India’s Ministry of Tourism and Netflix have launched “As Seen on Netflix”, a dedicated section on the Incredible India website that connects films and series with real Indian locations, cultural traditions and authentic travel experiences.

Netflix’s official announcement, dated 6 August 2026, states that the section was unveiled as the company marked ten years in India. The event brought together the Ministry of Tourism, the Ministry of Culture and Netflix India to highlight the role of storytelling in promoting India’s destinations and cultural heritage.

The section is intended to help audiences discover locations and cultural experiences featured in Netflix India productions. The wider partnership also uses screen storytelling to support tourism communication, cultural visibility and India’s creative economy.

Productions highlighted in the announcement include The Elephant Whisperers, Amar Singh Chamkila and Heeramandi: The Diamond Bazaar, among others.

Why it matters: The initiative shows how streaming platforms, destination branding and heritage communication increasingly intersect. It is relevant to filmmakers, media researchers, tourism communicators, heritage-documentation practitioners and cultural-content creators.

Official source: Netflix Newsroom, 6 August 2026.

Disclaimer: Media Hole is not affiliated with Netflix, the Ministry of Tourism, the Ministry of Culture or any organisation mentioned in this post. This update is shared for information purposes only. Readers should verify details through the official announcement and relevant government websites.