 and H.G. Wells in 1944”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 154 of 336Original Question No.: 72Asked in: December 2014 Paper III

Why is the ‘flow of information’ significant?

  1. Because it impacts every aspect of life
  2. Because it is as important as the agriculture and industrial revolutions.
  3. Because it teaches communication
  4. Because it is important for cyberspace
Show answer & explanation
Correct answer

A. Because it impacts every aspect of life

The keyed response is option 1, “Because it impacts every aspect of life”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 155 of 336Original Question No.: 1Asked in: June 2014 Paper III

In communication, critical readings are

  1. Irrational
  2. Probabilistic
  3. Contradictory
  4. Cognitive
Show answer & explanation
Correct answer

D. Cognitive

The keyed response is option 4, “Cognitive”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 156 of 336Original Question No.: 3Asked in: June 2014 Paper III

For Roland Barthes, myth is a system of

  1. Contrasts
  2. Morality
  3. Precepts
  4. Communication
Show answer & explanation
Correct answer

D. Communication

The keyed response is option 4, “Communication”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 157 of 336Original Question No.: 5Asked in: June 2014 Paper III

In mass communication, messages are

  1. Permanent
  2. Personal
  3. Interchangeable
  4. Fleeting
Show answer & explanation
Correct answer

D. Fleeting

The keyed response is option 4, “Fleeting”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 158 of 336Original Question No.: 6Asked in: June 2014 Paper III

Usually a large number of people are involved in message production in

  1. Intrapersonal communication
  2. Inter-personal communication
  3. Group communication
  4. Mass communication
Show answer & explanation
Correct answer

D. Mass communication

The keyed response is option 4, “Mass communication”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 159 of 336Original Question No.: 10Asked in: June 2014 Paper III

Through the correlation function, mass media help shape

  1. Traditions
  2. Environment
  3. Public Opinion
  4. Customs
Show answer & explanation
Correct answer

C. Public Opinion

The keyed response is option 3, “Public Opinion”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 160 of 336Original Question No.: 11Asked in: June 2014 Paper III

One of the important components of selectivity theories is

  1. Culture
  2. Violence
  3. Source
  4. Feedback
Show answer & explanation
Correct answer

A. Culture

The keyed response is option 1, “Culture”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 161 of 336Original Question No.: 14Asked in: June 2014 Paper III

Gerbner identifies a true information point beyond the normal elements of communication process. What is the point?

  1. Destination
  2. Event
  3. Message
  4. Context
Show answer & explanation
Correct answer

B. Event

The keyed response is option 2, “Event”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 162 of 336Original Question No.: 21Asked in: June 2014 Paper III

In 1875, the statesman was founded by

  1. Rudyard Kipling
  2. John Corbett
  3. Robert Knight
  4. James Silk Buckingham
Show answer & explanation
Correct answer

C. Robert Knight

The keyed response is option 3, “Robert Knight”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 163 of 336Original Question No.: 39Asked in: June 2014 Paper III

PAL is telecasting format has

  1. 30 fps 525 lines per frame
  2. 30 fps 625 lines per frame
  3. 25 fps 625 lines per frame
  4. 25 fps 525 lines per frame
Show answer & explanation
Correct answer

C. 25 fps 625 lines per frame

The keyed response is option 3, “25 fps 625 lines per frame”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 164 of 336Original Question No.: 65Asked in: June 2014 Paper III

Identify the correct sequence of international organizations that came into existence:

  1. IPDC – NAMPOOL – IPI – ITU
  2. NAMPOOL – IPI – ITU – IPDC
  3. ITU – IPI – NAMPOOL – IPDC
  4. IPI – ITU – NAMPOOL – IPDC
Show answer & explanation
Correct answer

C. ITU – IPI – NAMPOOL – IPDC

Option 3 gives the keyed pairing or order: ITU – IPI – NAMPOOL – IPDC. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 165 of 336Original Question No.: 66Asked in: June 2014 Paper III

Match List – I with List – II: List – I (Concept) List – II (Theory) a. Redundancy 1. Philosophy of Ethics b. Binary digits 2. Normative theory c. Authoritarianism 3. Information theory d. Objectivism 4. Computer language Codes: a b c d

  1. 1 3 2 4
  2. 2 4 3 1
  3. 3 2 1 4
  4. 3 4 2 1
Show answer & explanation
Correct answer

D. 3 4 2 1

Option 4 gives the keyed pairing or order: 3 4 2 1. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 166 of 336Original Question No.: 68Asked in: June 2014 Paper III

Match List – I with List – II: List – I (Theories) List – II (Context of Communication) a. Mathematical theory of communication 1. Human communication b. Game theory 2. Mass Communication c. ‘Trans-per’ model of communication 3. Interpersonal communication d. ‘Diffusion of Innovations model 4. Development communication Codes: a b c d

  1. 2 3 1 4
  2. 2 4 1 3
  3. 4 1 3 2
  4. 3 2 4 1
Show answer & explanation
Correct answer

A. 2 3 1 4

Option 1 gives the keyed pairing or order: 2 3 1 4. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 167 of 336Original Question No.: 71Asked in: June 2014 Paper III

Who could play an effective role in public diplomacy during the last one and half century?

  1. Governments
  2. Veteran practioners
  3. Academicians
  4. Citizens
Show answer & explanation
Correct answer

D. Citizens

The keyed response is option 4, “Citizens”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 168 of 336Original Question No.: 75Asked in: June 2014 Paper III

What is the last strategy in public diplomacy?

  1. New CNN effect
  2. Media as agenda-setter
  3. Policy maker-public link
  4. States rebranding themselves
Show answer & explanation
Correct answer

D. States rebranding themselves

The keyed response is option 4, “States rebranding themselves”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 169 of 336Original Question No.: 1Asked in: December 2015 Paper III

Media texts are considered as __________.

  1. Confabulatory
  2. Paradoxical
  3. Stable
  4. Unconfined
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Correct answer

D. Unconfined

The keyed response is option 4, “Unconfined”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 170 of 336Original Question No.: 6Asked in: December 2015 Paper III

The Hawthorne Effect says that we do not always need __________ to communicate.

  1. words
  2. media
  3. communicators
  4. action
Show answer & explanation
Correct answer

A. words

The keyed response is option 1, “words”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 171 of 336Original Question No.: 10Asked in: December 2015 Paper III

Zee TV had content partnership with __________.

  1. NHK
  2. Sahara
  3. Media pro
  4. Media Lab
Show answer & explanation
Correct answer

C. Media pro

The keyed response is option 3, “Media pro”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 172 of 336Original Question No.: 15Asked in: December 2015 Paper III

The goal of critical theory in communication is deemed to change the existing __________.

  1. administrators
  2. realities
  3. societal priorities
  4. exchange values
Show answer & explanation
Correct answer

B. realities

The keyed response is option 2, “realities”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 173 of 336Original Question No.: 31Asked in: December 2015 Paper III

Harold Innis published the work __________.

  1. Mass Communication Theory
  2. Introduction to Mass Media
  3. Power Elite
  4. The Bias of Communication
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Correct answer

D. The Bias of Communication

The keyed response is option 4, “The Bias of Communication”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 174 of 336Original Question No.: 32Asked in: December 2015 Paper III

What is the standard ratio of inserts to script in a documentary?

  1. 2 minutes of inserts for every minute of script.
  2. 3 minutes of inserts for every minute of script.
  3. 5 minutes of inserts for every minute of script.
  4. 4 minutes of inserts for every minute of script.
Show answer & explanation
Correct answer

A. 2 minutes of inserts for every minute of script.

The keyed response is option 1, “2 minutes of inserts for every minute of script.”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 175 of 336Original Question No.: 38Asked in: December 2015 Paper III

A rational message with a strong argument calling for action is known as __________.

  1. market sell
  2. hard sell
  3. soft sell
  4. clear sell
Show answer & explanation
Correct answer

B. hard sell

The keyed response is option 2, “hard sell”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 176 of 336Original Question No.: 51Asked in: December 2015 Paper III

Assertion (A): Electronic media have sidelined the traditional folk media and there is a fear of their disappearance from India. Reason (R): The visual element of electronic media has its ‘opium effect’ on the masses and it is but natural that traditional folk media will become a thing of the past. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

A. Both (A) and (R) are true.

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 177 of 336Original Question No.: 72Asked in: December 2015 Paper III

How did “crisis communication” activities emerge recently?

  1. Environmental clean-up efforts
  2. New Environmental Act
  3. Social Sciences
  4. Human Wishes
Show answer & explanation
Correct answer

A. Environmental clean-up efforts

The keyed response is option 1, “Environmental clean-up efforts”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 178 of 336Original Question No.: 74Asked in: December 2015 Paper III

What is SARA’s contribution?

  1. Public - Private Planning Process
  2. Environmental risk
  3. EPA
  4. Legislative efforts
Show answer & explanation
Correct answer

A. Public - Private Planning Process

The keyed response is option 1, “Public - Private Planning Process”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 179 of 336Original Question No.: 2Asked in: June 2015 Paper III

The concept of valid knowledge is discussed as part of:

  1. political communication
  2. cultural communication
  3. structural communication
  4. post-structuralist communication
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Correct answer

B. cultural communication

The keyed response is option 2, “cultural communication”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 180 of 336Original Question No.: 3Asked in: June 2015 Paper III

A dynamic interaction between reader and message will result in:

  1. conflict
  2. similarity
  3. meaning
  4. focus
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Correct answer

C. meaning

The keyed response is option 3, “meaning”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 181 of 336Original Question No.: 15Asked in: June 2015 Paper III

Most case studies involve:

  1. concealment
  2. inductive reasoning
  3. non-procedural inquiry
  4. philosophical backgrounding
Show answer & explanation
Correct answer

B. inductive reasoning

The keyed response is option 2, “inductive reasoning”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 182 of 336Original Question No.: 20Asked in: June 2015 Paper III

Who wrote the book, The Media and Democracy?

  1. John F. Kennedy
  2. John Keane
  3. Walter Lippmann
  4. Herbert Gans
Show answer & explanation
Correct answer

B. John Keane

The keyed response is option 2, “John Keane”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 183 of 336Original Question No.: 29Asked in: June 2015 Paper III

The Freudian concept of ‘The desire to see the unseeable’, is one of the leading arguments behind the nature of the pleasure of the media text. It is called:

  1. Minia
  2. Scophophillia
  3. Hydrofobia
  4. Hyper-reality
Show answer & explanation
Correct answer

B. Scophophillia

The keyed response is option 2, “Scophophillia”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 184 of 336Original Question No.: 47Asked in: June 2015 Paper III

Who used the concept of ‘rear-view mirrorism’ in communication?

  1. Sean McBride
  2. C.P. Snow
  3. Naomi Klein
  4. Marshall McLuhan
Show answer & explanation
Correct answer

D. Marshall McLuhan

The keyed response is option 4, “Marshall McLuhan”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 185 of 336Original Question No.: 48Asked in: June 2015 Paper III

The structuralist movement of folklore was founded by:

  1. William Thomas
  2. Vishnu Sharma
  3. H.K. Ranganath
  4. Vladimir Propp
Show answer & explanation
Correct answer

D. Vladimir Propp

The keyed response is option 4, “Vladimir Propp”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 186 of 336Original Question No.: 49Asked in: June 2015 Paper III

The Eurocom Group has its headquarters in:

  1. Vienna
  2. Paris
  3. Bonn
  4. Geneva
Show answer & explanation
Correct answer

B. Paris

The keyed response is option 2, “Paris”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 187 of 336Original Question No.: 50Asked in: June 2015 Paper III

Editing means the elimination of:

  1. familiar words
  2. superfluous words
  3. strong verbs
  4. adjectives
Show answer & explanation
Correct answer

B. superfluous words

The keyed response is option 2, “superfluous words”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 188 of 336Original Question No.: 56Asked in: June 2015 Paper III

Assertion (A): Access to knowledge is always through language and other related orders of representation. Reason (R): Since language does not have clear meanings, and does not reflect shared meanings, it contributes to the complicated structure of knowledge. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

C. (A) is true, but (R) is false.

Option 3 states the keyed relationship between the assertion and reason: (A) is true, but (R) is false.. Check each statement first, then test whether the reason actually explains the assertion.

Question 189 of 336Original Question No.: 57Asked in: June 2015 Paper III

Assertion (A): Media language generates and constitutes the social world. Reason (R): Because it is not merely a channel of information, but also an integral part of our experiences. Codes:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

A. Both (A) and (R) are true.

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 190 of 336Original Question No.: 59Asked in: June 2015 Paper III

Find out the correct sequence of elements of the hierarchy of effect model.

  1. Desire, interest, attention, action
  2. Attention, desire, interest, action
  3. Attention, interest, desire, action
  4. Interest, desire, attention, action
Show answer & explanation
Correct answer

C. Attention, interest, desire, action

Option 3 gives the keyed pairing or order: Attention, interest, desire, action. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 191 of 336Original Question No.: 3Asked in: July 2016 Paper III

Immersive journalism is based on

  1. first person narration
  2. second person narration
  3. third person narration
  4. impersonal narration
Show answer & explanation
Correct answer

A. first person narration

The keyed response is option 1, “first person narration”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 192 of 336Original Question No.: 4Asked in: July 2016 Paper III

Identify the writer who belonged to new journalism in 1960s and 1970s.

  1. Tom Wolfe
  2. Gerard Goggin
  3. Upton Sinclair
  4. J. Tuchman
Show answer & explanation
Correct answer

A. Tom Wolfe

The keyed response is option 1, “Tom Wolfe”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 193 of 336Original Question No.: 7Asked in: July 2016 Paper III

The psychoanalytic theories of media were advocated by

  1. Claude Levi-Strauss
  2. Jacques Lacan
  3. Ernesto Laclau
  4. Louis Althusser
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Correct answer

B. Jacques Lacan

The keyed response is option 2, “Jacques Lacan”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 194 of 336Original Question No.: 9Asked in: July 2016 Paper III

In a priori approach, a person assumes that something is true as it is

  1. intuitive
  2. creative
  3. self-evident
  4. effective
Show answer & explanation
Correct answer

C. self-evident

The keyed response is option 3, “self-evident”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 195 of 336Original Question No.: 10Asked in: July 2016 Paper III

The power of media is described as

  1. harsh
  2. hard
  3. oppositional
  4. soft
Show answer & explanation
Correct answer

D. soft

The keyed response is option 4, “soft”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 196 of 336Original Question No.: 12Asked in: July 2016 Paper III

For Marxists, mass media operate in

  1. professional arena
  2. religious arena
  3. ideological arena
  4. arena of plural values
Show answer & explanation
Correct answer

C. ideological arena

The keyed response is option 3, “ideological arena”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 197 of 336Original Question No.: 13Asked in: July 2016 Paper III

The liberal model of media and politics, according to Hallin and Mancini, is located in

  1. Sri Lanka
  2. Mauritius
  3. Canada
  4. Brazil
Show answer & explanation
Correct answer

C. Canada

The keyed response is option 3, “Canada”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 198 of 336Original Question No.: 27Asked in: July 2016 Paper III

Official sources are used in media because of their ____ on the subject.

  1. expertise
  2. fairness
  3. emotional attachment
  4. bias
Show answer & explanation
Correct answer

A. expertise

The keyed response is option 1, “expertise”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 199 of 336Original Question No.: 42Asked in: July 2016 Paper III

Poster panel facing approaching traffic is referred to as _____.

  1. Banners
  2. Head-on-site
  3. Flexography
  4. Display balloons
Show answer & explanation
Correct answer

B. Head-on-site

The keyed response is option 2, “Head-on-site”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 200 of 336Original Question No.: 45Asked in: July 2016 Paper III

Perfect TV of Japan is owned by

  1. Graham Maxwell
  2. Mukesh Ambani
  3. Bill Gates
  4. Rupert Murdoch
Show answer & explanation
Correct answer

D. Rupert Murdoch

The keyed response is option 4, “Rupert Murdoch”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 201 of 336Original Question No.: 47Asked in: July 2016 Paper III

Columbia pictures is owned by

  1. Matsushita
  2. Seagram
  3. Sony
  4. Samsung
Show answer & explanation
Correct answer

B. Seagram

The keyed response is option 2, “Seagram”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 202 of 336Original Question No.: 49Asked in: July 2016 Paper III

Journalese is known for its

  1. Complexity
  2. Simplicity
  3. Inclusivity
  4. Exhaustiveness
Show answer & explanation
Correct answer

C. Inclusivity

The keyed response is option 3, “Inclusivity”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 203 of 336Original Question No.: 51Asked in: July 2016 Paper III

was the metal used for the matrix of the type-setting machines of yester-years.

  1. Carbon
  2. Magnesium
  3. Lead
  4. Brass
Show answer & explanation
Correct answer

D. Brass

The keyed response is option 4, “Brass”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 204 of 336Original Question No.: 75Asked in: July 2016 Paper III

What is the meaning of ‘dominant specularity’?

  1. Distance
  2. Camera
  3. Code
  4. Ideology
Show answer & explanation
Correct answer

C. Code

The keyed response is option 3, “Code”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 205 of 336Original Question No.: 2Asked in: September 2016 Paper III

In communication, when some topics are off-limit to a person, it leads to _____ barriers.

  1. Emotional
  2. Physical
  3. Linguistic
  4. Social
Show answer & explanation
Correct answer

A. Emotional

The keyed response is option 1, “Emotional”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 206 of 336Original Question No.: 3Asked in: September 2016 Paper III

In a ritual definition, communication is linked to _____.

  1. Moral Panic
  2. Connivance
  3. Sharing
  4. Exploitation
Show answer & explanation
Correct answer

C. Sharing

The keyed response is option 3, “Sharing”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 207 of 336Original Question No.: 5Asked in: September 2016 Paper III

Icons are groups of interactive

  1. demands
  2. demeanours
  3. symbols
  4. definitions
Show answer & explanation
Correct answer

C. symbols

The keyed response is option 3, “symbols”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 208 of 336Original Question No.: 6Asked in: September 2016 Paper III

Alvin Toffler used the term

  1. massification
  2. demassification
  3. synthetic images
  4. clinicalisation
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Correct answer

B. demassification

The keyed response is option 2, “demassification”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 209 of 336Original Question No.: 8Asked in: September 2016 Paper III

According to Hallin and Mancini, the Democratic Corporatist Model of media and politics is located in

  1. Sri Lanka
  2. Belgium
  3. Syria
  4. Albania
Show answer & explanation
Correct answer

B. Belgium

The keyed response is option 2, “Belgium”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 210 of 336Original Question No.: 16Asked in: September 2016 Paper III

The communitarian strategy of development emphasizes

  1. Horizontal communication
  2. Corporate democracy
  3. Constant exploitation
  4. Authoritarianism
Show answer & explanation
Correct answer

A. Horizontal communication

The keyed response is option 1, “Horizontal communication”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 211 of 336Original Question No.: 19Asked in: September 2016 Paper III

The concept of ‘Vicious Circle of Poverty’ was propagated by

  1. S. Ewen
  2. E. Ewen
  3. M. Ferguson
  4. R. Nurkse
Show answer & explanation
Correct answer

D. R. Nurkse

The keyed response is option 4, “R. Nurkse”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 212 of 336Original Question No.: 37Asked in: September 2016 Paper III

Google uses a system called _____ to determine the importance of your page relative to the importance of other similar pages.

  1. SEO
  2. Page Rank
  3. Back links
  4. Ad words
Show answer & explanation
Correct answer

B. Page Rank

The keyed response is option 2, “Page Rank”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 213 of 336Original Question No.: 38Asked in: September 2016 Paper III

When rumours or gossips are spread by unlinked, people that kind of grapevine communication is identified as

  1. free flow
  2. random flow
  3. restricted flow
  4. critical flow
Show answer & explanation
Correct answer

A. free flow

The keyed response is option 1, “free flow”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 214 of 336Original Question No.: 74Asked in: September 2016 Paper III

What is the explicit doctrine in the passage?

  1. Truth
  2. Veneration of fact
  3. Objectivity
  4. Engagement
Show answer & explanation
Correct answer

C. Objectivity

The keyed response is option 3, “Objectivity”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 215 of 336Original Question No.: 2Asked in: January 2017 Paper III

The ability to access, analyse, evaluate and communicate media messages is known as

  1. Cultural criticism
  2. Critical theory
  3. Media dependency
  4. Media literacy
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Correct answer

D. Media literacy

The keyed response is option 4, “Media literacy”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 216 of 336Original Question No.: 3Asked in: January 2017 Paper III

Determinist and instrument views of media see them as purveyors of

  1. Tolerance
  2. Harmony
  3. Prosperity
  4. Violence
Show answer & explanation
Correct answer

D. Violence

The keyed response is option 4, “Violence”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 217 of 336Original Question No.: 6Asked in: January 2017 Paper III

A type of theory that describes an ideal way for media systems to be structured and operated is referred to as

  1. Value system
  2. Normative theory
  3. Scientific theory
  4. Archaic theory
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Correct answer

B. Normative theory

The keyed response is option 2, “Normative theory”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 218 of 336Original Question No.: 8Asked in: January 2017 Paper III

In communication, syllable structure is technically called

  1. paradigmatic
  2. syntagmatic
  3. paraglyphic
  4. ideographic
Show answer & explanation
Correct answer

B. syntagmatic

The keyed response is option 2, “syntagmatic”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 219 of 336Original Question No.: 12Asked in: January 2017 Paper III

In communication, content information is

  1. meaningless
  2. emotional
  3. non-receptive
  4. factual
Show answer & explanation
Correct answer

D. factual

The keyed response is option 4, “factual”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 220 of 336Original Question No.: 13Asked in: January 2017 Paper III

The answerability model of media accountability prefers

  1. Administrative aggression
  2. Negotiation
  3. Non-material penalty
  4. Moral binding
Show answer & explanation
Correct answer

B. Negotiation

The keyed response is option 2, “Negotiation”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 221 of 336Original Question No.: 15Asked in: January 2017 Paper III

A Normative Theory combining aspects of libertarianism and social responsibility theory is

  1. Eastern belief
  2. Latin American value
  3. Western concept
  4. Pluralism
Show answer & explanation
Correct answer

C. Western concept

The keyed response is option 3, “Western concept”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 222 of 336Original Question No.: 20Asked in: January 2017 Paper III

Who is the author of the book, ‘Durbar’?

  1. Tavleen Singh
  2. T.N. Ninan
  3. Arun Shourie
  4. Barkha Dutt
Show answer & explanation
Correct answer

A. Tavleen Singh

The keyed response is option 1, “Tavleen Singh”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 223 of 336Original Question No.: 38Asked in: January 2017 Paper III

Media contents’ flow is directly related to

  1. International relations
  2. Media production
  3. Language superiority
  4. Economic power
Show answer & explanation
Correct answer

D. Economic power

The keyed response is option 4, “Economic power”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 224 of 336Original Question No.: 40Asked in: January 2017 Paper III

All of the following are top-level domains, except

  1. .com
  2. .mil
  3. .amy
  4. .org
Show answer & explanation
Correct answer

C. .amy

The keyed response is option 3, “.amy”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 225 of 336Original Question No.: 63Asked in: January 2017 Paper III

Find out the correct sequence of the following organizations:

  1. NPA, IENS, AINEC, ILNA
  2. IENS, AINEC, ILNA, NPA
  3. AINEC, ILNA, NPA, IENS
  4. ILNA, IENS, AINEC, NPA
Show answer & explanation
Correct answer

A. NPA, IENS, AINEC, ILNA

Option 1 gives the keyed pairing or order: NPA, IENS, AINEC, ILNA. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 226 of 336Original Question No.: 69Asked in: January 2017 Paper III

Match the following: List – I (Newspaper) List – II (Language) (a) Deshdoot (i) Bengali (b) Udayavani (ii) Malayalam (c) Mathrubhumi (iii) Kannada (d) Dainik Pratidan (iv) Marathi Codes: (a) (b) (c) (d)

  1. (i) (ii) (iii) (iv)
  2. (iv) (iii) (i) (ii)
  3. (iii) (iv) (ii) (i)
  4. (iv) (iii) (ii) (i)
Show answer & explanation
Correct answer

D. (iv) (iii) (ii) (i)

Option 4 gives the keyed pairing or order: (iv) (iii) (ii) (i). Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 227 of 336Original Question No.: 2Asked in: November 2017 Paper III

In wheel type of communication, _________ is dominant.

  1. One person
  2. One group
  3. One chain
  4. One nation
Show answer & explanation
Correct answer

A. One person

The keyed response is option 1, “One person”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 228 of 336Original Question No.: 3Asked in: November 2017 Paper III

The concept of mindful journalism has drawn inspiration from:

  1. Hinduism
  2. Daoism
  3. Christianity
  4. Buddhism
Show answer & explanation
Correct answer

D. Buddhism

The keyed response is option 4, “Buddhism”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 229 of 336Original Question No.: 8Asked in: November 2017 Paper III

Initial stage of interpersonal communication is called:

  1. The phatic stage
  2. The intimate stage
  3. The personal stage
  4. The public stage
Show answer & explanation
Correct answer

A. The phatic stage

The keyed response is option 1, “The phatic stage”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 230 of 336Original Question No.: 11Asked in: November 2017 Paper III

The post-modernist media studies hinge on:

  1. Collectivism
  2. Religious leadership
  3. Inspirational illusions
  4. Aesthetic politics
Show answer & explanation
Correct answer

D. Aesthetic politics

The keyed response is option 4, “Aesthetic politics”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 231 of 336Original Question No.: 13Asked in: November 2017 Paper III

Critical theories of mass communication are ________ in character.

  1. Political
  2. Insignificant
  3. Symbolic
  4. Iconic
Show answer & explanation
Correct answer

A. Political

The keyed response is option 1, “Political”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 232 of 336Original Question No.: 28Asked in: November 2017 Paper III

Which is the parent company of Google?

  1. Alphabet
  2. Oracle
  3. Dell
  4. Microsoft
Show answer & explanation
Correct answer

A. Alphabet

The keyed response is option 1, “Alphabet”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 233 of 336Original Question No.: 37Asked in: November 2017 Paper III

According to Lang and Lang, when individual opinions merge into public opinion, the model that emerges is:

  1. Collective dynamics
  2. Hot public opinion
  3. Public opinion mainstreaming
  4. Collateralisation
Show answer & explanation
Correct answer

A. Collective dynamics

The keyed response is option 1, “Collective dynamics”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 234 of 336Original Question No.: 48Asked in: November 2017 Paper III

Fan writing is characterised as a type of textual:

  1. Preacting
  2. Problematisation
  3. Poaching
  4. Presumption
Show answer & explanation
Correct answer

C. Poaching

The keyed response is option 3, “Poaching”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 235 of 336Original Question No.: 57Asked in: November 2017 Paper III

Assertion (A): Language and communications are not only social practices, but also political. Reason (R): Human communication has the primary objective of self - preservation. Code:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true.
Show answer & explanation
Correct answer

B. Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Option 2 states the keyed relationship between the assertion and reason: Both (A) and (R) are true, but (R) is not the correct explanation of (A).. Check each statement first, then test whether the reason actually explains the assertion.

Question 236 of 336Original Question No.: 64Asked in: November 2017 Paper III

The correct chronological sequence of the following theories is:

  1. Libertarian, authoritarian, social responsibility, communist
  2. Social responsibility, communist, authoritarian, libertarian
  3. Communist, libertarian, authoritarian, social responsibility
  4. Authoritarian, libertarian, communist, social responsibility
Show answer & explanation
Correct answer

D. Authoritarian, libertarian, communist, social responsibility

Option 4 gives the keyed pairing or order: Authoritarian, libertarian, communist, social responsibility. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 237 of 336Original Question No.: 7Asked in: July 2018 Paper II

Henri Lefébvere, in relation to mass media, proposed the concept of:

  1. Social conflict
  2. Media oligarchy
  3. Commonplace commodity
  4. Spectacle
Show answer & explanation
Correct answer

D. Spectacle

The keyed response is option 4, “Spectacle”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 238 of 336Original Question No.: 11Asked in: July 2018 Paper II

Immanuel Kant developed:

  1. Deontological theory
  2. Teleological theory
  3. Relativism
  4. Justice theory
Show answer & explanation
Correct answer

A. Deontological theory

The keyed response is option 1, “Deontological theory”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 239 of 336Original Question No.: 31Asked in: July 2018 Paper II

For Mikhail Bakhtin, __________ was essential for development.

  1. Mass communication
  2. Meaninglessness
  3. Social dialogue
  4. Entropy
Show answer & explanation
Correct answer

C. Social dialogue

The keyed response is option 3, “Social dialogue”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 240 of 336Original Question No.: 39Asked in: July 2018 Paper II

is known as the patron saint of the electronic colonialism.

  1. Steve Jobs
  2. Marshal McLuhan
  3. Thomas Nashe
  4. Thomas McPhail
Show answer & explanation
Correct answer

D. Thomas McPhail

The keyed response is option 4, “Thomas McPhail”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 241 of 336Original Question No.: 45Asked in: July 2018 Paper II

Media discourses are often described as:

  1. Power relations
  2. Entrapment
  3. Social fit
  4. Industry text
Show answer & explanation
Correct answer

A. Power relations

The keyed response is option 1, “Power relations”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 242 of 336Original Question No.: 51Asked in: July 2018 Paper II

Oscar awards are also known as:

  1. Gate awards
  2. Humphrey awards
  3. Academy awards
  4. Grammy awards
Show answer & explanation
Correct answer

C. Academy awards

The keyed response is option 3, “Academy awards”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 243 of 336Original Question No.: 53Asked in: July 2018 Paper II

The contra flow of information is symbolised by:

  1. CNN
  2. STAR
  3. FOX TV
  4. Al-Jazeera
Show answer & explanation
Correct answer

D. Al-Jazeera

The keyed response is option 4, “Al-Jazeera”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 244 of 336Original Question No.: 75Asked in: July 2018 Paper II

Assertion (A): Letters to the editor are spontaneous response to newspaper contents. Reason (R): These letters reflect public opinion and can also be an organised persuasive device. Code:

  1. Both (A) and (R) are true.
  2. Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  3. (A) is true, but (R) is false.
  4. (A) is false, but (R) is true
Show answer & explanation
Correct answer

A. Both (A) and (R) are true.

Option 1 states the keyed relationship between the assertion and reason: Both (A) and (R) are true.. Check each statement first, then test whether the reason actually explains the assertion.

Question 245 of 336Original Question No.: 78Asked in: July 2018 Paper II

Identify correct chronological order of scholars who contributed for feminist media studies:

  1. Noreene Janus, Ann Gray, Margaret Gallagher, Betty Friedan
  2. Margaret Gallagher, Betty Friedan, Noreene Janus, Ann Gray
  3. Betty Friedan, Noreene Janus, Margaret Gallagher, Ann Gray
  4. Ann Gray, Margaret Gallagher, Betty Friedan, Noreene Janus
Show answer & explanation
Correct answer

C. Betty Friedan, Noreene Janus, Margaret Gallagher, Ann Gray

Option 3 gives the keyed pairing or order: Betty Friedan, Noreene Janus, Margaret Gallagher, Ann Gray. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 246 of 336Original Question No.: 84Asked in: July 2018 Paper II

Identify the chronological order of Dada Saheb Phalke award winners:

  1. D. Ramanaidu, Tapan Sinha, Manoj Kumar, Soumitra Chatterjee
  2. Manoj Kumar, Soumitra Chatterjee, D. Ramanaidu, Tapan Sinha
  3. Soumitra Chatterjee, Tapan Sinha, Manoj Kumar, D. Ramanaidu
  4. Tapan Sinha, D. Ramanaidu, Soumitra Chatterjee, Manoj Kumar
Show answer & explanation
Correct answer

D. Tapan Sinha, D. Ramanaidu, Soumitra Chatterjee, Manoj Kumar

Option 4 gives the keyed pairing or order: Tapan Sinha, D. Ramanaidu, Soumitra Chatterjee, Manoj Kumar. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 247 of 336Original Question No.: 96Asked in: July 2018 Paper II

What is the new perspective of cognitive psychologists?

  1. A re–look at audience
  2. Different study of media audience
  3. Detachment of media audience from media
  4. Rejection of media audience theory
Show answer & explanation
Correct answer

B. Different study of media audience

The keyed response is option 2, “Different study of media audience”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 248 of 336Original Question No.: 97Asked in: July 2018 Paper II

What does information processing theory use to describe the sensory perception?

  1. Systems theory
  2. Disparate ideas
  3. Cognitive processes
  4. Mechanistic analogies
Show answer & explanation
Correct answer

D. Mechanistic analogies

The keyed response is option 4, “Mechanistic analogies”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 249 of 336Original Question No.: 98Asked in: July 2018 Paper II

Where does the distinction between cognitive processes and consciousness occur?

  1. It occurs in information handlers
  2. It occurs in information avoiders
  3. It occurs in the brain of the receiver
  4. It occurs in sophisticated machines
Show answer & explanation
Correct answer

C. It occurs in the brain of the receiver

The keyed response is option 3, “It occurs in the brain of the receiver”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 250 of 336Original Question No.: 1Asked in: June 2020 cycle - 24 September 2020, Shift II

The relationship between text/and social structure is

  1. Mediated
  2. Non-mediated
  3. Confounded
  4. Unilateral
Show answer & explanation
Correct answer

A. Mediated

The keyed response is option 1, “Mediated”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 251 of 336Original Question No.: 3Asked in: June 2020 cycle - 24 September 2020, Shift II

In communication, ‘The project of the self isa concept developediby

  1. James W. Carey
  2. John B. Thompson
  3. Will Right
  4. Arthur Asa Berger
Show answer & explanation
Correct answer

B. John B. Thompson

The keyed response is option 2, “John B. Thompson”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 252 of 336Original Question No.: 5Asked in: June 2020 cycle - 24 September 2020, Shift II

The diffusion model assumes that a proper combination of two things can move individuals from a process of awareness of new technology to adoption of that technology. Which are the two things?

  1. Mass media and telecommunication
  2. Non-mediated and inter-personal communication
  3. Pro-innovation mass media and telecommunication
  4. Information technology and mass communication
Show answer & explanation
Correct answer

B. Non-mediated and inter-personal communication

The keyed response is option 2, “Non-mediated and inter-personal communication”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 253 of 336Original Question No.: 9Asked in: June 2020 cycle - 24 September 2020, Shift II

Events that occur suddenly and fit well with the news org ikely to be reported. Which news value does this explain?

  1. Timelines
  2. Familiarity
  3. Disruption
  4. Consonance
Show answer & explanation
Correct answer

C. Disruption

The keyed response is option 3, “Disruption”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 254 of 336Original Question No.: 11Asked in: June 2020 cycle - 24 September 2020, Shift II

The closer the event, the bigger the story. The proximity refers to which one of the following?

  1. The reader
  2. The media institution's headquarters
  3. The local politician
  4. The local policeman
Show answer & explanation
Correct answer

B. The media institution's headquarters

The keyed response is option 2, “The media institution's headquarters”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 255 of 336Original Question No.: 12Asked in: June 2020 cycle - 24 September 2020, Shift II

According to an official who had information on the meeting yesterday, the CEO told the department heads that there would be layoffs. This is an example of what kind of account?

  1. Firsthand
  2. Secondhand
  3. Thirdhand
  4. Fourthhand
Show answer & explanation
Correct answer

C. Thirdhand

The keyed response is option 3, “Thirdhand”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 256 of 336Original Question No.: 19Asked in: June 2020 cycle - 24 September 2020, Shift II

Which one of the following is the most appropriate function of Public Relations?

  1. It is about organizing media conferences and giving out media releg&es at g#faggered intervals.
  2. It is about addressing media issues on a regular
  3. It is maintaining minimum relations on a continuous b: H
  4. It is about handling a crisis situation in an organization after getting clearance from the security agencies.
Show answer & explanation
Correct answer

C. It is maintaining minimum relations on a continuous b: H

The keyed response is option 3, “It is maintaining minimum relations on a continuous b: H”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 257 of 336Original Question No.: 24Asked in: June 2020 cycle - 24 September 2020, Shift II

The limitation of action against contempt of court is of

  1. Four years
  2. Three years
  3. Two years
  4. One year
Show answer & explanation
Correct answer

D. One year

The keyed response is option 4, “One year”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 258 of 336Original Question No.: 26Asked in: June 2020 cycle - 24 September 2020, Shift II

While selecting a product, what isa consumer mostly prone to?

  1. Emotions
  2. Rational thought
  3. Habit
  4. Public opinion
Show answer & explanation
Correct answer

C. Habit

The keyed response is option 3, “Habit”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 259 of 336Original Question No.: 28Asked in: June 2020 cycle - 24 September 2020, Shift II

What is the process of using promotional tools in a unified way so that communication synergy is achieved, called?

  1. Synergetic marketing communication
  2. Integrated marketing communication
  3. Integrated segmentation
  4. Segmented communication
Show answer & explanation
Correct answer

B. Integrated marketing communication

The keyed response is option 2, “Integrated marketing communication”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 260 of 336Original Question No.: 32Asked in: June 2020 cycle - 24 September 2020, Shift II

Optical storage technology uses light in the form of

  1. LASER
  2. Gamma Rays
  3. X-Rays
  4. RADAR
Show answer & explanation
Correct answer

A. LASER

The keyed response is option 1, “LASER”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 261 of 336Original Question No.: 34Asked in: June 2020 cycle - 24 September 2020, Shift II

Which one of the following film directors was, part of Dogme195 filmmaking movement started in1995?

  1. Lars von Trier
  2. Martin Scorsese
  3. Jafar Panahi
  4. Shohei Imamura
Show answer & explanation
Correct answer

A. Lars von Trier

The keyed response is option 1, “Lars von Trier”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 262 of 336Original Question No.: 35Asked in: June 2020 cycle - 24 September 2020, Shift II

The critically acclaimed movie "Black ", which got many national awards was directed by

  1. Madhur Bhandarkar
  2. Ashutosh Gowarikar
  3. Sanjay Leela Bhansali
  4. Hrishikesh Mukherjee
Show answer & explanation
Correct answer

C. Sanjay Leela Bhansali

The keyed response is option 3, “Sanjay Leela Bhansali”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 263 of 336Original Question No.: 44Asked in: June 2020 cycle - 24 September 2020, Shift II

Two perspectives that influenced propaganda theory in the 1930s are A. Mass society view B. Behaviourism C. Freudianism D. Media aggression Choose the correct answer from the options given below:

  1. A and B only
  2. B and C only
  3. C and D only
  4. A and D only
Show answer & explanation
Correct answer

B. B and C only

The keyed response is option 2, “B and C only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 264 of 336Original Question No.: 51Asked in: June 2020 cycle - 24 September 2020, Shift II

William Hachten proposed the following normative theories that are spread all over the world: A. Western B. Revolutionary C. Social responsibility D. Democratic participant E. Authoritarian Choose the correct answer from the options given below

  1. A, B and C only
  2. B, C and D only
  3. A, B and E only
  4. C, D and E only
Show answer & explanation
Correct answer

C. A, B and E only

The keyed response is option 3, “A, B and E only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 265 of 336Original Question No.: 61Asked in: June 2020 cycle - 24 September 2020, Shift II

Media texts can be used for A. Solace B. Identification C, Escape D. Voluntary acquisition E. Unpredictable statements Choose the correct answer from the options given below:

  1. A, B and C only
  2. B, C and D only
  3. C, D and E only
  4. A, D and E only
Show answer & explanation
Correct answer

A. A, B and C only

The keyed response is option 1, “A, B and C only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 266 of 336Original Question No.: 68Asked in: June 2020 cycle - 24 September 2020, Shift II

Match List I with List II List I List Il Directors Films A. Stanley Kubrick |. The Sacrifice B.Vittorio De Sica ll. My Life to Live C. Jean Luc Godard Ill. Shoeshine D. Andrei Tarkovsky IV. Lolita Choose the correct answer from the options given below:

  1. A-1L,B-1,C- Il, D- IV
  2. A-WV,B-I,,C-1, D-Il
  3. A-IV,B-Ill,C-ll, D-I
  4. A-I,B-W,C-ItL D-1
Show answer & explanation
Correct answer

C. A-IV,B-Ill,C-ll, D-I

Option 3 gives the keyed pairing or order: A-IV,B-Ill,C-ll, D-I. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 267 of 336Original Question No.: 71Asked in: June 2020 cycle - 24 September 2020, Shift II

Match List I with List II List | List Il Element Description A. Cartoon |. Special content pages B. Logo ll. To liven up the pages C. Tear-out Ill. To identify particular sections D. Supplements IV. For future reference Choose the correct answer from the options given below:

  1. A-1L, B-1lilL C-IV,D-1
  2. A-Ill,B-IV,C-1, D-Il
  3. A-IV,B-1,C-1Il, D-Ill
  4. A-IL,B-IV,C-1, D-Ill
Show answer & explanation
Correct answer

A. A-1L, B-1lilL C-IV,D-1

Option 1 gives the keyed pairing or order: A-1L, B-1lilL C-IV,D-1. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 268 of 336Original Question No.: 85Asked in: June 2020 cycle - 24 September 2020, Shift II

Identify the sequence of elements in the Johari window: A. Blind B. Hidden C. Unknown D. Open Choose the correct answer from the options given below

  1. B,C,A,D
  2. D,A, B,C
  3. D,C,B,A
  4. D,B,A,C
Show answer & explanation
Correct answer

B. D,A, B,C

Option 2 gives the keyed pairing or order: D,A, B,C. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 269 of 336Original Question No.: 87Asked in: June 2020 cycle - 24 September 2020, Shift II

Given below are two statements, one is labelled as Assertion A and other one labelled as Reason R Assertion A: Media grammar represents one of the basic foundations of media studies. Reason R: An understanding of media is dependent upon an understanding of the unique presentation of messages of each medium. In light of the above statements, choose the correct answer from the options given below

  1. Both A and R are true and R is the correct explanation of A
  2. Both A and R are true but R is NOT the correct explanation of A
  3. A is true but R is false
  4. A is false but R is true
Show answer & explanation
Correct answer

A. Both A and R are true and R is the correct explanation of A

Option 1 states the keyed relationship between the assertion and reason: Both A and R are true and R is the correct explanation of A. Check each statement first, then test whether the reason actually explains the assertion.

Question 270 of 336Original Question No.: 89Asked in: June 2020 cycle - 24 September 2020, Shift II

Given below are two statements, one is labelled as Assertion A and other one labelled as Reason R Assertion A: Any feminist media eruption produces new theoretical frameworks in media studies. Reason R: Feminist structural narratives have survived despite post-feminist arguments aimed at the patriarchal backlash. In light of the above statements, choose the correct answer from the options given below

  1. Both A and R are true and R is the correct explanation of A
  2. Both A and R are true but R is NOT the correct explanation of A
  3. A is true but R is false
  4. A is false but R is true
Show answer & explanation
Correct answer

A. Both A and R are true and R is the correct explanation of A

Option 1 states the keyed relationship between the assertion and reason: Both A and R are true and R is the correct explanation of A. Check each statement first, then test whether the reason actually explains the assertion.

Question 271 of 336Original Question No.: 94Asked in: June 2020 cycle - 24 September 2020, Shift II

What will be the perceived feature of ICT?

  1. A support to a specific political order
  2. A disruption of social values
  3. An emergence of new autocratic system
  4. A flawed view of the history
Show answer & explanation
Correct answer

A. A support to a specific political order

The keyed response is option 1, “A support to a specific political order”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 272 of 336Original Question No.: 96Asked in: June 2020 cycle - 24 September 2020, Shift II

Even though pragmatism rejects constants, why does it play a different role in the American context?

  1. Because the American media should be regulated
  2. Because American media should respond to unique contingencies which are contextual
  3. Because American media should become pragmatic
  4. Because social or historical contexts are irregular constants
Show answer & explanation
Correct answer

B. Because American media should respond to unique contingencies which are contextual

The keyed response is option 2, “Because American media should respond to unique contingencies which are contextual”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 273 of 336Original Question No.: 1Asked in: December 2022 cycle - 3 March 2023, Shift I

Verbal code for communication is:

  1. Colour
  2. Picture
  3. Language
  4. None of the above
Show answer & explanation
Correct answer

C. Language

The keyed response is option 3, “Language”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 274 of 336Original Question No.: 23Asked in: December 2022 cycle - 3 March 2023, Shift I

‘Randanka', ‘Chingari', ‘Hunkar', ‘Toofan' are the name of those letters which had given important contribution by their own content in Indias heart by providing vigour to the people for independence. These letters were:

  1. Professional letter
  2. Private (Individual) letter
  3. Undeground letter
  4. None of the above
Show answer & explanation
Correct answer

C. Undeground letter

The keyed response is option 3, “Undeground letter”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 275 of 336Original Question No.: 26Asked in: December 2022 cycle - 3 March 2023, Shift I

Lens which is thin at center and thick at edges is

  1. Convex lens
  2. Biconvex lens
  3. Both (1) and (2)
  4. Concave lense
Show answer & explanation
Correct answer

D. Concave lense

The keyed response is option 4, “Concave lense”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 276 of 336Original Question No.: 29Asked in: December 2022 cycle - 3 March 2023, Shift I

Who is considered as a father of the Public Interest litigation in India?

  1. Justice Altmas Kabir
  2. Justice H.L. Dattu
  3. Justice R.C. Lohta
  4. Justice P.N. Bhagwati
Show answer & explanation
Correct answer

D. Justice P.N. Bhagwati

The keyed response is option 4, “Justice P.N. Bhagwati”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 277 of 336Original Question No.: 33Asked in: December 2022 cycle - 3 March 2023, Shift I

Who coined term ‘cyberspace'?

  1. Michael Eisner
  2. William Gibson
  3. G. Dominik
  4. Lehaman Hilzig
Show answer & explanation
Correct answer

B. William Gibson

The keyed response is option 2, “William Gibson”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 278 of 336Original Question No.: 42Asked in: December 2022 cycle - 3 March 2023, Shift I

Marketing concept is: A. Production-oriented B. Advertisement-oriented C. Sale-oriented D. Customer-oriented E. Market-oriented Choose the correct answer from the options given below:

  1. A, B, C only
  2. A, C, D only
  3. B, E, Aonly
  4. E, D, B only
Show answer & explanation
Correct answer

B. A, C, D only

The keyed response is option 2, “A, C, D only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 279 of 336Original Question No.: 45Asked in: December 2022 cycle - 3 March 2023, Shift I

Gramophone Record Disc was played at following speeds: A. 45 rpm B. 60 rpm C. 331/3 rpm D. 78 rpm E. 30 rpm Choose the correct answer from the options given below:

  1. A, B, C only
  2. B, C, E only
  3. A, C, D only
  4. B, D, E only
Show answer & explanation
Correct answer

C. A, C, D only

The keyed response is option 3, “A, C, D only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 280 of 336Original Question No.: 47Asked in: December 2022 cycle - 3 March 2023, Shift I

Which of the following papers were introduced or edited by Madan Mohan Malviya? A. Hindustan B. Brahman C. Abhhyudaya D. Leader E. Malwa Akhbaar Choose the correct answer from the options given below:

  1. A, E, D only
  2. B, A, D only
  3. A, C, D only
  4. A, C, E only
Show answer & explanation
Correct answer

C. A, C, D only

The keyed response is option 3, “A, C, D only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 281 of 336Original Question No.: 60Asked in: December 2022 cycle - 3 March 2023, Shift I

Which of the following dances came under the category of traditional folk dance? A. Bihu dance B. Raii dance C. Robot dance D. Contemporary dance E. Karma dance Choose the correct answer from the options given below:

  1. A, D,B only
  2. A, B, E only
  3. A,B, C only
  4. A, C, D only
Show answer & explanation
Correct answer

B. A, B, E only

The keyed response is option 2, “A, B, E only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 282 of 336Original Question No.: 61Asked in: December 2022 cycle - 3 March 2023, Shift I

The main areas of Nonverbal Communication study are A. Face Expression B. Language C. Interpersonal zones D. Debate E. Tattoo Choose the correct answer from the options given below:

  1. A,B, C only
  2. C, D, E only
  3. B,C, E only
  4. A, C, E only
Show answer & explanation
Correct answer

D. A, C, E only

The keyed response is option 4, “A, C, E only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 283 of 336Original Question No.: 63Asked in: December 2022 cycle - 3 March 2023, Shift I

According to Indian ‘Ras theory' accomplishment of Ras is related from the following. A. Vibhav B. Kavya C. Anubhav D. Sanket (Indication) E. Vyabhichari Bhav Choose the correct answer from the options given below:

  1. A, D, E only
  2. B, A, E only
  3. A, C, E only
  4. B, D, C only
Show answer & explanation
Correct answer

C. A, C, E only

The keyed response is option 3, “A, C, E only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 284 of 336Original Question No.: 64Asked in: December 2022 cycle - 3 March 2023, Shift I

Following are types of speech? A. Madhyama B. Paraa C. Pashyanti D. Akhchara E. Vaikhari Choose the correct answer from the options given below:

  1. A, D, E only
  2. B, C, E only
  3. B, A, D only
  4. B, E, A only qj) 2 (2) 2 (3) 3
Show answer & explanation
Correct answer

B. B, C, E only

The keyed response is option 2, “B, C, E only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 285 of 336Original Question No.: 69Asked in: December 2022 cycle - 3 March 2023, Shift I

Match List I with List II LIST I (Advertising Agencies) |LIST II (Company's Brand) A. |O & M (Ogilvy & Mather) I. [Nestle B. [Mac Cane Ericson II. [Proctor & Gamble C. |Trikaya Grey III. [Master Card D. WT Hindustan Thompson Associate} IV. [Cadbury Choose the correct answer from the options given below:

  1. A-I, B-III, C-II, D-IV
  2. A-IV, B-III, C-II, D-I
  3. A-Il, B-IV, C-I, D-II
  4. A-IV, B-I, C-Il, D-III
Show answer & explanation
Correct answer

B. A-IV, B-III, C-II, D-I

Option 2 gives the keyed pairing or order: A-IV, B-III, C-II, D-I. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 286 of 336Original Question No.: 72Asked in: December 2022 cycle - 3 March 2023, Shift IDropped

Match List I with List II LIST I (Model) ILIST II (Name of the Presenter' A. |S-M-C-R Model I. [Barnlund B. [Transactional Model IL [David Berlo C. JReinforcing Spirals Model] III. [Daniel Lear D. [Development Model IV. [Michael D Slater Choose the correct answer from the options given below:

  1. A-II, B-IV, C-I, D-II
  2. A-II, B-I, C-IV, D-II
  3. A-IV, B-II, C-III, D-I
  4. A-IV, B-III, C-I, D-II
Show answer & explanation
Final-key status: Dropped / not scored

The final key dropped this item, so no option is treated as the scored answer. Use it only as a concept-check prompt.

Question 287 of 336Original Question No.: 80Asked in: December 2022 cycle - 3 March 2023, Shift I

Identify the chronological order of the communication theory. A. Two Step Communication Theory. B. Semiotic Theory. C. Normative Theory D. Public Opinion Theory E. Dependence Theory Choose the correct answer from the options given below:

  1. B.D,.¢, BA
  2. DA, 2 Be
  3. BE DeC A
  4. B,D, A, E, C
Show answer & explanation
Correct answer

D. B,D, A, E, C

Option 4 gives the keyed pairing or order: B,D, A, E, C. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 288 of 336Original Question No.: 87Asked in: December 2022 cycle - 3 March 2023, Shift I

Given below are two statements: StatementI: ‘Language' word came from greek word ‘lingua' meaning ‘tongue'. As such language can be defined as the ‘use of the tongue' to create meaning bearing forms. Statement II: Media dominance is a technique of buying a large amount of space on time in one medium for an advertisement or program. In the light of the above statements, choose the correct answer from the options given below:

  1. Both Statement I and Statement II are correct.
  2. Both Statement I and Statement II are incorrect.
  3. Statement I is correct but Statement II is incorrect.
  4. Statement I is incorrect but Statement II is correct.
Show answer & explanation
Correct answer

D. Statement I is incorrect but Statement II is correct.

The keyed response is option 4, “Statement I is incorrect but Statement II is correct.”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 289 of 336Original Question No.: 90Asked in: December 2022 cycle - 3 March 2023, Shift I

Given below are two statements: StatementI: New Media technologies, which are involved in the creation, delivery and consumption of media content. Statement II: These media apply specially to digital media, such as digital satellite, internet linked PC's, MP3 player etc. In the light of the above statements, choose the correct answer from the options given below:

  1. Both Statement I and Statement II are true.
  2. Both Statement I and Statement II are false.
  3. Statement I is true but Statement II is false.
  4. Statement I is false but Statement II is true.
Show answer & explanation
Correct answer

A. Both Statement I and Statement II are true.

The keyed response is option 1, “Both Statement I and Statement II are true.”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 290 of 336Original Question No.: 95Asked in: December 2022 cycle - 3 March 2023, Shift I

We can not get expected success by presuppositive content -

  1. Communication source should be elite.
  2. For the transmission of message there should be adoption of downward path (direction)
  3. Both (1) and (2)
  4. None of these.
Show answer & explanation
Correct answer

C. Both (1) and (2)

The keyed response is option 3, “Both (1) and (2)”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 291 of 336Original Question No.: 1Asked in: December 2023 - 13 December 2023, Shift II

According to James W. Carey "Communication that is directed not towards the extension of message in space but towards the maintenance of society in time," is

  1. Spatial view of Communication
  2. Phenomenal view of Communication
  3. Spiritual view of Communication
  4. Ritual view of Communication
Show answer & explanation
Correct answer

D. Ritual view of Communication

The keyed response is option 4, “Ritual view of Communication”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 292 of 336Original Question No.: 8Asked in: December 2023 - 13 December 2023, Shift II

Fundamental duties of every citizen of India are mentioned in article

  1. 52B
  2. 51A
  3. 51
  4. 55
Show answer & explanation
Correct answer

B. 51A

The keyed response is option 2, “51A”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 293 of 336Original Question No.: 12Asked in: December 2023 - 13 December 2023, Shift II

Who worked on the significance of the shift from oral to textual communication in ancient times?

  1. Rozer Federer
  2. Walter Orige
  3. Denis Mcquail
  4. James Heart
Show answer & explanation
Correct answer

B. Walter Orige

The keyed response is option 2, “Walter Orige”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 294 of 336Original Question No.: 14Asked in: December 2023 - 13 December 2023, Shift II

is pleasure to look at another person as an erotic object

  1. Ego libido
  2. Vertigo
  3. Scopophilic instinct
  4. Vicissitude
Show answer & explanation
Correct answer

C. Scopophilic instinct

The keyed response is option 3, “Scopophilic instinct”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 295 of 336Original Question No.: 35Asked in: December 2023 - 13 December 2023, Shift II

Which of these is not an example of body language?

  1. Facial expressions
  2. Gestures
  3. Emoji
  4. Postures
Show answer & explanation
Correct answer

C. Emoji

The keyed response is option 3, “Emoji”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 296 of 336Original Question No.: 49Asked in: December 2023 - 13 December 2023, Shift II

Identify Automatic elections flash devices from the following A. Bounce Flash B. Single Flash C. Black and White Flash D. Red Eye E. Colour Flash Choose the correct answer from the options given below

  1. B, D and E only
  2. A,B and D only
  3. C, D and E only
  4. A, Cand D only
Show answer & explanation
Correct answer

B. A,B and D only

The keyed response is option 2, “A,B and D only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 297 of 336Original Question No.: 60Asked in: December 2023 - 13 December 2023, Shift II

Which of the following are normative theories? A. Social Responsibility Theory B. Authoritarian Theory C. Libertarian Theory D. Multi-media communication Theory E_ Critical Theory Choose the most appropriate answer from the option given below

  1. B, C and D Only
  2. A,B and C Only
  3. C, D and E Only
  4. A,B and D Only
Show answer & explanation
Correct answer

B. A,B and C Only

The keyed response is option 2, “A,B and C Only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 298 of 336Original Question No.: 66Asked in: December 2023 - 13 December 2023, Shift II

Match List | with List I! List -| List — Il Books Author A. India: A Nation |. Margarita Berns) B. The Need in nationalism and other Essaysjll. C.F. Andrews C. India today and Tomorrow lll. Annie Besant D. North India IV. Arvind Gosh Chose the correct answer from the options given below:

  1. A-lll, B-IV,C-1,D-Il
  2. A-Ill,B-1, C-IV,D-Il
  3. A-IV,B-ll, C-1, D-Ill
  4. A-IV,B-Ill,C-1, D-Il
Show answer & explanation
Correct answer

A. A-lll, B-IV,C-1,D-Il

Option 1 gives the keyed pairing or order: A-lll, B-IV,C-1,D-Il. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 299 of 336Original Question No.: 68Asked in: December 2023 - 13 December 2023, Shift II

Match List I with List II List I (Organizations) List II (Public Service Announcement) A. HDFC I. Lets catch up with life B. SBI II. Hum Haar Nahi Maanenge C. Google India III. Thank you doctors, nurses and all healthcare workers D. Parle IV. Ghar Mein Khushiyan Choose the correct answer from the options given below:

  1. A-I, B-II, C-III, D-IV
  2. A-I, B-III, C-IV, D-II
  3. A-II, B-IV, C-III, D-I
  4. A-II, B-III, C-IV, D-I
Show answer & explanation
Correct answer

C. A-II, B-IV, C-III, D-I

Option 3 gives the keyed pairing or order: A-II, B-IV, C-III, D-I. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 300 of 336Original Question No.: 70Asked in: December 2023 - 13 December 2023, Shift II

Match List I with List II. List I (Mass Communication Theory): A. Agenda–Setting; B. Spiral of Silence; C. Cultivation Theory; D. Public Opinion. List II (Theorist): I. Elisabelt Noelle–Neumann; II. George Gerbner; III. Walter Lippman; IV. McComb and Shaw. Choose the correct answer from the options given below:

  1. A–IV, B–I, C–II, D–III
  2. A–IV, B–I, C–III, D–II
  3. A–I, B–IV, C–II, D–III
  4. A–I, B–II, C–III, D–IV
Show answer & explanation
Correct answer

A. A–IV, B–I, C–II, D–III

Option 1 gives the keyed pairing or order: A–IV, B–I, C–II, D–III. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 301 of 336Original Question No.: 71Asked in: December 2023 - 13 December 2023, Shift II

Match List | with List I! Chose the correct answer from the options given below:

  1. A-lI,B-Ill,C-1,D-IV
  2. A-IV,B-I, Cll, D-Ill
  3. A-Ill, B-Il,C-1,D-IV
  4. A-1,B-IV.C-Ill, D-Il
Show answer & explanation
Correct answer

A. A-lI,B-Ill,C-1,D-IV

Option 1 gives the keyed pairing or order: A-lI,B-Ill,C-1,D-IV. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 302 of 336Original Question No.: 72Asked in: December 2023 - 13 December 2023, Shift II

Match List I with List II List I (Radio Milestone) List II (Date) A. Vividh Bharti Service started I. 23/7/1927 B. All India Radio Comes Under I & B Ministry II. 3/10/1957 C. FM Radio Started in India III. 24/10/1941 D. Radio Started in India IV. 23/7/1977 Choose the correct answer from the options given below:

  1. A-I, B-II, C-IV, D-III
  2. A-III, B-I, C-II, D-IV
  3. A-IV, B-III, C-II, D-I
  4. A-II, B-III, C-IV, D-I
Show answer & explanation
Correct answer

D. A-II, B-III, C-IV, D-I

Option 4 gives the keyed pairing or order: A-II, B-III, C-IV, D-I. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 303 of 336Original Question No.: 74Asked in: December 2023 - 13 December 2023, Shift II

Match List I with List II List I (Editor) List II (Newspaper) A. Bal Gangadhar Tilak I. Mirat-ul-Akhbar B. Raja Ram Mohan Roy II. Indian Opinion C. Dr B. R. Ambedkar III. Mooknayak D. Mahatma Gandhi IV. Maratha Choose the correct answer from the options given below:

  1. A-IV, B-I, C-II, D-III
  2. A-I, B-IV, C-III, D-II
  3. A-I, B-II, C-III, D-IV
  4. A-IV, B-I, C-III, D-II
Show answer & explanation
Correct answer

D. A-IV, B-I, C-III, D-II

Option 4 gives the keyed pairing or order: A-IV, B-I, C-III, D-II. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 304 of 336Original Question No.: 80Asked in: December 2023 - 13 December 2023, Shift II

The correct chronological order of tenure of Minister of Information and Broad Casting of Government of India A. Venkaiah Naidu B. Ravi Shankar Prasad C. Smirti Zubin Irani D. Prakash Javadekar E. Arun Jaitley Choose the correct answer from the options given below

  1. B, E, D, A, C
  2. B, D, E, A, C
  3. E, B, C, D, A
  4. E, D, B, C, A
Show answer & explanation
Correct answer

B. B, D, E, A, C

Option 2 gives the keyed pairing or order: B, D, E, A, C. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 305 of 336Original Question No.: 93Asked in: December 2023 - 13 December 2023, Shift II

Communication activities help people for

  1. Reflect own reality
  2. Reflect group reality
  3. Reflect community reality
  4. Reflect communication skills
Show answer & explanation
Correct answer

A. Reflect own reality

The keyed response is option 1, “Reflect own reality”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 306 of 336Original Question No.: 94Asked in: December 2023 - 13 December 2023, Shift II

For the fair and effective communication is required easy for active goal

  1. Communication skills
  2. Interpersonal communication skills
  3. Group communication skills
  4. Community communication skills
Show answer & explanation
Correct answer

B. Interpersonal communication skills

The keyed response is option 2, “Interpersonal communication skills”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 307 of 336Original Question No.: 95Asked in: December 2023 - 13 December 2023, Shift II

Discussion tools are

  1. Flipchart, Facebook, Newspaper, video
  2. Newspaper, News Channels, Audio cassettes
  3. Flipchart, Audio-cassettes, slides
  4. Video, audio-cassettes, slides and Flipcharts
Show answer & explanation
Correct answer

D. Video, audio-cassettes, slides and Flipcharts

The keyed response is option 4, “Video, audio-cassettes, slides and Flipcharts”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 308 of 336Original Question No.: 98Asked in: December 2023 - 13 December 2023, Shift II

Who is the Canadian processor?

  1. Stephen Robbins
  2. McLuhan
  3. Baran Davis
  4. Ian Hargreaves
Show answer & explanation
Correct answer

B. McLuhan

The keyed response is option 2, “McLuhan”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 309 of 336Original Question No.: 99Asked in: December 2023 - 13 December 2023, Shift II

What is technological idiot?

  1. New Media Tools
  2. Television
  3. Internat
  4. Cultural use in Technology
Show answer & explanation
Correct answer

B. Television

The keyed response is option 2, “Television”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 310 of 336Original Question No.: 1Asked in: June 2024 - 3 September 2024, Shift II

Who coined the term pragmatics?

  1. Marshall McLuhan
  2. Alfred Radcliffe Brown
  3. Charles S. Peirce
  4. Neil Postman
Show answer & explanation
Correct answer

C. Charles S. Peirce

The keyed response is option 3, “Charles S. Peirce”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 311 of 336Original Question No.: 2Asked in: June 2024 - 3 September 2024, Shift II

Who coined the term ‘Cognitive dissonance'?

  1. Marshall McLuhan
  2. Jaques Elul
  3. Neil Postman
  4. Leon Festinger
Show answer & explanation
Correct answer

D. Leon Festinger

The keyed response is option 4, “Leon Festinger”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 312 of 336Original Question No.: 4Asked in: June 2024 - 3 September 2024, Shift II

Who invented the telegraph?

  1. Samuel Morse
  2. Johannes Gutenberg
  3. Charles Babbage
  4. Thomas Edison
Show answer & explanation
Correct answer

A. Samuel Morse

The keyed response is option 1, “Samuel Morse”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 313 of 336Original Question No.: 6Asked in: June 2024 - 3 September 2024, Shift II

Cultivation analysis was developed by whom?

  1. Walter Lippman
  2. Garge Gerbner
  3. Herald Lasswel
  4. Herald Inis
Show answer & explanation
Correct answer

B. Garge Gerbner

The keyed response is option 2, “Garge Gerbner”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 314 of 336Original Question No.: 7Asked in: June 2024 - 3 September 2024, Shift II

The transfer of mass media agendas to public agendas is called _ si

  1. Salience transfer
  2. Public transfer
  3. Knowledge transfer
  4. Private transfer
Show answer & explanation
Correct answer

A. Salience transfer

The keyed response is option 1, “Salience transfer”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 315 of 336Original Question No.: 28Asked in: June 2024 - 3 September 2024, Shift II

Which was the first Marathi daily to be published from poona?

  1. Lokasangraha
  2. Shantidoot
  3. Dhyan Prakash
  4. Lokashahi
Show answer & explanation
Correct answer

C. Dhyan Prakash

The keyed response is option 3, “Dhyan Prakash”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 316 of 336Original Question No.: 30Asked in: June 2024 - 3 September 2024, Shift II

On which date did the country wide classroom of UGC commence its telecast with one hour educational programmes?

  1. 19 November 1985
  2. 26 January 1985
  3. 15 August 1984
  4. 2 October 1984
Show answer & explanation
Correct answer

C. 15 August 1984

The keyed response is option 3, “15 August 1984”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 317 of 336Original Question No.: 31Asked in: June 2024 - 3 September 2024, Shift II

Who wrote the semind book ‘Public Opinion' published in 1922?

  1. Edward Bernard
  2. Walter Lippmann
  3. Harold Lasswell
  4. Joseph Pulitzer
Show answer & explanation
Correct answer

B. Walter Lippmann

The keyed response is option 2, “Walter Lippmann”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 318 of 336Original Question No.: 32Asked in: June 2024 - 3 September 2024, Shift II

One of the best known Reading Ease formulas developed in 1948 was developed by whom?

  1. R. Flesch
  2. H. Evans
  3. P. Lazaersfeld
  4. W. Schramn
Show answer & explanation
Correct answer

A. R. Flesch

The keyed response is option 1, “R. Flesch”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 319 of 336Original Question No.: 38Asked in: June 2024 - 3 September 2024, Shift II

Who is the originator of the theory of orientalism?

  1. Noam Chomsky
  2. Edward Said
  3. Roman Jakobson
  4. Donald Shaw
Show answer & explanation
Correct answer

B. Edward Said

The keyed response is option 2, “Edward Said”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 320 of 336Original Question No.: 58Asked in: June 2024 - 3 September 2024, Shift II

What combination is correct with respect to qualities of light? (A) Light can be bent (B) Light can be refracted (C) Light contains colours (D) Light does not travel in straight line (E) Light is not a form of energy Choose the correct answer from the options given below:

  1. (A), (D) and (E) only
  2. (B), (D) and (8) only
  3. (A), (B) and (C) only
  4. (©), (D) and (E) only
Show answer & explanation
Correct answer

C. (A), (B) and (C) only

The keyed response is option 3, “(A), (B) and (C) only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 321 of 336Original Question No.: 64Asked in: June 2024 - 3 September 2024, Shift II

Find out the correct combination of innovative ventures and launched by which company? (A) e-choupal (B) Mahindra (C) ITC (D) Royal Enfield (E) e-mail Choose the correct answer from the options given below:

  1. (A) and (B) only
  2. (A) and (D) only
  3. (A) and (E) only
  4. (A) and (C) only
Show answer & explanation
Correct answer

D. (A) and (C) only

The keyed response is option 4, “(A) and (C) only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 322 of 336Original Question No.: 85Asked in: June 2024 - 3 September 2024, Shift II

Match List - I with List - IL. List - I List - II (Author) (Book) (A) Williams, F. (1) Propaganda technique in the world war (B) Lasswell, H.D. (I!) Communication Research: Issues and Method (C) Anderson, J.A. (III} Communication Research: The challenges of the information age (D) Sharp, N.W. (IV) Research Methods and the New Media Choose the correct answer from the options given below:

  1. (A}(), (BY{IV), (C)-(0), (D) Hl)
  2. (A}(H), (B)-(1lN), (©)-()), (D)-(V)
  3. (A}(IIN), (B}(U), (©)-(), (D)-(1V)
  4. (A)-(IV), (B)-(1), (C)-(U), (D)-(I11)
Show answer & explanation
Correct answer

D. (A)-(IV), (B)-(1), (C)-(U), (D)-(I11)

Option 4 gives the keyed pairing or order: (A)-(IV), (B)-(1), (C)-(U), (D)-(I11). Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 323 of 336Original Question No.: 86Asked in: June 2024 - 3 September 2024, Shift II

Match List - I with List - II. List - I List - II (A) Satajit Ray Films and TV Institute of India (I) Ahmadabad (B) Mudra Institute of Communication (II) New Delhi (C) Indian Institute of Mass Communication (I) Chennai (D) Asian College of Jouralism (IV) Kolkata Choose the correct answer from the options given below:

  1. (A)-(IV), (B)-(1), (C)}-(H), (D)-(I)
  2. (A)-(II), (B)-(IV), (C)-(I), (D)-(1)
  3. (A)-(), (B)-(H1), (C)-(0), (D)-(IV)
  4. (A)-(1), (B)-(LV), (C)-(), (D)-(Il)
Show answer & explanation
Correct answer

A. (A)-(IV), (B)-(1), (C)}-(H), (D)-(I)

Option 1 gives the keyed pairing or order: (A)-(IV), (B)-(1), (C)}-(H), (D)-(I). Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 324 of 336Original Question No.: 98Asked in: June 2024 - 3 September 2024, Shift II

What is an optical toy?

  1. Film Camera
  2. Digital Camera
  3. Binoculars
  4. Eye-glasses
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Correct answer

A. Film Camera

The keyed response is option 1, “Film Camera”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 325 of 336Original Question No.: 2Asked in: June 2025 - 25 June 2025, 3-6 p.m.

Match the LISTI with LIST-I LISTI LIST-IL Theory Author A.| Agenda Setting I. |Elizabeth Noelle Neumann B.| Spiral of silence Il. | Paul Lazarsfeld C.| Cultivation Ill. | George Gerbner D.| Two-Step Flow IV. | Maxwell McCombs and Donald Shaw Choose the correct answer from the options given below:

  1. A-IV, B-III, C-II, D-I
  2. A-IV, B-I, C-III, D-II
  3. A-I, B-III, C-IV, D-II
  4. A-II, B-IV, C-I, D-III
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Correct answer

B. A-IV, B-I, C-III, D-II

Option 2 gives the keyed pairing or order: A-IV, B-I, C-III, D-II. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 326 of 336Original Question No.: 26Asked in: June 2025 - 25 June 2025, 3-6 p.m.

In W. Rostow's five stage model of transition, as provided in the Stages of economic growth - A non-communist manifesto, a nation transforms from a traditional to the modern stage in which of the following?

  1. Take-off stage
  2. Drive to maturity
  3. Age of high mass consumption
  4. Pre-conditions in media programming
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A. Take-off stage

The keyed response is option 1, “Take-off stage”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 327 of 336Original Question No.: 33Asked in: June 2025 - 25 June 2025, 3-6 p.m.

The Central Bureau of Communication was created in 2017 by integrating which of the following? A. DAVP B. Press Information Bureau C. Directorate of Field Publicty D. Song and Drama Division E. Publications Division Choose the correct answer from the options given below:

  1. A, C, D, E Only
  2. A, C, D Only
  3. A, B, C Only
  4. B, C, D Only
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Correct answer

B. A, C, D Only

The keyed response is option 2, “A, C, D Only”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 328 of 336Original Question No.: 75Asked in: June 2025 - 25 June 2025, 3-6 p.m.

Match the LIST-I with LIST-I LIsT-I LIST [A[Mebonidiaion —————S«d A Nem homky iS fp [Disevienion ——————*(it [oso ier C= [| Manwaring Consent [ars tan Choose the correct answer from the options given below:

  1. A-II, B-III, C-I, D-IV
  2. A-II, B-IV, C-III, D-I
  3. A-IV, B-II, C-I, D-III
  4. A-II, B-IV, C-I, D-III
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Correct answer

D. A-II, B-IV, C-I, D-III

Option 4 gives the keyed pairing or order: A-II, B-IV, C-I, D-III. Reconstruct the dates or associations in core concepts and media functions before comparing the four sequences.

Question 329 of 336Original Question No.: 77Asked in: June 2025 - 25 June 2025, 3-6 p.m.

. Who is the founder of the ‘Time' magazine?

  1. Henry Luce and Briton Hadden
  2. Benjamin Franklin and William Duane
  3. Robert de Graff and William Botts
  4. Vance Packard and James Woznaik
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Correct answer

A. Henry Luce and Briton Hadden

The keyed response is option 1, “Henry Luce and Briton Hadden”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 330 of 336Original Question No.: 80Asked in: June 2025 - 25 June 2025, 3-6 p.m.

. —: c The Journalism Mass Communication Quarterly is published by:

  1. Association for Education in Journalism and Mass communication
  2. Asian Media, Information and Communication Center
  3. European Communication Research and Education Association
  4. Association of Business Communicators
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Correct answer

A. Association for Education in Journalism and Mass communication

The keyed response is option 1, “Association for Education in Journalism and Mass communication”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 331 of 336Original Question No.: 91Asked in: June 2025 - 25 June 2025, 3-6 p.m.

What has reality television recently become known as in the entertainment landscape?

  1. A niche genre
  2. The most popular form of entertainment
  3. A declining trend
  4. A documentary style
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Correct answer

B. The most popular form of entertainment

The keyed response is option 2, “The most popular form of entertainment”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 332 of 336Original Question No.: 96Asked in: June 2025 - 25 June 2025, 3-6 p.m.

How can a multicultural student body benefit students?

  1. Enrich education
  2. Holistic education
  3. Inclusive education
  4. Cultural education
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Correct answer

C. Inclusive education

The keyed response is option 3, “Inclusive education”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 333 of 336Original Question No.: 97Asked in: June 2025 - 25 June 2025, 3-6 p.m.

What makes multiculturalism legitimate?

  1. Language and religion
  2. Caste
  3. Ethnicity
  4. Gender
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Correct answer

A. Language and religion

The keyed response is option 1, “Language and religion”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 334 of 336Original Question No.: 98Asked in: June 2025 - 25 June 2025, 3-6 p.m.

According to the passage, identify the incorrect option for imparting impartial knowledge?

  1. Ideas are expression of individual identity.
  2. Ideas are linked to ones's cultures.
  3. Ideas are linked to ones's dress sense.
  4. Ideas are linked to language.
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Correct answer

C. Ideas are linked to ones's dress sense.

The keyed response is option 3, “Ideas are linked to ones's dress sense.”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 335 of 336Original Question No.: 99Asked in: June 2025 - 25 June 2025, 3-6 p.m.

In multiculturalism, minorities see an opportunity to contribute to:

  1. Group culture
  2. Regional culture
  3. National Culture
  4. International culture
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Correct answer

C. National Culture

The keyed response is option 3, “National Culture”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

Question 336 of 336Original Question No.: 100Asked in: June 2025 - 25 June 2025, 3-6 p.m.

The author is grounding for:

  1. Multiculturalism
  2. Culturalism
  3. Enthrocentricism
  4. Cultural relativism
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Correct answer

A. Multiculturalism

The keyed response is option 1, “Multiculturalism”. It directly fits the factual or conceptual cue in this core concepts and media functions question; use the other choices as contrast points during revision.

References

  1. Question papers and answer keys: UGC NET Mass Communication and Journalism — December 2006 Paper II; June 2006 Paper II; December 2007 Paper II; June 2007 Paper II; June 2008 Paper II; December 2009 Paper II; June 2009 Paper II; December 2010 Paper II; June 2010 Paper II; December 2011 Paper II; June 2011 Paper II; December 2012 Paper III; June 2012 Paper III; December 2013 Paper III; June 2013 Paper III; September 2013 Paper II; December 2014 Paper III; June 2014 Paper III; December 2015 Paper III; June 2015 Paper III; July 2016 Paper III; September 2016 Paper III; January 2017 Paper III; November 2017 Paper III; July 2018 Paper II; June 2020 cycle - 24 September 2020, Shift II; December 2022 cycle - 3 March 2023, Shift I; December 2023 - 13 December 2023, Shift II; June 2024 - 3 September 2024, Shift II; June 2025 - 25 June 2025, 3-6 p.m..
  2. Baran, Stanley J., and Dennis K. Davis. Mass Communication Theory: Foundations, Ferment, and Future. 6th ed.
  3. Nayyar, Deepak. Modern Mass Communication: Concepts and Processes.
  4. Sterling, Christopher H., general editor. Encyclopedia of Journalism.
  5. Perry, David K. Theory and Research in Mass Communication: Contexts and Consequences.
  6. University Grants Commission. UGC NET syllabus listing, Subject Code 63: Mass Communication and Journalism.